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Food Trends
The tastiest trends in food, beverages, cooking and nutrition.
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5 years
food
Soybean protein
49.5K
Volume
+69%
Growth
Plant-based protein derived from soybeans, known for its high protein content and nutritional benefits. It is considered a complete protein, containing all nine essential amino acids, and is often used as an alternative to animal-based proteins in various food products and supplements. Soybean protein is popular among vegetarians and vegans, and is available in forms such as soy protein isolate, soy protein concentrate, and textured soy protein.
regular
Calcium lactate
60.5K
Volume
+68%
Growth
A white crystalline salt produced by the reaction of lactic acid on calcium carbonate. It is utilized in medicine as a calcium supplement, in the food industry as a stabilizer and thickener, and in various industrial applications. This compound is particularly beneficial for individuals needing calcium supplementation and for food manufacturers seeking to enhance the texture and stability of their products.
regular
mortadella
450K
Volume
+68%
Growth
A large Italian sausage or luncheon meat made of finely hashed or ground, heat-cured pork, incorporating at least 15% small cubes of pork fat. It is flavored with spices such as whole or ground black pepper, myrtle berries, and pistachios, and originates from Bologna, Italy. Mortadella is primarily enjoyed by individuals who appreciate traditional Italian charcuterie and gourmet deli meats.
exploding
Shortstack
49.5K
Volume
+68%
Growth
Versatile platform designed to help users create and manage various types of digital marketing campaigns, including contests, giveaways, landing pages, and forms. It is known for its user-friendly interface and robust features, which enable businesses to engage their audience and collect valuable data efficiently. Shortstack is suitable for businesses of all sizes looking to enhance their digital marketing efforts and improve audience interaction.
exploding
Shiso leaf
22.2K
Volume
+68%
Growth
Herb commonly used in Japanese cuisine, known for its distinctive flavor that combines mint, basil, and anise. Shiso leaves come in various forms, including red, green, bicolor, and ruffled varieties, and are often used in sushi, salads, and as a garnish. They are particularly valued for their antibacterial properties, which help prevent the spoilage of food, especially raw fish and seafood.
regular
togarashi
135K
Volume
+67%
Growth
A traditional Japanese spice blend known as Shichi-mi tōgarashi, typically containing seven ingredients including Capsicum annuum peppers, which provide its characteristic spiciness. Originating in Japan in the 17th century, this mixture is used to enhance the flavor and heat of various dishes, offering a complex and aromatic profile. Togarashi is popular among culinary enthusiasts and those who enjoy adding a spicy kick to their meals.
exploding
Base Culture
1.3K
Volume
+67%
Growth
Next-generation bakery that promotes clean eating without restrictions. Base Culture offers a line of baked goods made with real, simple, and intentional ingredients designed to taste delicious and fuel the body, mind, and soul. The products are primarily targeted at health-conscious individuals seeking nutritious and tasty baked goods.
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Soup Drops
50
Volume
+67%
Growth
"Soup Drops" is a type of hard candy flavored to taste like popular soups like chicken noodle. Soup Drops primarily appeal to health-conscious consumers, or those looking for alternatives to traditional cough drops.
exploding
Bamboo chopping board
27.1K
Volume
+66%
Growth
Kitchen tools crafted from bamboo, known for their durability and eco-friendliness. These boards are lightweight, resistant to knife scarring, and naturally antimicrobial, which helps in reducing bacterial contamination. They are ideal for environmentally conscious consumers seeking sustainable and aesthetically pleasing kitchenware.
regular
cilbir
49.5K
Volume
+65%
Growth
Çılbır is a traditional Turkish dish consisting of poached eggs served over a bed of garlic-infused yogurt and topped with melted butter infused with paprika or chili flakes. This dish is known for its rich, creamy texture and the combination of flavors from the yogurt, butter, and spices. Çılbır is popular among those who enjoy hearty and flavorful breakfast or brunch options, particularly within Turkish cuisine.
regular
Indonesian rice pudding
70
Volume
+65%
Growth
Traditional dessert made from black glutinous rice, commonly known as 'Bubur Ketan Hitam' or 'Bubur Pulut Hitam.' This dish is prepared by cooking black glutinous rice until it becomes soft and porridge-like, often sweetened with palm sugar and enriched with coconut milk, sometimes with the addition of pandan leaves for extra fragrance. It is typically served warm or at room temperature, appealing to those who enjoy rich, sweet, and aromatic desserts.
peaked
Million dollar spaghetti
49.5K
Volume
+65%
Growth
Million dollar spaghetti is a baked pasta dish that combines spaghetti noodles, ground beef or sausage, marinara sauce, cream cheese, cottage cheese or ricotta, and mozzarella cheese. Known for its rich, creamy texture and cheesy topping, it offers a hearty and comforting meal experience. This dish is particularly popular among families and individuals seeking a filling and indulgent comfort food option.
regular
Loco coffee
2.4K
Volume
+65%
Growth
A beverage company founded in 2015 that combines the benefits of coconut water with the energy of coffee. Their product is made with just two ingredients and contains no added sugar, emphasizing a healthier and great-tasting coffee experience. Loco Coffee primarily targets health-conscious individuals and coffee enthusiasts looking for a natural energy boost without added sugars.
exploding
organic harvest
49.5K
Volume
+64%
Growth
Organic harvest refers to the production of food through organic farming methods, which avoid the use of synthetic chemicals and genetically modified components. This method emphasizes the use of natural processes and materials to enhance soil fertility and control pests, resulting in food products with lower pesticide residues compared to conventionally produced foods. Organic harvest primarily benefits health-conscious consumers and environmentally aware individuals seeking sustainable and chemical-free food options.
peaked
Pandan tea
5.4K
Volume
+64%
Growth
Herbal tea made from the leaves of the Pandan plant, known for its unique aroma and flavor. It offers several health benefits, including blood pressure management, heart health, pain relief, digestive health, and detoxification, making it a valuable addition to a healthy diet. Pandan tea is particularly popular among individuals seeking natural remedies and those interested in Southeast Asian cuisine.
exploding
Taiwanese cuisine
3.4K
Volume
+63%
Growth
Taiwanese cuisine is characterized by its rich and diverse flavors, influenced by Chinese, Japanese, and indigenous Taiwanese cultures. It includes popular dishes such as beef noodle soup, xiao long bao, oyster omelette, stinky tofu, bubble tea, lu rou fan, and pineapple cake, each offering unique tastes and textures. This cuisine appeals to food enthusiasts who enjoy exploring a variety of flavors and culinary traditions, particularly those interested in Asian and street food cultures.
regular
Guthrie's
135K
Volume
+63%
Growth
Restaurant chain specializing in chicken fingers, recognized as one of the pioneers in offering a menu centered around this item. Guthrie's differentiates itself by maintaining a simple, focused menu that highlights its signature chicken fingers, complemented by a few related items. The restaurant primarily caters to fast-food enthusiasts and individuals seeking a quick, satisfying meal centered around chicken fingers.
regular
gochugaru
165K
Volume
+63%
Growth
Korean chili powder or chili flakes made from sun-dried red chili peppers, known for its vibrant red color and slightly smoky, sweet, and spicy flavor. It is a key ingredient in many Korean dishes, including kimchi, and is available in different textures, from fine powder to coarse flakes. Gochugaru is primarily used by individuals who enjoy Korean cuisine and seek to add authentic flavor and heat to their dishes.
regular
Healthy Crunch
2.4K
Volume
+62%
Growth
Company that focuses on creating whole, raw snacks that are both delicious and nutritious. Known for their kale chips made from fresh, organic kale and hand-crafted dressings using all-natural ingredients, Healthy Crunch differentiates itself by emphasizing the use of local ingredients and promoting healthy eating. The target demographic includes health-conscious individuals seeking nutritious snack options made from high-quality, natural ingredients.
regular
Because animals
170
Volume
+62%
Growth
Biotech company focused on developing cultured meat for the pet food market. It aims to provide sustainable and ethical alternatives to traditional pet food by using lab-grown meat, differentiating itself through its innovative approach to animal nutrition. The primary target demographic includes pet owners who are concerned about the environmental impact and ethical considerations of conventional pet food.
regular
Lychee jelly
18.1K
Volume
+62%
Growth
A popular dessert and snack in many Asian countries, made from the fruit of the lychee tree. Lychee jelly is typically sweet with a delicate, floral flavor and is often used in bubble tea, fruit salads, and as a topping for various desserts. It appeals to individuals who enjoy Asian cuisine and those looking for unique, fruity dessert options.
exploding
neutral oil
22.2K
Volume
+61%
Growth
Neutral oil is a type of cooking oil characterized by its mild flavor and high smoke point, making it versatile for various culinary applications. It is commonly used in baking, frying, and sautéing due to its ability to withstand high temperatures without imparting strong flavors to dishes. Neutral oil is ideal for home cooks and professional chefs who require a multipurpose oil that does not alter the taste of their recipes.
exploding
Protein cookies
49.5K
Volume
+61%
Growth
Protein cookies are snack products designed to provide a high-protein content while resembling traditional cookies in taste and texture. They are typically made with ingredients like whey or plant-based protein, offering a convenient way to support muscle recovery, manage hunger, or maintain a high-protein diet. Protein cookies are popular among fitness enthusiasts, individuals following high-protein diets, and those seeking healthier snack alternatives.
exploding
Healthy indulgence
320
Volume
+61%
Growth
Healthy indulgence is a trend where traditionally unhealthy treats are reformulated to include positive nutritional elements. This trend allows consumers to enjoy indulgent foods while maintaining a healthier diet by incorporating ingredients like vegetables, lentils, seeds, protein, and low sodium or prebiotic components. It primarily appeals to health-conscious individuals who seek to balance their desire for tasty snacks with their nutritional goals.
regular
Alpha-Lipoic Acid
201K
Volume
+61%
Growth
A naturally occurring compound found in the body and various foods, Alpha-Lipoic Acid (ALA) plays a crucial role in energy metabolism and acts as a powerful antioxidant. It is both water and fat-soluble, allowing it to work in every cell or tissue, helping to neutralize free radicals and reduce oxidative stress. ALA is particularly beneficial for individuals managing diabetes, seeking neuroprotective effects, or looking to enhance their overall antioxidant intake.
exploding
Aromat
60.5K
Volume
+60%
Growth
Food seasoning invented in Switzerland by Walter Obrist for Knorr Thayngen, the Swiss branch of the German food company Knorr, in 1952. Aromat is known for its unique blend of spices and flavor enhancers, making it a versatile addition to various dishes, enhancing their taste profile. It is popular among home cooks and professional chefs who seek to add a distinctive flavor to their culinary creations.
regular
Digestive enzyme
201K
Volume
+60%
Growth
Biological molecules that facilitate the breakdown of food into smaller, absorbable components. Digestive enzymes are essential for the digestion and absorption of nutrients, with specific enzymes targeting carbohydrates, proteins, and fats. They are crucial for individuals seeking to maintain proper digestive health and nutrient absorption.
regular
Irish butter
27.1K
Volume
+59%
Growth
Irish butter is a high-quality dairy product made from the milk of grass-fed cows in Ireland. It is known for its rich, creamy texture and distinctive flavor, which results from the cows' diet and traditional churning methods. Irish butter is particularly popular among chefs and home cooks who seek premium ingredients for baking and cooking.
exploding
Demerara Sugar
74K
Volume
+58%
Growth
A type of unrefined sugar with large grains and a pale amber color, named after the Demerara region in Guyana. It retains some natural molasses, giving it a distinctive flavor and is often used as a topping for baked goods, in coffee, and in recipes requiring a crunchy texture and molasses flavor. Demerara sugar is particularly popular among bakers and coffee enthusiasts who appreciate its unique taste and texture.
regular
Coffea arabica
22.2K
Volume
+57%
Growth
A species of coffee known for its smooth, mild flavor and aromatic qualities, often cultivated in high-altitude regions. Coffea arabica is highly valued in the specialty coffee market due to its superior quality and complex taste profile, which includes notes of fruit, sugar, and floral or nutty undertones. It is primarily targeted at coffee enthusiasts and specialty coffee consumers who appreciate high-quality, flavorful coffee.
exploding
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