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Beauty Trends
The hottest beauty topics, brands, products and industry trends.
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5 years
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Copper Peptides
27.1K
Volume
+281%
Growth
Small protein fragments that bind to copper ions, commonly used in skincare and hair care products for their anti-aging, anti-inflammatory, and hair growth-promoting properties. Copper peptides aid in collagen and elastin production, wound healing, and improving scalp health, differentiating them from other skincare ingredients by their multifunctional benefits. These peptides are particularly beneficial for individuals seeking to reduce signs of aging, enhance skin elasticity, and promote healthier hair growth.
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Forte series
22.2K
Volume
+280%
Growth
The Forte Series is a line of men's grooming products that includes items like hydrating argan oil hair serum, hair clay for extreme hold, and hair texture powder. These products are formulated with high-quality, barber-grade ingredients to help men achieve a first-class grooming routine, differentiating themselves through their premium formulations and effectiveness. The Forte Series primarily targets men who are looking for professional-grade grooming solutions to enhance their hair care and styling routines.
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Mugwort essence
12.1K
Volume
+280%
Growth
Skincare product known for its anti-inflammatory and antimicrobial properties, often used to soothe and treat various skin conditions. Mugwort essence is also utilized in aromatherapy for its calming effects and has a long history in traditional medicine for addressing various ailments. It is particularly beneficial for individuals with sensitive or irritated skin seeking natural remedies.
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Hair styling powder
18.1K
Volume
+278%
Growth
Hair styling powder is a product designed to add volume, texture, and hold to hair. It is applied to the roots of dry hair and massaged in to create lift and fullness, typically offering a matte finish. This product is particularly beneficial for individuals with fine or thin hair seeking to enhance their hair's volume and texture.
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Kojic acid lotion
5.4K
Volume
+276%
Growth
Skincare product formulated with kojic acid, a compound derived from fungi and organic substances, known for its skin-lightening properties. It works by inhibiting melanin production, making it effective in treating hyperpigmentation, melasma, and dark spots, while also offering antioxidant and antibacterial benefits. Kojic acid lotion is primarily targeted at individuals seeking to improve skin tone and address pigmentation issues, but users should be cautious of potential side effects like skin irritation.
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Contour wand
2.4K
Volume
+275%
Growth
A contour wand is a makeup product designed to define and enhance the structure of the face through contouring. It typically features a creamy, blendable formula that allows for easy application and a natural-looking finish. This product is popular among makeup enthusiasts and professionals seeking to achieve a sculpted and defined facial appearance.
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Silicone patch
9.9K
Volume
+273%
Growth
Medical-grade product designed to treat and improve the appearance of scars and skin texture. Silicone patches are reusable and work by hydrating the skin and creating an optimal healing environment, which helps to reduce the visibility of scars over time. These patches are suitable for individuals looking to minimize scars from surgeries, injuries, or acne, and are available in various forms such as sheets and tapes.
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Azelaic acid lotion
480
Volume
+271%
Growth
Topical treatment commonly used for various skin conditions, including acne and rosacea. It works by unclogging pores, killing acne-causing bacteria, and reducing inflammation, while also helping to even out skin tone by eliminating free radicals and toxins that can damage skin cells. Azelaic acid lotion is particularly beneficial for individuals with acne-prone or rosacea-affected skin seeking to improve their skin's appearance and health.
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Vegamour
60.5K
Volume
+264%
Growth
A company specializing in hair care products aimed at promoting hair growth and combating hair loss. Vegamour differentiates itself by using natural and vegan ingredients in its product line, which includes serums and treatments designed to improve hair thickness, length, and overall health. The target demographic includes individuals experiencing thinning hair, hair loss, or graying hair who are seeking plant-based hair care solutions.
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cliganic
6.6K
Volume
+263%
Growth
Brand specializing in natural, DEET-free mosquito repellent products. Cliganic offers items such as mosquito repellent bracelets and stickers infused with essential oils, providing a safe and effective alternative to traditional chemical repellents. These products are suitable for both kids and adults, appealing to those seeking natural and convenient mosquito protection.
exploding
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14.8K
Volume
+263%
Growth
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Snail mucin mask
40
Volume
+263%
Growth
Skincare product that utilizes snail mucin, a secretion from snails, known for its hydrating, anti-aging, and healing properties. Snail mucin masks are believed to aid in skin regeneration, improve texture, and provide deep hydration, differentiating them from other masks by their unique ingredient. These masks are primarily targeted at individuals seeking intensive skincare solutions for hydration, anti-aging, and overall skin health improvement.
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BHA serum
8.1K
Volume
+261%
Growth
Skincare product containing Beta Hydroxy Acid (BHA), typically salicylic acid, used to exfoliate the skin and treat acne and blackheads. BHA serum penetrates deep into the pores to improve overall skin texture and reduce inflammation, making it effective for oily and acne-prone skin types. It is primarily targeted at individuals with acne, blackheads, and uneven skin texture seeking a clearer and smoother complexion.
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Mineral sunscreen
135K
Volume
+260%
Growth
Sunscreen that uses active mineral ingredients such as zinc oxide or titanium dioxide to protect the skin by physically blocking or reflecting UV rays. It is often recommended for individuals with sensitive skin and is considered more environmentally friendly, particularly for marine life. Mineral sunscreen is particularly beneficial for people seeking a natural and eco-friendly sun protection option.
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Cica cream
14.8K
Volume
+257%
Growth
Moisturizing skincare product formulated with Centella asiatica, also known as gotu kola or tiger grass, known for its antioxidant properties. Cica cream is designed to soothe and repair sensitive skin, providing hydration and promoting skin barrier function, making it distinct from other moisturizers. It is particularly beneficial for individuals with sensitive, irritated, or compromised skin seeking gentle yet effective skincare solutions.
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Caffeine serum
4.4K
Volume
+256%
Growth
Skincare product that incorporates caffeine to help temporarily reduce puffiness and minimize the appearance of fine lines, particularly around the eyes. Caffeine serum works by constricting blood vessels and reducing inflammation, which can make the skin appear smoother and more refreshed. This product is primarily targeted at individuals looking to address under-eye puffiness and fine lines for a more youthful appearance.
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Caffeine Eye Cream
33.1K
Volume
+256%
Growth
Topical product that utilizes caffeine as its active ingredient to address under-eye concerns. By tightening blood vessels and reducing blood flow to the area, it helps to diminish puffiness and dark circles, resulting in a brighter and more refreshed appearance. This product is particularly popular among individuals looking to improve the appearance of tired or aging skin around the eyes.
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Absolute Collagen
33.1K
Volume
+253%
Growth
Brand established in 2017 by Maxine and Darcy Laceby, offering marine collagen supplements. Originating from an experiment with chicken broth, the brand has developed a line of award-winning products aimed at enhancing skin, hair, and nail health. Absolute Collagen primarily targets individuals seeking to improve their overall beauty and wellness through high-quality collagen supplementation.
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Glowing sunscreen
6.6K
Volume
+253%
Growth
Lightweight, gel-based sunscreen offering broad spectrum SPF 50 protection. It includes moisturizing oils, nourishing vitamins, and ethically-sourced rose gold pearlescent elements, providing both sun protection and a radiant glow. This product is ideal for individuals seeking effective sun protection with added skincare benefits and a luminous finish.
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Vitamin c lotion
27.1K
Volume
+252%
Growth
A skincare product formulated with Vitamin C, known for its antioxidant properties. It boosts collagen production, reduces hyperpigmentation, protects against sun damage, improves skin texture, and reduces fine lines and wrinkles, offering comprehensive skin benefits. This lotion is suitable for most skin types, particularly those looking to enhance skin firmness, even out skin tone, and protect against environmental damage.
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Ouai
246K
Volume
+252%
Growth
Premium beauty brand founded by celebrity stylist Jen Atkin, offering a range of haircare, body care, and fragrance products. Known for its high-quality ingredients and stylish packaging, the brand aims to give users the confidence to win life their way, setting it apart from competitors. Ouai primarily targets individuals seeking effective and luxurious beauty products.
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Dermaplaner
368K
Volume
+250%
Growth
Facial exfoliation tool designed to remove layers of rough, dull, and damaged skin using a delicate blade. It provides a smoother and more radiant complexion by eliminating dead skin cells and fine facial hair, enhancing the absorption of skincare products. Dermaplaners are primarily used by individuals seeking to improve skin texture and achieve a more youthful appearance.
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Tanning gel
9.9K
Volume
+250%
Growth
A cosmetic product designed to provide a tanned appearance without the need for sun exposure. Tanning gels often include features such as being vegan, cruelty-free, or containing natural ingredients, and they come in various formulations to suit different skin types and preferences. These products are primarily targeted at individuals seeking a sun-kissed look while avoiding the harmful effects of UV radiation.
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Square neck dress
40.5K
Volume
+246%
Growth
A type of dress characterized by its square-shaped neckline, creating a straight, angular cut across the chest. This style, reminiscent of Renaissance fashion, is popular in modern fashion for its flattering and elegant look, often featuring elements like puffed sleeves to enhance its vintage appeal. Square neck dresses are suitable for individuals seeking a blend of classic and contemporary fashion, appealing to those who appreciate both historical and modern design elements.
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Sebaceous filament
14.8K
Volume
+245%
Growth
Naturally occurring, tube-like structures that line the walls of pores and are filled with sebum (oil) and dead skin cells. Sebaceous filaments help channel the flow of sebum through the pores to the surface of the skin, playing a crucial role in maintaining skin health. They are a normal part of the skin's function and are often mistaken for blackheads, which are a type of acne.
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OZiva
90.5K
Volume
+245%
Growth
A plant-based nutrition brand offering a variety of products aimed at supporting physical and mental fitness. The range includes nutrition and beauty products such as proteins, vitamins, minerals, and skincare items, all enriched with Ayurvedic herbs, differentiating it through its focus on natural and plant-based ingredients. OZiva primarily targets health-conscious individuals seeking to enhance their well-being through natural and holistic approaches.
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Hair oiling
246K
Volume
+245%
Growth
Hair oiling is a traditional practice that involves massaging oil into the scalp and hair to promote health and growth. This process can enhance blood circulation, potentially improving hair growth and preventing dandruff. Hair oiling is particularly beneficial for individuals seeking to nourish their scalp and maintain healthy, strong hair.
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Caffeine hyaluronic acid
30
Volume
+244%
Growth
Combination of caffeine and hyaluronic acid used in skincare and cosmetic products. This blend leverages caffeine's ability to inhibit enzyme activity and DNA biosynthesis, while hyaluronic acid provides hydration without significantly affecting collagen biosynthesis or prolidase activity. It is primarily targeted at individuals seeking to reduce puffiness and hydrate their skin, often found in anti-aging and eye care products.
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5x5 closure wig
1.9K
Volume
+240%
Growth
A 5x5 closure wig is a type of wig that features a lace closure measuring 5 inches by 5 inches, designed to cover the top of the head. This size provides a natural-looking scalp and hairline, allowing for a realistic part or hairline, making the wig appear more natural when worn. It is particularly popular among individuals seeking a more natural and versatile wig option for everyday wear or special occasions.
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Lycopene supplement
8.1K
Volume
+240%
Growth
A dietary supplement that contains lycopene, a powerful antioxidant found in tomatoes and other red fruits and vegetables. Lycopene supplements are believed to offer several health benefits, including the potential to prevent the growth of cancer cells, particularly in prostate cancer, and to help prevent the thickening of arteries, which can lead to cardiovascular issues. These supplements are primarily targeted at individuals seeking to enhance their antioxidant intake and support cardiovascular and prostate health.
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