About
Newsletter
Blog
Fitness Trends
The biggest trends in personal fitness and the fitness industry.
FILTER BY:
5 years
fitness
Wide toe shoes
14.8K
Volume
+323%
Growth
Footwear designed with a wide toe box to allow the toes to spread out naturally. This design provides better balance and stability, making them suitable for individuals who need more room in the toe area for comfort and proper foot alignment. Wide toe shoes are particularly beneficial for people with foot conditions such as bunions, hammertoes, or general discomfort from narrow shoes.
exploding
Pilates reformer
368K
Volume
+314%
Growth
Exercise equipment designed by Joseph Pilates, featuring a bed-like frame with a movable platform called the carriage. The reformer uses springs for resistance and includes shoulder blocks and straps for a variety of exercises, aimed at enhancing strength, flexibility, balance, and body alignment. It is suitable for individuals at all fitness levels, from beginners to advanced practitioners.
exploding
Electrolyte mix
5.4K
Volume
+311%
Growth
Hydration supplements designed to replenish essential minerals and electrolytes lost through sweat, exercise, or illness. These mixes typically contain sodium, potassium, magnesium, and calcium, and are available in various forms such as powders, tablets, and ready-to-drink solutions, offering a convenient way to maintain electrolyte balance. Electrolyte mixes are commonly used by athletes, individuals on ketogenic diets, or anyone experiencing dehydration.
exploding
Hoka
2.74M
Volume
+305%
Growth
Brand specializing in athletic shoes, particularly known for their running shoes. Recognized for their maximalist designs, featuring thick cushioning to provide extra comfort and support, Hoka shoes are popular among runners, hikers, and other athletes for their ability to reduce impact and improve performance. The brand is often recommended for people with specific foot issues or those seeking high-performance athletic shoes.
exploding
Beef liver powder
1K
Volume
+305%
Growth
Supplement derived from beef liver, known for its high content of CoQ10, which supports cardiovascular and vascular health, and helps regulate blood pressure. It also offers benefits such as improved sperm and egg quality, enhanced endurance, and reduced inflammation, making it a valuable addition to a health-conscious diet. This supplement is particularly beneficial for individuals seeking to improve their overall health, athletes looking to boost performance, and those with specific cardiovascular concerns.
exploding
Smart ring
246K
Volume
+300%
Growth
Advanced wearable devices designed to monitor health and fitness metrics such as heart rate, sleep patterns, and physical activity. Smart rings like the Oura Ring and Motiv Ring differentiate themselves by offering compact, unobtrusive designs with comprehensive tracking capabilities, often integrating with mobile apps for detailed analytics. These devices are particularly beneficial for health-conscious individuals, athletes, and fitness enthusiasts seeking to optimize their performance and well-being.
exploding
Found weight loss
4.4K
Volume
+300%
Growth
Customized, medically supervised online weight loss program that takes a holistic approach to weight management. It incorporates diet, lifestyle changes, and prescription weight loss medications for those who qualify, considering individual factors such as genetics and hormonal differences to provide a personalized plan. The program is targeted at individuals seeking a comprehensive and personalized approach to weight loss, supported by a dedicated care team.
regular
Lung detox
60.5K
Volume
+300%
Growth
A series of proactive steps aimed at helping the lungs clean themselves and maintain their health. Lung detox involves adopting healthy habits and practices that support lung function and overall respiratory health, rather than relying on herbal concoctions or essential oil-based inhalers. This approach is beneficial for individuals looking to improve their respiratory health and prevent lung-related issues.
exploding
Portable sauna
40.5K
Volume
+285%
Growth
Compact, easy-to-set-up devices designed for home use, typically including a steam generator and an enclosure. Some models offer additional features like remote controls, folding chairs, and red-light therapy, providing a convenient and customizable sauna experience. Portable saunas are ideal for individuals seeking the benefits of sauna therapy without the need for a permanent installation, often appealing to health-conscious consumers and those with limited space.
exploding
Fitness Tracker Ring
9.9K
Volume
+285%
Growth
Wearable devices designed to be worn on the finger, these rings monitor various health and fitness metrics such as heart rate, sleep patterns, and activity levels. They stand out due to their compact size and discreet design, offering similar functionalities to larger fitness trackers while being less obtrusive. Fitness tracker rings are particularly appealing to health-conscious individuals seeking a convenient and stylish way to track their wellness metrics without wearing bulky devices.
exploding
Quinear
880
Volume
+285%
Growth
Brand offering air compression recovery systems designed for foot and leg recovery. These products improve circulation, provide massage therapy, and aid in pain relief, particularly benefiting athletes. Quinear's target demographic includes athletes and individuals seeking enhanced recovery and pain relief solutions.
exploding
Pre workout gummies
9.9K
Volume
+276%
Growth
Convenient form of pre-workout supplements that typically contain ingredients like caffeine, amino acids, and theanine. These gummies are designed to enhance performance, energy, and focus during workouts, differentiating themselves from traditional powders and drinks by offering a portable and easy-to-consume option. They are primarily marketed towards adults who engage in regular physical exercise and seek a quick, effective boost before their workouts.
exploding
Barrel Sauna
33.1K
Volume
+270%
Growth
Cylindrical outdoor saunas constructed from durable woods like Thermowood, Hemlock, and Cedar, designed for efficient heat circulation and energy use. Barrel Saunas offer health benefits such as improved circulation, detoxification, and relaxation, and come in various sizes to accommodate 2 to 6 people. They are primarily targeted at individuals seeking a high-quality, outdoor sauna experience for personal wellness and relaxation.
exploding
Whoop
1M
Volume
+270%
Growth
Wearable health and fitness tracker that provides continuous monitoring of various health metrics, including heart rate, sleep, calories, stress levels, exercise duration, and blood oxygen saturation. The latest model, Whoop 4.0, is compatible with Android and iOS devices and typically comes with a subscription service for extended use, differentiating itself with its comprehensive data analytics and personalized insights. Whoop is primarily targeted at athletes, fitness enthusiasts, and individuals seeking detailed health and performance tracking.
exploding
bodyprox
1.9K
Volume
+267%
Growth
Brand offering affordable supportive braces and straps for joints, including knee straps, ankle support braces, and knee braces with stabilizers and gel pads. These products are designed to provide pain relief and support during physical activities, differentiating themselves through affordability and functionality. Bodyprox primarily targets individuals seeking joint support and pain relief during sports or daily activities.
exploding
Rucking
90.5K
Volume
+261%
Growth
Form of exercise that involves walking a set distance while carrying a weight in a backpack. Originating from military training, rucking is derived from the term 'ruck sack,' which refers to a durable backpack used for carrying equipment, and it provides a full-body workout that enhances cardiovascular endurance and strength. Rucking is particularly beneficial for individuals seeking a low-impact, high-intensity workout, including fitness enthusiasts and those training for military or endurance events.
exploding
Myofunctional therapy
33.1K
Volume
+259%
Growth
Therapeutic program consisting of exercises aimed at strengthening the facial muscles involved in chewing and swallowing, with a particular focus on the tongue. Myofunctional therapy targets the oropharynx, which includes the mouth and throat, to enhance the function of these muscular tissues, thereby improving overall oral and facial health. This therapy is beneficial for individuals experiencing issues such as improper swallowing, speech difficulties, or sleep-disordered breathing, including children and adults alike.
exploding
Transparent Labs
110K
Volume
+257%
Growth
A company based in American Fork, Utah, that produces and retails health and body growth supplements. They offer a range of products including bulk and lean pre-workout supplements and proteins, known for being free from gluten, GMOs, unnecessary fillers, and food dyes, with an emphasis on 100% formula transparency and no proprietary blends. Transparent Labs primarily targets fitness enthusiasts and health-conscious individuals seeking high-quality, transparent supplement options.
exploding
Creatine hmb
9.9K
Volume
+256%
Growth
Supplement that combines Creatine monohydrate and HMB (Beta-Hydroxy Beta-Methylbutyrate) to enhance strength, increase endurance, decrease fat mass, and prevent lean muscle loss. This combination is known for boosting muscle protein synthesis, reducing muscle protein catabolism, and enhancing muscle growth, differentiating it from other supplements by its dual-action benefits. It is primarily targeted at athletes, bodybuilders, and fitness enthusiasts seeking to improve their performance and muscle health.
exploding
Wide leg yoga pants
18.1K
Volume
+245%
Growth
Comfortable and flexible pants featuring wide leg openings, often utilized for yoga or casual wear. These pants are typically crafted from soft, stretchy materials, providing ease of movement and comfort. They are popular among individuals seeking comfortable and versatile clothing options for both exercise and everyday activities.
exploding
Electrolyte powder
201K
Volume
+243%
Growth
Electrolyte powders are supplements designed to replenish essential minerals lost through sweat, illness, or other activities. They typically contain a mix of sodium, potassium, magnesium, and calcium, which help maintain fluid balance, muscle function, and overall hydration in the body. These powders are often used by athletes, individuals who are ill, or anyone needing to rehydrate quickly.
exploding
Optimize Health
1.9K
Volume
+236%
Growth
Software company based in Seattle, Washington, specializing in remote patient monitoring (RPM). The platform integrates connected devices, data science, healthcare data integration, communication, and local delivery into a single experience, aiming to simplify remote care, improve patient outcomes, lower hospitalizations, and reduce patient costs. The primary target demographic includes healthcare providers seeking to offer better care for patients in their own homes.
regular
Hydration mix
1.3K
Volume
+233%
Growth
Powdered supplements designed to replenish electrolytes and fluids in the body. These mixes often contain a blend of essential minerals and nutrients that help maintain hydration levels, making them particularly useful for physical performance and recovery. Hydration mixes are commonly used by athletes and individuals who need to stay hydrated during intense physical activities or in hot climates.
regular
Neck hump
60.5K
Volume
+229%
Growth
A neck hump, also known as a 'buffalo hump' or 'dowager's hump,' is a condition characterized by an abnormal curvature or noticeable bump at the base of the neck. This condition can result from various factors, including poor posture, osteoporosis, obesity, or certain medical conditions like Cushing's syndrome, leading to a visible and sometimes painful deformity. Individuals affected by this condition often seek medical advice and treatment to address the underlying causes and improve their posture and overall health.
exploding
Facial EMS
2.4K
Volume
+229%
Growth
Technology used in beauty and skincare treatments involving electrical impulses to stimulate facial muscles. This method helps in toning and firming the skin, reducing wrinkles, and improving overall facial appearance, differentiating itself by enhancing muscle activity for a more youthful look. Facial EMS is primarily targeted at individuals seeking non-invasive methods to improve skin elasticity and reduce signs of aging.
exploding
born primitive
74K
Volume
+226%
Growth
Born Primitive is a company that specializes in high-quality workout apparel, catering to athletes and fitness enthusiasts. The company differentiates itself by offering durable and functional clothing designed to withstand intense physical activities, with a particular focus on performance and comfort. Born Primitive primarily targets athletes, CrossFit enthusiasts, and individuals seeking reliable and stylish workout gear.
regular
Ryse
90.5K
Volume
+225%
Growth
RYSE Supplements is a company that produces and sells nutritional supplements, focusing on enhancing physical performance and overall health. Their product line includes pre-workouts, protein powders, creatine, and hydration aids, emphasizing premium quality ingredients, transparent labeling, and unique flavors developed in collaboration with popular brands. RYSE targets fitness enthusiasts, athletes, and individuals seeking to improve their health and workout performance with high-quality, effective supplements.
exploding
Shoulder relaxer
110
Volume
+225%
Growth
A cervical traction device designed to relieve TMJ pain and aid in cervical spine alignment. The RESTCLOUD Neck and Shoulder Relaxer, also known as a chiropractic pillow neck stretcher, helps to alleviate tension and discomfort in the neck and shoulder area by gently stretching and supporting the cervical spine. This product is particularly beneficial for individuals suffering from TMJ pain, neck stiffness, or poor cervical alignment.
regular
Breathwork
60.5K
Volume
+224%
Growth
Breathwork refers to various breathing exercises or techniques aimed at improving mental, emotional, and physical well-being. These practices often involve conscious control of breathing patterns and are used in therapeutic settings for stress reduction, emotional healing, and overall health enhancement. Breathwork is beneficial for individuals seeking to manage stress, improve focus, and enhance emotional resilience.
exploding
Picsil
27.1K
Volume
+217%
Growth
A company specializing in professional sports equipment for cross training and fitness. Picsil offers a wide range of products designed to enhance performance in exercises such as pull-ups, chest to bar, and muscle-ups, distinguishing itself with high-quality materials and innovative designs. The target demographic includes fitness enthusiasts and athletes looking to improve their training efficiency and performance.
exploding
3
4
5
6
7