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Fitness Trends
The biggest trends in personal fitness and the fitness industry.
FILTER BY:
5 years
fitness
Breathable running shoes
720
Volume
+65%
Growth
Footwear designed to enhance air circulation and maintain foot dryness during physical activity. These shoes often incorporate mesh uppers and advanced cushioning to provide comfort and support, distinguishing them from standard running shoes by their focus on breathability. They are particularly beneficial for runners and athletes who require footwear that can manage moisture and heat effectively.
exploding
yosuda
10
Volume
+64%
Growth
Brand that offers a range of fitness equipment, particularly indoor cycling bikes, including full-sized stationary bikes and compact under-desk exercise bikes. Yosuda's products are well-reviewed for their durability, ease of use, and affordability, making them a popular choice for home fitness enthusiasts. The brand primarily targets individuals looking to maintain or improve their fitness levels from the comfort of their homes.
regular
Bodily
18.1K
Volume
+64%
Growth
Company that offers research-backed information and expert-designed products for pregnancy, pregnancy loss, birth recovery, postpartum, and breastfeeding. Bodily differentiates itself by providing scientifically supported resources and products that address the physical and emotional needs of women during these critical life stages. The primary target demographic includes pregnant women, new mothers, and those experiencing pregnancy loss or postpartum recovery.
exploding
Bone Conduction Headphones
135K
Volume
+63%
Growth
Bone conduction headphones are audio devices that transmit sound waves through the bones in the skull rather than through the eardrums. This technology allows users to hear audio while keeping their ears open to ambient sounds, making it ideal for activities where situational awareness is important, such as running or cycling. These headphones are particularly beneficial for individuals with certain types of hearing loss or those who prefer to maintain awareness of their surroundings while listening to audio.
regular
Desk treadmill
90.5K
Volume
+62%
Growth
Exercise equipment designed to be used in conjunction with a desk, allowing users to walk while working. These devices enable individuals to maintain physical activity during sedentary tasks, often featuring adjustable speeds and quiet motors to minimize disruption. Desk treadmills are particularly beneficial for office workers and remote employees seeking to integrate more movement into their daily routines without compromising productivity.
regular
Pea protein
60.5K
Volume
+61%
Growth
Protein supplement derived from yellow peas, commonly used by vegetarians, vegans, and individuals with dairy or egg allergies. It is rich in essential amino acids, particularly branched-chain amino acids (BCAAs), which support muscle growth and recovery, and is hypoallergenic, making it suitable for people with food sensitivities. Pea protein is often incorporated into protein shakes, smoothies, and various food products to enhance protein content and is considered an environmentally friendly alternative to animal-based protein sources.
exploding
Protein cookies
49.5K
Volume
+61%
Growth
Protein cookies are snack products designed to provide a high-protein content while resembling traditional cookies in taste and texture. They are typically made with ingredients like whey or plant-based protein, offering a convenient way to support muscle recovery, manage hunger, or maintain a high-protein diet. Protein cookies are popular among fitness enthusiasts, individuals following high-protein diets, and those seeking healthier snack alternatives.
exploding
Acupuncture shoes
1.96K
Volume
+60%
Growth
Acupuncture shoes are footwear designed with strategically placed nodules or pressure points that stimulate the soles of the feet, mimicking the effects of acupuncture. These shoes aim to promote blood circulation, relieve foot pain, and enhance overall well-being by stimulating reflexology points associated with different parts of the body. They are primarily targeted at individuals seeking alternative health benefits, such as those suffering from foot discomfort, fatigue, or seeking holistic wellness solutions.
regular
Testosterone
823K
Volume
+57%
Growth
A steroid hormone primarily produced in the testes in males and in smaller amounts in the ovaries in females. It plays a crucial role in the development of male reproductive tissues, such as the testes and prostate, as well as promoting secondary sexual characteristics like increased muscle and bone mass, and the growth of body hair. Testosterone is essential for health and well-being, and it helps prevent osteoporosis, benefiting both men and women.
exploding
Taskhuman
2.4K
Volume
+57%
Growth
TaskHuman is a company that provides individualized coaching sessions across various skills, including professional development and personal well-being, through live video calls. It differentiates itself by offering both one-on-one and group coaching sessions, promoting collective learning and support, and providing flexible pricing models to suit different user needs. TaskHuman primarily targets individuals seeking personalized coaching and development, as well as organizations looking to enhance employee well-being and performance.
regular
luxfit
5.4K
Volume
+54%
Growth
Premier outdoor gym located in San Francisco, offering personal training and small group outdoor workouts. LuxFit differentiates itself by providing fitness services in outdoor settings, promoting a unique and refreshing workout experience. The gym primarily targets fitness enthusiasts and individuals seeking personalized training in an open-air environment.
regular
ebikes
74K
Volume
+54%
Growth
Electric bicycles, commonly known as e-bikes, are bicycles equipped with an electric motor to assist with propulsion. They offer various models, including pedal-assist and throttle-based, and are known for being eco-friendly, cost-effective, and promoting health. E-bikes are particularly popular among urban commuters, recreational cyclists, and those seeking an alternative to traditional transportation methods.
exploding
Sprout living
2.4K
Volume
+54%
Growth
A company that provides pure and potent plant-based protein powders and functional foods. Their products are made from raw, vegan, organic, and kosher superfoods sourced globally, differentiating them by their commitment to high-quality, clean ingredients. Sprout Living primarily targets health-conscious individuals seeking nutritious, plant-based dietary supplements.
regular
Dietician
165K
Volume
+52%
Growth
A healthcare professional specializing in human nutrition and diet regulation. Dietitians provide advice on healthy eating habits, manage dietary needs for specific health conditions, and develop personalized nutrition plans, often working in settings such as hospitals, clinics, and public health organizations. They primarily serve individuals and groups seeking to improve their health through informed food choices and dietary management.
exploding
Bulking
135K
Volume
+50%
Growth
A phase in bodybuilding and fitness aimed at gaining muscle mass through a caloric surplus. This phase involves consuming more calories than needed for maintenance, with a focus on protein intake and heavy weightlifting to stimulate muscle growth. Bulking is primarily targeted at bodybuilders and fitness enthusiasts looking to increase muscle size and strength.
regular
stretchit
3.6K
Volume
+50%
Growth
Mobile application designed to help users improve their flexibility through guided stretching exercises. Stretchit offers various plans and routines tailored to different fitness levels and goals, providing a structured approach to flexibility training. The app is primarily targeted at individuals looking to enhance their flexibility, whether they are beginners or advanced fitness enthusiasts.
peaked
31 modified
0-100
Volume
+50%
Growth
Referring to a fitness regimen, the '31 Modified' is a variant of the '31 Hard Challenge'. It's designed to facilitate individuals in gradually adapting to a fitness routine. This program is considered less strenuous than the original, making it more accessible for beginners or those returning to fitness after a break.
regular
Ultima Replenisher
14.8K
Volume
+48%
Growth
Electrolyte drink mix that is sugar-free, keto-friendly, and vegan, available in various flavors and forms. Ultima Replenisher provides hydration with six essential electrolytes and minerals, making it suitable for individuals with specific dietary restrictions such as ketogenic and vegan diets. It is particularly popular among health-conscious consumers and athletes seeking a clean, effective hydration solution.
regular
Oxygen advantage
6.6K
Volume
+47%
Growth
Breathwork training program created by Patrick G. McKeown, focusing on scientifically proven breathing techniques to improve health, fitness, and overall well-being. The program emphasizes the importance of proper breathing to enhance oxygen delivery to the body, thereby improving physical performance and reducing stress. It is particularly beneficial for athletes, individuals with respiratory issues, and those seeking to improve their overall health and fitness.
exploding
Functional wear
720
Volume
+46%
Growth
Clothing designed with specific features to enhance performance, comfort, and utility for particular activities or environments. This type of apparel often includes attributes such as moisture-wicking, breathability, thermal insulation, UV protection, and durability. Functional wear is commonly used in sports, outdoor activities, and professional settings where specialized clothing can improve efficiency and safety.
regular
Height supplements
12.1K
Volume
+44%
Growth
Height supplements are dietary products designed to support bone health and potentially increase height, particularly in children and teenagers. These supplements often contain a blend of vitamins, minerals, and other nutrients that aim to promote growth and development during the growing years. They are primarily targeted at parents seeking to enhance their children's growth potential and individuals looking to maximize their height during their developmental stages.
regular
Online coaching platform
1K
Volume
+44%
Growth
A digital solution designed to facilitate the hosting of online coaching businesses by providing essential tools and features. These platforms typically include functionalities such as scheduling, sales management, and video meeting capabilities, which streamline the coaching process and enhance client engagement. Online coaching platforms are primarily targeted at coaches, trainers, and consultants who seek to offer their services remotely and efficiently manage their client interactions.
exploding
Max health
12.1K
Volume
+43%
Growth
Network of primary care medical centers providing convenient and affordable healthcare services. MAXhealth differentiates itself by focusing on community-based care along Florida's west and southwest coasts, ensuring accessibility and personalized attention for patients. The primary target demographic includes residents of these regions seeking comprehensive primary care services.
exploding
Athleisure
74K
Volume
+43%
Growth
Fashion trend that combines the aesthetics of athletic wear with leisurewear, resulting in comfortable, functional, and stylish clothing. Athleisure is designed to be worn both for athletic activities and casual, everyday wear, offering versatility and convenience. This trend primarily appeals to individuals seeking comfort and style in their daily attire, including fitness enthusiasts and those with active lifestyles.
exploding
Finger exercise equipment
1.6K
Volume
+43%
Growth
Finger exercise equipment encompasses various tools such as hand grippers, finger stretchers, therapy putty, finger exercisers, grip balls, resistance bands, and finger weights. These devices are designed to enhance the strength and dexterity of the fingers, hands, and forearms, providing value for improving grip strength, flexibility, and overall hand health. The primary users of finger exercise equipment include athletes, musicians, and individuals undergoing rehabilitation for hand injuries.
peaked
Hirt
8.2K
Volume
+41%
Growth
Established in 1998, the Hitachi Incident Response Team (HIRT) functions as a Computer Security Incident Response Team (CSIRT) for Hitachi. It is responsible for handling and responding to computer security incidents within the company, ensuring the protection and integrity of Hitachi's information systems. HIRT primarily serves Hitachi's internal stakeholders, including employees and management, by mitigating security threats and maintaining cybersecurity standards.
exploding
Zero app
5.4K
Volume
+41%
Growth
Mobile application designed to assist users in forming new habits and achieving weight-loss and health-gain goals. It offers real-time tips, personalized statistics, and features like Fat-Burning Mode to help shift metabolism towards burning more fat, differentiating itself with its focus on habit formation and metabolic health. The Zero app is primarily targeted at individuals seeking to improve their health and fitness through structured habit-building and personalized guidance.
exploding
B-12 injections
1.25K
Volume
+40%
Growth
Vitamin B-12 injections are used to treat or prevent vitamin B-12 deficiency, which can lead to health issues such as anemia, fatigue, and neurological problems. These injections are typically administered intramuscularly and are often prescribed for individuals who have difficulty absorbing vitamin B-12 from food or oral supplements, such as those with pernicious anemia or gastrointestinal disorders. The primary beneficiaries of B-12 injections are individuals with diagnosed vitamin B-12 deficiencies or absorption issues.
regular
Appetite stimulant
33.1K
Volume
+40%
Growth
Substances used to increase a person's appetite, often prescribed for individuals with medical conditions that cause difficulty in eating enough. These stimulants can be pharmaceutical medications or natural supplements, each working through different mechanisms to enhance hunger and food intake. They are primarily beneficial for patients with conditions like cancer, HIV/AIDS, chronic illnesses, or eating disorders such as anorexia nervosa.
regular
Mesh sneakers
2.9K
Volume
+40%
Growth
Lightweight, breathable, and flexible shoes made with mesh fabric, suitable for various activities. These sneakers offer enhanced ventilation and comfort, making them ideal for sports, casual wear, and outdoor activities. Mesh sneakers are popular among athletes, fitness enthusiasts, and individuals seeking comfortable and versatile footwear.
exploding
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