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Fitness Trends
The biggest trends in personal fitness and the fitness industry.
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5 years
fitness
Beef heart supplement
170
Volume
+99X+
Growth
Dietary supplements derived from the heart tissue of cows, often used for their potential health benefits. These supplements are believed to support cardiovascular health and provide essential nutrients such as Coenzyme Q10, B vitamins, iron, and zinc. They are typically consumed by individuals seeking to enhance their nutrient intake, particularly those following a carnivore or ancestral diet.
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Seeq protein
49.5K
Volume
+99X+
Growth
Clear whey isolate protein powder available in various flavors, designed to be lactose-free, sugar-free, keto-friendly, and soy-free. Each serving provides 22 grams of protein, differentiating it from other protein powders by its clear formulation and dietary compatibility. It is targeted at fitness enthusiasts and individuals with dietary restrictions seeking a high-protein supplement.
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Creatine gummies
74K
Volume
+99X+
Growth
Creatine gummies are a dietary supplement designed to provide the benefits of creatine in a convenient, chewable form. These gummies aim to increase muscle mass, improve muscle strength, and enhance exercise performance, differentiating themselves from traditional creatine powders and capsules by offering a more palatable and easy-to-consume option. They are primarily targeted at athletes, bodybuilders, and fitness enthusiasts looking for an effective and convenient way to incorporate creatine into their supplement regimen.
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Carbon plated shoes
14.8K
Volume
+99X+
Growth
Athletic footwear designed with a carbon fiber plate embedded in the midsole to improve running performance. These shoes offer enhanced energy return, stability, and propulsion while maintaining a lightweight design, making them highly effective for long-distance running. They are particularly popular among both elite and amateur runners seeking to improve their race times and overall performance.
exploding
Pilates outfits
22.2K
Volume
+99X+
Growth
Designed for comfort and flexibility, these outfits support a full range of motion during Pilates exercises. They typically include form-fitting leggings or yoga pants, breathable tops like tank tops or sports bras, and sometimes grip socks for better traction. Pilates outfits are ideal for individuals engaging in Pilates practice, focusing on comfort and ease of movement.
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MacroFactor
33.1K
Volume
+99X+
Growth
Nutrition and diet tracking application designed to offer data-driven insights for managing nutrition and fitness goals. It emphasizes flexibility and evidence-based practices, distinguishing itself by providing personalized recommendations and adaptive calorie targets based on user progress. The app is primarily targeted at individuals seeking to improve their dietary habits and achieve fitness objectives through a structured yet adaptable approach.
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voltrx
2.9K
Volume
+9800%
Growth
Brand specializing in electric shaker bottles designed for mixing protein shakes and other beverages. Their products feature electric motors for efficient mixing, USB rechargeable batteries, and are made from BPA-free materials, differentiating them from traditional shaker bottles. These products are targeted at fitness enthusiasts and individuals who regularly consume protein shakes and other mixed beverages.
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Creatine chews
1.9K
Volume
+9800%
Growth
Creatine chews are a form of creatine supplement designed for convenient consumption. They support increased absorption of creatine, amino acids, vitamins, and other nutrients, promoting a healthy gut lining and tight junction function. These chews are particularly beneficial for athletes and fitness enthusiasts seeking to enhance their performance and nutrient uptake.
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Wegovy injection
14.8K
Volume
+9500%
Growth
Medication used for weight management, specifically targeting obesity and overweight conditions. It contains semaglutide, a glucagon-like peptide-1 (GLP-1) receptor agonist, which helps regulate appetite and food intake by mimicking a natural hormone in the body. The injection is typically prescribed for adults with obesity or overweight issues, especially those with related conditions like high blood pressure, type 2 diabetes, or high cholesterol.
exploding
Dfyne
368K
Volume
+9300%
Growth
Dfyne is a fitness and lifestyle brand that offers a wide range of activewear and accessories designed for both men and women. Their product lineup includes leggings, sports bras, hoodies, and other athletic clothing, all aimed at providing comfort and performance for workouts and everyday wear. Dfyne primarily targets fitness enthusiasts and active individuals looking for stylish and functional athletic apparel
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Carbon Plated Running Shoes
40.5K
Volume
+9200%
Growth
These are athletic footwear designed to improve running performance by integrating a carbon fiber plate within the midsole. This design feature enhances stiffness and energy return, thereby increasing running efficiency and speed, making them distinct from traditional running shoes. Carbon plated running shoes are primarily targeted at competitive runners seeking to enhance their performance in races.
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Othership
40.5K
Volume
+9100%
Growth
Wellness space offering transformational experiences such as saunas and ice baths to promote physical and mental well-being. Othership differentiates itself by providing a unique combination of hot and cold therapies designed to enhance relaxation, recovery, and overall health. The target demographic includes individuals seeking holistic wellness practices and those interested in alternative health treatments to improve their physical and mental state.
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Rucking weights
2.9K
Volume
+9000%
Growth
Weights designed for use in the activity of rucking, which involves walking or hiking with a weighted backpack to enhance physical exercise intensity. These weights are typically added to a backpack to increase resistance, thereby improving cardiovascular endurance and muscle strength. Rucking weights are particularly beneficial for fitness enthusiasts and individuals seeking a low-impact, high-intensity workout that combines strength and endurance training.
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Aura strap 2
2.9K
Volume
+8800%
Growth
This accessory for the Apple Watch performs body composition scans using bioelectrical impedance analysis, measuring fat, muscle, and body water. It differentiates itself by providing users with health insights directly on their Apple Watch, enhancing the device's fitness tracking capabilities. The Aura Strap 2 is targeted at fitness enthusiasts and individuals interested in monitoring their body composition and overall health metrics.
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Perimenopause book
1.9K
Volume
+8800%
Growth
Books on perimenopause provide comprehensive information on navigating the hormonal changes and symptoms associated with the transition to menopause. These books offer valuable insights, practical advice, and scientific facts to help women understand and manage this phase of life effectively. They are primarily targeted at women approaching or experiencing perimenopause, seeking guidance and support during this transitional period.
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Rucking vest
9.9K
Volume
+8400%
Growth
A weighted vest designed for the activity of rucking, which involves walking or hiking with additional weight to enhance cardiovascular fitness and strength. This vest is distinguished by its ability to distribute weight evenly across the torso, providing a challenging workout that can improve endurance and muscle tone. It is primarily used by fitness enthusiasts and military personnel seeking to increase the intensity of their training routines.
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Nitric oxide gummies
1.3K
Volume
+8100%
Growth
Dietary supplements formulated to enhance nitric oxide levels in the body, typically comprising ingredients such as L-arginine, L-citrulline, and organic beets, along with vitamins and antioxidants. These gummies are promoted for their potential benefits in improving circulation, supporting heart health, and boosting energy levels, with some products offering sugar-free options and flavors like cherry. They are primarily targeted at individuals seeking to support cardiovascular health and increase energy through natural supplementation.
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Zone 2 cardio
60.5K
Volume
+8100%
Growth
Low-intensity exercise performed at 60 to 70 percent of maximum heart rate, characterized by a steady, sustainable effort. Zone 2 cardio allows for long-duration activity while maintaining the ability to have a casual conversation, making it effective for building basic endurance. It is particularly beneficial for individuals looking to improve cardiovascular health and endurance without high-intensity exertion.
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Desk walking pad
5.4K
Volume
+8000%
Growth
A compact treadmill designed for use while working at a desk, allowing users to walk slowly while performing tasks. It promotes physical activity in office settings by enabling users to integrate movement into their work routine, which can help improve health and productivity. The desk walking pad is particularly beneficial for office workers and individuals who spend long hours at a desk, seeking to incorporate more physical activity into their daily routine.
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Turkesterone supplement
1.6K
Volume
+7900%
Growth
Turkesterone is a supplement known for its potential to enhance athletic performance and muscle growth. It is derived from the Ajuga turkestanica plant and is believed to help increase muscle mass, improve endurance, and reduce fatigue, making it a popular choice among natural lifters and athletes. The primary demographic for Turkesterone includes bodybuilders, fitness enthusiasts, and athletes seeking natural alternatives to anabolic steroids.
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Ultrahuman
40.5K
Volume
+7900%
Growth
Bengaluru-based longevity and health-monitoring platform that designs, manufactures, and sells health tracking devices. Ultrahuman differentiates itself by offering advanced health tracking solutions such as the Ultrahuman Ring Air health tracker and the Ultrahuman M1 Continuous Glucose Monitor, along with services like the pre-release Ultrahuman Home health monitor and Blood Vision blood testing services. The platform primarily targets health-conscious individuals and those looking to monitor and improve their long-term health and wellness.
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Hip thrust belt
8.1K
Volume
+7800%
Growth
A fitness accessory designed to support and protect the hips during hip thrust exercises. It is versatile and can be used with dumbbells, kettlebells, or plates, making it suitable for both gym and home workouts. The hip thrust belt is particularly beneficial for individuals looking to enhance their glute workouts and improve hip stability.
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Athlytic
8.1K
Volume
+7400%
Growth
Fitness guide application designed to assist users in achieving smarter training and healthier living. It offers features such as a daily recovery percentage to evaluate body readiness for performance, setting it apart from other fitness apps by focusing on personalized recovery insights. Athlytic is targeted at fitness enthusiasts and individuals seeking to optimize their training routines through data-driven insights.
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Perimenopause books
1.9K
Volume
+7300%
Growth
Books on perimenopause provide information and guidance on the symptoms, stages, and management strategies for women undergoing hormonal changes. These books offer valuable insights into understanding and reclaiming hormone health, navigating hormonal changes with purpose and power, and addressing perimenopause symptoms with practical strategies. They are primarily targeted at women experiencing perimenopause who seek to better understand and manage their health during this transitional phase.
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Red light Therapy belt
2.9K
Volume
+7300%
Growth
Wearable devices designed to provide infrared light therapy for muscle pain relief, fat reduction, and overall wellness. These belts are flexible, often come with a timer, and are available in a price range from $49.99 to $159.00, distinguishing themselves with their convenience and ease of use. They are primarily targeted at individuals seeking non-invasive methods for pain management and wellness enhancement.
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Splits59
18.1K
Volume
+7300%
Growth
Women's activewear brand inspired by the beauty of sport and the power of intelligent design. The brand focuses on creating innovative garments that combine technically advanced fabrics with sleek silhouettes and a directional attitude, differentiating itself through high-performance design. Splits59 primarily targets women who seek stylish, functional, and high-quality activewear for their fitness and lifestyle needs.
regular
Push creatine gummies
880
Volume
+7000%
Growth
Strawberry-flavored, sugar-free, gluten-free, and vegan gummies that deliver creatine monohydrate, designed to support muscle energy and performance. These gummies stand out by offering a convenient and tasty alternative to traditional creatine supplements, appealing to those who prefer a chewable form. The target demographic includes fitness enthusiasts and athletes seeking an easy-to-consume creatine supplement to enhance their workout regimen.
exploding
Push creatine gummies
320
Volume
+7000%
Growth
These are dietary supplements in gummy form that provide creatine monohydrate, a compound known for enhancing athletic performance and muscle growth. Push creatine gummies are distinguished by their sugar-free, gluten-free, and vegan formulation, with no artificial flavors or colors, making them a convenient and health-conscious option for fitness enthusiasts. They are primarily targeted at athletes and individuals seeking to improve their physical performance and muscle development through a convenient supplement form.
exploding
Rucking vest
9.9K
Volume
+6600%
Growth
A weighted vest designed for the activity of rucking, which involves walking or hiking with additional weight to enhance workout intensity and build strength and endurance. The vest is typically adjustable and allows for the distribution of weight across the torso, differentiating it from other fitness equipment by its focus on functional strength and cardiovascular improvement. It is primarily used by fitness enthusiasts, military personnel, and individuals seeking to increase their physical endurance and strength through low-impact exercise.
exploding
Waver vibration plate
2.4K
Volume
+6500%
Growth
A Waver vibration plate is a fitness device that uses whole-body vibration technology to enhance workouts by stimulating muscle contractions. It features a platform that vibrates at various intensities and frequencies, helping to improve muscle strength, flexibility, and circulation. This equipment is ideal for individuals looking to maximize their exercise routines, improve fitness levels, and achieve better overall body conditioning.
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