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Fitness Trends
The biggest trends in personal fitness and the fitness industry.
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5 years
fitness
Grounding benefits
18.1K
Volume
+682%
Growth
Grounding, also known as earthing, involves direct physical contact with the Earth’s surface, which is believed to offer various health benefits. It is thought to improve sleep, reduce inflammation, enhance mood, reduce stress, improve circulation, boost immune function, and provide pain relief by balancing the body's electrical charge. These benefits are primarily targeted at individuals seeking natural methods to enhance overall well-being and manage stress-related health issues.
exploding
Nutrisense
12.1K
Volume
+680%
Growth
Company that develops a monitoring device and mobile application designed to personalize nutrition. Nutrisense provides continuous glucose monitoring devices, along with tools for tracking meals, activities, and fasting, enabling users to understand their metabolism better and take control of their health. The primary target demographic includes individuals seeking to optimize their dietary habits and improve overall health through personalized data insights.
peaked
Recovery slide
14.8K
Volume
+669%
Growth
Footwear designed to aid in recovery after intense physical activities, providing comfort and support to help with muscle recovery. These slides are typically made with cushioned materials that offer arch support and reduce stress on the feet, distinguishing them from regular sandals. They are primarily targeted at athletes and individuals who engage in strenuous physical activities, seeking to enhance post-exercise recovery and comfort.
exploding
Satisfy running
40.5K
Volume
+669%
Growth
Satisfy Running is a brand that designs and prototypes all its products in a creative studio in Paris, focusing on essentialism in its design philosophy. The brand develops its fabrics in France, Switzerland, Italy, and Japan, and produces its collections in Europe to ensure quality and sustainability, distinguishing itself with iconic running shorts and high-quality running apparel. Satisfy Running primarily targets runners and athletes who value premium, sustainable, and well-designed sportswear.
exploding
Beef protein isolate
9.9K
Volume
+654%
Growth
Highly purified protein powder derived from beef, typically containing 90-95% protein by weight and nearly free of carbohydrates and fats. The production process involves removing all fat and connective tissue from beef and isolating the individual muscle fibers to create the protein powder, making it a concentrated source of protein. Beef protein isolate is primarily targeted at athletes, bodybuilders, and individuals seeking a high-protein supplement to support muscle growth and recovery.
exploding
Picsil
27.1K
Volume
+644%
Growth
A company specializing in professional sports equipment for cross training and fitness. Picsil offers a wide range of products designed to enhance performance in exercises such as pull-ups, chest to bar, and muscle-ups, distinguishing itself with high-quality materials and innovative designs. The target demographic includes fitness enthusiasts and athletes looking to improve their training efficiency and performance.
exploding
Waver vibration plate
2.4K
Volume
+640%
Growth
A Waver vibration plate is a fitness device that uses whole-body vibration technology to enhance workouts by stimulating muscle contractions. It features a platform that vibrates at various intensities and frequencies, helping to improve muscle strength, flexibility, and circulation. This equipment is ideal for individuals looking to maximize their exercise routines, improve fitness levels, and achieve better overall body conditioning.
exploding
Pre workout gummies
9.9K
Volume
+627%
Growth
Convenient form of pre-workout supplements that typically contain ingredients like caffeine, amino acids, and theanine. These gummies are designed to enhance performance, energy, and focus during workouts, differentiating themselves from traditional powders and drinks by offering a portable and easy-to-consume option. They are primarily marketed towards adults who engage in regular physical exercise and seek a quick, effective boost before their workouts.
exploding
Creatine monohydrate
550K
Volume
+614%
Growth
A popular dietary supplement known for enhancing athletic performance, increasing muscle mass, and improving strength by boosting ATP production in muscle cells. It is distinguished by its ability to provide energy during high-intensity, short-duration exercises, making it a staple in many athletes' and bodybuilders' regimens. The primary users of creatine monohydrate are athletes, bodybuilders, and fitness enthusiasts seeking to improve their physical performance and muscle growth.
exploding
Hydration Powder
14.8K
Volume
+614%
Growth
Dietary supplement formulated to aid in maintaining hydration by replenishing electrolytes and sometimes including carbohydrates, vitamins, and minerals. It is distinguished by its convenience and effectiveness in quickly restoring fluid balance, often used by athletes or individuals experiencing dehydration. The primary demographic includes athletes, fitness enthusiasts, and individuals needing rapid rehydration due to physical exertion or heat exposure.
exploding
Pelvic wand
12.1K
Volume
+600%
Growth
Therapeutic device used for pelvic floor muscle therapy, designed to release trigger points and tender points to alleviate pain and discomfort. The device is available in various versions, including those with temperature therapy and vibration features, providing additional therapeutic benefits. It is primarily targeted at individuals experiencing pelvic pain or discomfort, often recommended by healthcare professionals for pelvic floor rehabilitation.
peaked
Compression boots
22.2K
Volume
+585%
Growth
Compression boots are therapeutic devices designed to enhance blood flow in the legs, aiding in the efficient elimination of waste products from the body. They are commonly used in sports recovery and physical therapy to reduce muscle soreness and improve circulation, distinguishing themselves by their ability to provide targeted compression therapy. These boots are particularly beneficial for athletes, individuals undergoing physical rehabilitation, and those seeking to improve leg circulation.
exploding
Therabody
74K
Volume
+571%
Growth
A company known for its wellness and recovery products, particularly its percussive therapy devices like the Theragun. These devices are designed to help with muscle recovery, pain relief, and overall physical wellness, and the company also offers other products such as compression therapy devices, vibrating rollers, and CBD products. Therabody aims to provide solutions for both professional athletes and everyday users to enhance their physical health and recovery processes.
exploding
Animal creatine
600
Volume
+570%
Growth
Dietary supplement designed to support lean muscle mass, improve athletic performance, and enhance cognitive function. It is distinguished by its formulation that aids in energy production during high-intensity workouts, making it a popular choice among athletes and bodybuilders. The primary users of this supplement are fitness enthusiasts and athletes seeking to enhance their physical performance and muscle development.
exploding
Protein bagel
27.1K
Volume
+569%
Growth
A protein bagel is a type of bagel that is fortified with additional protein, typically from sources like whey protein, pea protein, or soy protein. These bagels are designed to provide a higher protein content than traditional bagels, making them a popular choice for individuals seeking to increase their protein intake for muscle building, weight management, or overall nutritional balance. Protein bagels are particularly targeted at fitness enthusiasts, athletes, and health-conscious consumers looking for a convenient and tasty way to boost their protein consumption.
exploding
Perimenopause app
480
Volume
+569%
Growth
A mobile application designed to support individuals experiencing perimenopause and menopause by offering features such as symptom tracking, community support, and evidence-based information. Founded by Dr. Louise Newson, a GP and menopause specialist, the app aims to provide comprehensive resources and tools to manage menopause symptoms and hormone deficiency effectively. The primary target demographic for this app includes women undergoing perimenopause and menopause, seeking reliable information and support to navigate this life stage.
regular
Wellness retreat
49.5K
Volume
+567%
Growth
A purposeful getaway designed to focus on an individual's well-being. It serves as a break from daily life, allowing participants to prioritize their psychological, physical, and spiritual health through various activities. Wellness retreats are ideal for individuals seeking relaxation, self-care, and overall wellness improvement.
exploding
recomp
12.1K
Volume
+567%
Growth
Recomp, short for body recomposition, is the process of simultaneously losing fat mass while gaining muscle mass. This approach leverages the independent regulation of fat and muscle mass to achieve a leaner and more muscular physique, often through a combination of strength training, proper nutrition, and adequate rest. Recomp is particularly beneficial for individuals looking to improve their body composition without significant changes in overall body weight, such as fitness enthusiasts and athletes.
exploding
Ebike seat
2.9K
Volume
+567%
Growth
An e-bike seat is a component designed to provide comfort and support to the rider while using an electric bicycle. These seats come in various types, including comfort saddles, performance saddles, gel saddles, suspension saddles, cut-out saddles, and leather saddles, each catering to different riding styles and comfort preferences with features like extra padding, gel inserts, built-in suspension, and pressure-relief cut-outs. E-bike seats are particularly beneficial for e-bike riders seeking enhanced comfort and support during their rides, whether for commuting, leisure, or performance cycling.
exploding
Electrolyte mix
5.4K
Volume
+567%
Growth
Hydration supplements designed to replenish essential minerals and electrolytes lost through sweat, exercise, or illness. These mixes typically contain sodium, potassium, magnesium, and calcium, and are available in various forms such as powders, tablets, and ready-to-drink solutions, offering a convenient way to maintain electrolyte balance. Electrolyte mixes are commonly used by athletes, individuals on ketogenic diets, or anyone experiencing dehydration.
exploding
Lymphatic drainage machine
9.9K
Volume
+533%
Growth
A device used to stimulate the lymphatic system, which plays a vital role in the body's immune function. These machines often employ methods such as air pressure, vibration, or massage to enhance lymphatic flow, reduce swelling, and improve circulation. They are primarily utilized in therapeutic settings and are beneficial for individuals seeking to alleviate lymphatic congestion or improve overall circulation.
exploding
High protein yogurt
33.1K
Volume
+525%
Growth
This yogurt variant is crafted to deliver a higher protein content than standard yogurt options. It serves as a convenient source of protein for those aiming to support muscle growth, manage weight, or enhance overall nutritional intake. The primary consumers of high protein yogurt are fitness enthusiasts, health-conscious individuals, and those seeking dietary protein supplementation.
exploding
Anti chafe stick
9.9K
Volume
+525%
Growth
Anti-chafe sticks are products designed to prevent skin irritation caused by friction. They often contain moisturizing and soothing ingredients like shea butter and colloidal oatmeal, providing a protective barrier on the skin. These products are particularly beneficial for individuals who experience chafing during physical activities or in areas where skin rubs together frequently.
regular
Bucked Up
135K
Volume
+525%
Growth
Bucked Up is a fitness supplement brand renowned for its pre-workout formulas, energy drinks, and other performance-enhancing products. Their offerings include the flagship pre-workout, which contains 200mg of caffeine and 2.5g of beta-alanine, and the high-stimulant WOKE AF pre-workout with 333mg of caffeine and 3.2g of beta-alanine. Additionally, Bucked Up provides energy drinks, such as Bucked Up Energy, and hydration supplements like Bucked Up Hydration, designed to improve workout performance and recovery. The brand caters to athletes, fitness enthusiasts, and individuals seeking to enhance their exercise routines with scientifically formulated supplements.
exploding
Wide toe shoes
14.8K
Volume
+525%
Growth
Footwear designed with a wide toe box to allow the toes to spread out naturally. This design provides better balance and stability, making them suitable for individuals who need more room in the toe area for comfort and proper foot alignment. Wide toe shoes are particularly beneficial for people with foot conditions such as bunions, hammertoes, or general discomfort from narrow shoes.
exploding
Neocarbon
12.1K
Volume
+520%
Growth
Company specializing in recovery and performance products tailored for fitness professionals and enthusiasts. Neocarbon differentiates itself by offering innovative solutions designed to enhance athletic performance and expedite recovery times, utilizing advanced materials and technology. The primary target demographic includes athletes, fitness trainers, and individuals seeking to optimize their physical performance and recovery processes.
exploding
Beef liver powder
2.4K
Volume
+514%
Growth
Supplement derived from beef liver, known for its high content of CoQ10, which supports cardiovascular and vascular health, and helps regulate blood pressure. It also offers benefits such as improved sperm and egg quality, enhanced endurance, and reduced inflammation, making it a valuable addition to a health-conscious diet. This supplement is particularly beneficial for individuals seeking to improve their overall health, athletes looking to boost performance, and those with specific cardiovascular concerns.
regular
Hand gripper
301K
Volume
+510%
Growth
Exercise devices designed to improve grip strength by working the muscles in the hands, fingers, and forearms. They typically consist of two handles connected by a spring or resistance mechanism, allowing users to squeeze the handles together to perform the exercise, which can enhance grip strength, improve hand endurance, and support overall hand health. Hand grippers are commonly used by athletes, musicians, and individuals undergoing rehabilitation for hand injuries, and they come in various resistance levels to accommodate different strength levels and training goals.
exploding
Galaxy ring
301K
Volume
+500%
Growth
In astronomy, ring galaxies are characterized by a ring-like structure formed when a smaller galaxy passes through the center of a larger galaxy, causing stars and gas to be pulled into a ring shape. This unique formation provides insights into galactic interactions and the dynamics of cosmic structures, distinguishing them from other galaxy types. Ring galaxies are of particular interest to astronomers and astrophysicists studying galaxy formation and evolution.
peaked
Somatic healing
9.9K
Volume
+481%
Growth
Therapeutic approach focusing on the connection between the mind and body, aiming to help individuals process and release physical and emotional tension stored in the body. It often involves techniques such as body awareness, movement, touch, and breathing exercises to facilitate healing and improve overall well-being. Somatic healing is beneficial for individuals seeking to address trauma, stress, and chronic pain through holistic and integrative methods.
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