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Fitness Trends
The biggest trends in personal fitness and the fitness industry.
FILTER BY:
5 years
fitness
Appetite stimulant
33.1K
Volume
+37%
Growth
Substances used to increase a person's appetite, often prescribed for individuals with medical conditions that cause difficulty in eating enough. These stimulants can be pharmaceutical medications or natural supplements, each working through different mechanisms to enhance hunger and food intake. They are primarily beneficial for patients with conditions like cancer, HIV/AIDS, chronic illnesses, or eating disorders such as anorexia nervosa.
regular
Mental gym
1K
Volume
+35%
Growth
Concept similar to physical exercise but designed for the mind, focusing on proactive mental health. It combines modern wellbeing approaches with personal and leadership development, performance enhancement, and authentic human connection, offering trainer-led group workouts for the mind. The Mental Gym primarily targets individuals seeking to improve their overall mental fitness and well-being in a safe, judgment-free environment.
regular
Sprout living
2.4K
Volume
+33%
Growth
A company that provides pure and potent plant-based protein powders and functional foods. Their products are made from raw, vegan, organic, and kosher superfoods sourced globally, differentiating them by their commitment to high-quality, clean ingredients. Sprout Living primarily targets health-conscious individuals seeking nutritious, plant-based dietary supplements.
regular
Yogipace
480
Volume
+33%
Growth
Brand offering a variety of women's yoga and workout pants, including bootcut and straight leg styles. Yogipace differentiates itself by providing multiple inseam lengths and pockets, catering to diverse body types and preferences. The brand primarily targets women seeking comfortable and functional activewear, available for purchase on Amazon.
regular
Age bold
1K
Volume
+33%
Growth
Age Bold is a platform that offers personalized, science-backed workouts designed to reduce fall risk. It provides assessments for strength, mobility, and balance, allowing users to evaluate their physical condition with a free 1-minute assessment, and offers targeted exercise programs to improve physical health. Age Bold primarily targets older adults who are looking to enhance their physical health and reduce the likelihood of falls.
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hydracy
1.3K
Volume
+32%
Growth
Brand offering water bottles with time markers to assist users in tracking their daily water intake. These bottles are large, BPA-free, and feature a no-sweat sleeve, leak-proof design, and a fruit infuser strainer, differentiating them from standard water bottles. Hydracy primarily targets health-conscious individuals looking to improve their hydration habits.
peaked
Muscle weakness
27.1K
Volume
+31%
Growth
A common symptom characterized by a lack of muscle strength, which can be either temporary or chronic. Muscle weakness can result from various conditions, including overuse, underuse, muscular dystrophy, myasthenia gravis, or neurological disorders, and may lead to difficulty performing everyday tasks and muscle fatigue. This condition primarily affects individuals with underlying health issues or those experiencing muscle overuse or underuse.
exploding
Fiit
40.5K
Volume
+31%
Growth
Fitness app that offers a variety of workout classes, including cardio, strength training, and yoga, led by expert trainers. It provides users with personalized fitness plans, progress tracking, and the ability to connect with other users for a more social workout experience, differentiating itself with its comprehensive integration with various fitness devices to monitor heart rate and other metrics during workouts. The app is designed for individuals with busy schedules who prefer to work out at home or on the go.
regular
Sport sunglasses
22.2K
Volume
+29%
Growth
Sport sunglasses are eyewear specifically designed to protect the eyes during physical activities, offering enhanced durability, comfort, and visual clarity. These sunglasses typically feature lightweight, impact-resistant frames and lenses that provide UV protection and reduce glare, improving performance in various outdoor sports. They are targeted at athletes and outdoor enthusiasts who require reliable eye protection and visual enhancement during activities like running, cycling, or hiking.
regular
Caffeine tablets
27.1K
Volume
+28%
Growth
Caffeine tablets are a pharmaceutical product designed to promote alertness and reduce drowsiness. They work by stimulating the central nervous system, providing a temporary boost in energy and mental focus, which can be particularly useful for individuals experiencing fatigue or needing to stay awake for extended periods. These tablets are commonly used by students, professionals, and shift workers who require a quick and convenient way to enhance their alertness and performance.
regular
Mini stepper
40.5K
Volume
+26%
Growth
A compact, portable exercise machine designed for cardiovascular workouts and lower body strengthening. It often includes features like hydraulic resistance, LCD displays, and sometimes resistance bands for a full-body workout, differentiating it from larger, more cumbersome exercise equipment. Mini steppers are ideal for individuals seeking a convenient and space-saving solution for home fitness, particularly those with limited space or a preference for low-impact exercise options.
regular
Yoga nidra
201K
Volume
+26%
Growth
A state of conscious relaxation typically induced through guided meditation, allowing the body to deeply relax while the mind remains inwardly alert. This practice involves stages such as setting an intention, body scan, breath awareness, visualization, and self-inquiry, which help deepen relaxation and awareness, offering benefits like reduced stress and improved sleep quality. Yoga Nidra is accessible to people of all ages and physical abilities, making it suitable for those seeking stress relief and overall well-being.
exploding
Face yoga
110K
Volume
+26%
Growth
Face yoga involves massage and exercises that stimulate the muscles, skin, and lymphatic system of the face. This technique is designed to soften and relax facial muscles to help alleviate tension, stress, and worry, potentially reducing the appearance of facial expressions associated with these feelings. Face yoga is particularly beneficial for individuals seeking non-invasive methods to improve facial tone and reduce signs of aging.
regular
Sleep hygiene
49.5K
Volume
+26%
Growth
Sleep hygiene refers to a set of practices and habits that are conducive to achieving good quality sleep on a regular basis. These practices include maintaining a consistent sleep schedule, creating a comfortable sleep environment, and avoiding stimulants before bedtime, among others. Sleep hygiene is beneficial for individuals looking to improve their sleep quality and overall well-being.
exploding
luxfit
5.4K
Volume
+25%
Growth
Premier outdoor gym located in San Francisco, offering personal training and small group outdoor workouts. LuxFit differentiates itself by providing fitness services in outdoor settings, promoting a unique and refreshing workout experience. The gym primarily targets fitness enthusiasts and individuals seeking personalized training in an open-air environment.
regular
Lifting hooks
700
Volume
+23%
Growth
Devices used for grabbing and lifting loads with the help of equipment such as hoists or cranes. Typically equipped with a safety latch, lifting hooks prevent the disengagement of the lifting wire rope sling, chain, or rope to which the load is attached, ensuring secure handling of heavy materials. These hooks are essential for industries that require the movement of heavy objects, such as construction, manufacturing, and shipping.
exploding
Meal prep container
60.5K
Volume
+22%
Growth
Containers designed for storing and organizing meals ahead of time, facilitating portion control and efficient time management. These containers are available in various materials and sizes, often featuring compartments, and are typically durable, reusable, and safe for use in microwaves and dishwashers. They are particularly beneficial for individuals seeking to streamline meal preparation and maintain a structured dietary routine.
regular
Somatics
110K
Volume
+19%
Growth
Field that focuses on the body as perceived from within, emphasizing internal physical perception and experience. It often involves practices and therapies that aim to improve body awareness, movement, and overall well-being, including methods like Feldenkrais, Alexander Technique, Rolfing, and various forms of bodywork and movement therapy. Somatic practices are beneficial for individuals seeking to enhance their physical awareness, reduce stress, and improve overall health and movement efficiency.
regular
Trail running
135K
Volume
+18%
Growth
Trail running is a sport that involves running and hiking over natural trails, often in mountainous or rugged terrain. It differs from road running and track running by taking place on uneven, rocky, and sometimes muddy paths, which can include significant ascents and descents. Trail running is popular among outdoor enthusiasts and athletes who seek a challenging and scenic running experience.
regular
Subscription business model
6.6K
Volume
+17%
Growth
A business strategy where customers pay a recurring price at regular intervals to access a product or service. This model is commonly used in industries such as software, media and entertainment, and consumer goods, providing predictable revenue and customer retention through continuous value. It primarily benefits businesses seeking steady income and scalability, as well as customers who prefer ongoing access to services or products.
regular
Overhead press
201K
Volume
+15%
Growth
The Overhead press, also known as the shoulder press or military press, is a weight training exercise where a weight is pressed straight upwards from the shoulders until the arms are fully extended above the head. This exercise primarily targets the deltoid muscles in the shoulders, but it also engages the triceps, upper chest, and core muscles, making it a comprehensive upper body workout. It is particularly beneficial for individuals looking to build shoulder strength and stability, as well as improve overall upper body strength and athletic performance.
exploding
Fitness gummies
590
Volume
+9%
Growth
Dietary supplements designed to support various aspects of fitness and health, available in gummy form. These gummies often contain ingredients like caffeine, amino acids, theanine, and creatine to enhance performance, muscle growth, and overall nutrition, differentiating them from traditional supplement forms. Fitness gummies are targeted at fitness enthusiasts and individuals seeking convenient, tasty ways to supplement their workout and nutrition routines.
regular
Menopause
673K
Volume
+7%
Growth
Natural biological process marking the end of a woman's menstrual cycles and reproductive years. Typically occurring in women in their late 40s to early 50s, it is diagnosed after 12 months without a menstrual period and can cause symptoms such as hot flashes, night sweats, mood changes, and sleep problems due to hormonal changes. Menopause primarily affects women transitioning out of their reproductive years, and treatments and lifestyle changes can help manage its symptoms.
regular
High altitude cerebral edema
2.4K
Volume
+5%
Growth
A severe, potentially life-threatening condition that can occur at high altitudes, typically above 2,500 meters (8,200 feet). It is characterized by swelling of the brain due to the effects of high altitude, leading to symptoms such as severe headache, nausea, confusion, and loss of coordination. High altitude cerebral edema primarily affects individuals who ascend to high altitudes too quickly without proper acclimatization.
peaked
Marathon Sports
165K
Volume
+4%
Growth
Marathon Sports, LLC. is an American chain of sporting goods retailers founded in 1975, headquartered in Waltham, Massachusetts. The company specializes in running, walking, and fitness products, offering a range of high-quality gear and personalized services to help customers achieve their health and fitness goals. Marathon Sports primarily serves fitness enthusiasts and athletes looking for specialized products and expert advice to enhance their performance and well-being.
regular
Biohacking
135K
Volume
+4%
Growth
Biohacking, also known as DIY biology, involves the practice of managing one's own biology using a combination of medical, nutritional, electronic, and physical techniques. It encompasses a wide range of activities, from optimizing diet and supplements to experimenting with genetic engineering and implanting electronic devices. Biohacking primarily appeals to individuals interested in enhancing their physical and cognitive performance, often through unconventional and experimental methods.
regular
Cold water therapy
12.1K
Volume
+2%
Growth
Cold water therapy, also known as cold hydrotherapy, involves the use of cold water to treat various health conditions or to stimulate health benefits. This practice includes methods such as ice baths, cold showers, and swimming in cold water, and is believed to reduce muscle soreness, improve circulation, and boost the immune system. It is primarily targeted at athletes, individuals seeking recovery from physical exertion, and those looking to enhance their overall well-being.
peaked
Dietician
165K
Volume
+1%
Growth
A healthcare professional specializing in human nutrition and diet regulation. Dietitians provide advice on healthy eating habits, manage dietary needs for specific health conditions, and develop personalized nutrition plans, often working in settings such as hospitals, clinics, and public health organizations. They primarily serve individuals and groups seeking to improve their health through informed food choices and dietary management.
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