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Fitness Trends
The biggest trends in personal fitness and the fitness industry.
FILTER BY:
5 years
fitness
Shock Absorbing Insoles
2.4K
Volume
+39%
Growth
Shock-absorbing insoles are specialized shoe inserts designed to reduce impact and provide extra cushioning for enhanced comfort and foot support. These insoles are typically made from materials like gel, foam, or memory foam to help absorb shock, alleviate pressure, and reduce strain on joints and muscles. Shock-absorbing insoles are primarily used by athletes, individuals with foot pain or joint issues, and those who spend long hours on their feet.
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renpho
33.1K
Volume
+38%
Growth
Brand offering health and wellness products, including smart scales and deep tissue massage guns. Renpho's products are often Bluetooth-enabled and compatible with health apps, providing users with convenient and integrated health tracking solutions. The brand primarily targets health-conscious individuals seeking advanced, tech-enabled tools for personal wellness management.
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Food Protein Powder
390
Volume
+38%
Growth
Food protein powder is a dietary supplement designed to provide a concentrated source of protein, commonly used to support muscle growth, recovery, and overall nutrition. These powders are typically made from various protein sources such as whey, soy, pea, or rice, and can be mixed with liquids or added to foods. Food protein powder is popular among athletes, fitness enthusiasts, and individuals looking to increase their protein intake for health, fitness, or dietary purposes.
exploding
Neck stretcher
12.1K
Volume
+37%
Growth
A device designed to alleviate neck pain, improve cervical spine alignment, and provide traction to the neck area. Neck stretchers come in various forms such as pillows, hammocks, and inflatable braces, offering relief for conditions like TMJ, cervical spine issues, and general neck discomfort. These devices are primarily targeted at individuals suffering from chronic neck pain, stiffness, or those seeking to improve their posture and spinal health.
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Sabi
74K
Volume
+37%
Growth
Sabi can refer to multiple entities, including a boutique, a beauty salon, and fitness programs. These entities offer a range of services from women's apparel and gifts to beauty and fitness services, each catering to specific customer needs. The target demographic varies from women looking for trendy clothing to individuals seeking beauty treatments or holistic fitness programs.
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born primitive
74K
Volume
+33%
Growth
Born Primitive is a company that specializes in high-quality workout apparel, catering to athletes and fitness enthusiasts. The company differentiates itself by offering durable and functional clothing designed to withstand intense physical activities, with a particular focus on performance and comfort. Born Primitive primarily targets athletes, CrossFit enthusiasts, and individuals seeking reliable and stylish workout gear.
peaked
Trail running
135K
Volume
+32%
Growth
Trail running is a sport that involves running and hiking over natural trails, often in mountainous or rugged terrain. It differs from road running and track running by taking place on uneven, rocky, and sometimes muddy paths, which can include significant ascents and descents. Trail running is popular among outdoor enthusiasts and athletes who seek a challenging and scenic running experience.
exploding
Sleep hygiene
49.5K
Volume
+31%
Growth
Sleep hygiene refers to a set of practices and habits that are conducive to achieving good quality sleep on a regular basis. These practices include maintaining a consistent sleep schedule, creating a comfortable sleep environment, and avoiding stimulants before bedtime, among others. Sleep hygiene is beneficial for individuals looking to improve their sleep quality and overall well-being.
exploding
L glutamine supplements
20
Volume
+31%
Growth
L-glutamine supplements are dietary products that provide the amino acid L-glutamine, which is essential for various bodily functions including immune support, gut health, and muscle recovery. These supplements are commonly used by athletes and bodybuilders to enhance muscle recovery and reduce soreness, and they are also utilized to support gut health in conditions like leaky gut syndrome and irritable bowel syndrome (IBS). L-glutamine supplements are typically available in forms such as powders, capsules, and tablets, and are generally considered safe when taken in appropriate doses under the guidance of a healthcare provider.
regular
Ice barrel
12.1K
Volume
+31%
Growth
A product designed for cold therapy and ice baths, available in different models such as the Ice Barrel 300, 400, and 500. These barrels offer features like full insulation, portability, and ease of entry and exit, and are made in the USA from recycled materials with a lifetime warranty. They are targeted at individuals looking to improve sports recovery, performance, and mindfulness.
regular
Health boxes
3.6K
Volume
+30%
Growth
Containers used to store and organize medical supplies, medications, and first aid materials. These boxes are designed to ensure that essential health-related items are easily accessible and properly stored, often featuring compartments and labeling for efficient use. Health boxes are commonly used by healthcare professionals, emergency responders, and individuals seeking to maintain a well-organized medical supply at home.
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Semen retention
60.5K
Volume
+27%
Growth
The practice involves deliberately avoiding ejaculation to potentially gain benefits such as increased energy, mental clarity, emotional stability, spiritual growth, and improved sexual health. While many anecdotal reports suggest various advantages, scientific evidence supporting these claims is limited and requires further research. This practice is often pursued by individuals seeking enhanced physical and mental well-being, as well as those interested in spiritual development.
regular
MiHIGH
530
Volume
+23%
Growth
Brand offering infrared sauna blankets designed for at-home use, promoting benefits such as exercise recovery, detoxification, and general wellbeing. MiHIGH differentiates itself by providing a convenient and accessible way to experience the benefits of infrared saunas, which are typically available only in specialized facilities. The product is particularly popular among elite athletes and individuals seeking to enhance their wellness routines from the comfort of their homes.
peaked
Electric tricycle
40.5K
Volume
+22%
Growth
An electric tricycle is a three-wheeled vehicle powered by an electric motor, designed for enhanced stability and ease of use compared to traditional bicycles. It often features a rechargeable battery, a motor-assisted drivetrain, and additional storage space, making it a practical choice for commuting, errands, or recreational rides. Electric tricycles are popular among older adults, individuals with mobility challenges, and eco-conscious users looking for a comfortable and sustainable transportation option.
exploding
Foot Massage Mat
2.9K
Volume
+18%
Growth
Foot massage mats are therapeutic tools designed to alleviate chronic neck, back, and foot pain by applying pressure to specific points on the feet, mimicking the effects of acupressure and reflexology. These mats help reduce foot pain and provide overall relaxation and stress relief, making them a valuable addition to wellness routines. They are particularly beneficial for individuals suffering from chronic pain, stress, or those seeking a non-invasive method to enhance their overall well-being.
peaked
Portable sauna
40.5K
Volume
+16%
Growth
Compact, easy-to-set-up devices designed for home use, typically including a steam generator and an enclosure. Some models offer additional features like remote controls, folding chairs, and red-light therapy, providing a convenient and customizable sauna experience. Portable saunas are ideal for individuals seeking the benefits of sauna therapy without the need for a permanent installation, often appealing to health-conscious consumers and those with limited space.
regular
Barrel Sauna
33.1K
Volume
+13%
Growth
Cylindrical outdoor saunas constructed from durable woods like Thermowood, Hemlock, and Cedar, designed for efficient heat circulation and energy use. Barrel Saunas offer health benefits such as improved circulation, detoxification, and relaxation, and come in various sizes to accommodate 2 to 6 people. They are primarily targeted at individuals seeking a high-quality, outdoor sauna experience for personal wellness and relaxation.
regular
Clean breathing
480
Volume
+11%
Growth
Breathing technique that involves inhaling through the nose and exhaling through the mouth with pursed lips, ensuring the exhalation is at least twice as long as the inhalation. This method helps to improve lung function, reduce stress, and enhance overall respiratory efficiency by promoting deeper and more controlled breathing. Clean breathing is particularly beneficial for individuals with respiratory conditions, athletes, and those seeking to manage stress and anxiety through improved breathing techniques.
exploding
Every Mother
100
Volume
+11%
Growth
Community and knowledge circle dedicated to achieving health and fitness for motherhood. The program is clinically proven to resolve diastasis recti and includes OB-endorsed Early Postpartum and Surgical Recovery paths that are safe to begin as early as 24 hours after birth, incorporating proven core and pelvic floor therapeutic exercises as well as full-body workouts. Every Mother primarily benefits mothers seeking a holistic approach to rebuilding strength and fitness postpartum.
regular
Probiotic Deodorant
1K
Volume
+10%
Growth
Probiotic deodorant is a personal care product designed to neutralize odor by promoting the growth of beneficial bacteria on the skin. Unlike traditional deodorants that rely on antiperspirants or synthetic fragrances, probiotic deodorants use live cultures to balance the skin's microbiome, reducing odor naturally without blocking sweat glands. This type of deodorant is primarily targeted at individuals looking for natural, aluminum-free, and skin-friendly alternatives to conventional deodorants, particularly those with sensitive skin or an interest in holistic wellness.
regular
funwater
3.6K
Volume
+7%
Growth
Brand specializing in the manufacture of stand-up paddle boards and related water sports equipment. FunWater offers a range of products designed for various skill levels, featuring durable materials and innovative designs to enhance the paddleboarding experience. The brand primarily targets water sports enthusiasts and outdoor adventurers looking for reliable and high-quality paddleboarding gear.
peaked
Subscription business model
6.6K
Volume
+7%
Growth
A business strategy where customers pay a recurring price at regular intervals to access a product or service. This model is commonly used in industries such as software, media and entertainment, and consumer goods, providing predictable revenue and customer retention through continuous value. It primarily benefits businesses seeking steady income and scalability, as well as customers who prefer ongoing access to services or products.
regular
Halo hydration
590
Volume
+4%
Growth
Drink mix designed to support hydration and overall health through a proprietary blend of ingredients. It includes 100mg of magnesium for energy creation, muscle movement, and nervous system regulation, along with the recommended daily intake of Vitamin C and Zinc to boost the immune system. This product is targeted at individuals seeking convenient, on-the-go hydration and immune support.
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