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Health Trends
The trends shaping the future of health and healthcare.
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5 years
health
Grass fed beef liver
6.6K
Volume
+465%
Growth
The liver from cattle raised primarily on a grass diet, as opposed to grain. Grass-fed beef liver is often considered more nutritious, offering higher levels of vitamins A, B12, and D, as well as minerals like iron and zinc, and healthy fats including omega-3 fatty acids. It is particularly beneficial for health-conscious consumers seeking nutrient-dense organ meats with potential environmental benefits due to more sustainable farming practices.
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Light therapy wand
1K
Volume
+464%
Growth
Skincare devices that utilize red light therapy to enhance skin health, diminish wrinkles, and tighten the skin. These wands often come with additional features such as microcurrent, heat, and massage to provide a comprehensive skincare treatment. They are primarily targeted at individuals seeking non-invasive methods to improve their skin's appearance and health.
exploding
Shilajit
2.24M
Volume
+460%
Growth
A sticky, tar-like substance found primarily in the rocks of the Himalayas, formed over centuries by the gradual decomposition of certain plants by microorganisms. It is commonly used in Ayurvedic medicine and is believed to enhance energy levels, improve cognitive function, support healthy aging, and boost the immune system, with anti-inflammatory and antioxidant properties. Shilajit is particularly beneficial for individuals seeking natural supplements to improve overall health and vitality.
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Folx health
6.6K
Volume
+460%
Growth
Nationwide healthcare provider specifically designed for the LGBTQIA+ community. Founded in 2019, it aims to deliver affirming and joyful care that celebrates individual identities and honors personal choices, differentiating itself by focusing on inclusivity and personalized care. Folx Health primarily serves the LGBTQIA+ community, offering healthcare services that are tailored to meet their unique needs and preferences.
regular
Trifarotene
12.1K
Volume
+460%
Growth
Topical medication used to treat acne by keeping skin pores clean, thereby helping to clear acne. Clinical studies have demonstrated significant reductions in acne severity on both the face and trunk after 24 weeks of treatment with trifarotene 0.005% cream, including decreases in both inflammatory and non-inflammatory lesions. This medication is primarily targeted at individuals suffering from acne who are seeking an effective topical treatment.
exploding
Adhd supplement
220
Volume
+460%
Growth
Products designed to support cognitive function and manage symptoms associated with Attention Deficit Hyperactivity Disorder (ADHD). These supplements may include natural ingredients or prescribed medications, such as Atomoxetine, aimed at improving focus, reducing hyperactivity, and balancing stress. ADHD supplements are primarily targeted at individuals diagnosed with ADHD, seeking to enhance their cognitive performance and overall well-being under medical supervision.
exploding
Portable oral irrigator
2.9K
Volume
+458%
Growth
A portable oral irrigator is a dental device designed to clean between teeth and along the gumline using a stream of water. It helps remove plaque and debris, promoting cleaner teeth and healthier gums, and is typically cordless for convenience and ease of use. This device is particularly beneficial for individuals seeking an effective and portable solution for maintaining oral hygiene, especially those who travel frequently.
exploding
Zomee
4.4K
Volume
+457%
Growth
Brand specializing in breast pumps, offering various models designed to assist with breastfeeding by mimicking a baby's natural suckling to stimulate milk flow. Zomee differentiates itself by providing convenient and efficient solutions, such as wearable and hands-free electric breast pumps, to enhance the breastfeeding experience for nursing mothers. The primary target demographic for Zomee products is nursing mothers seeking reliable and user-friendly breast pumps to support their breastfeeding journey.
exploding
Hojicha latte
27.1K
Volume
+456%
Growth
A tea latte made from Japanese roasted green tea (hojicha), water, and milk. It is typically prepared using Hojicha Powder, which is produced from finely milled roasted tea leaves, allowing for the consumption of the entire tea leaves. This beverage is popular among tea enthusiasts who appreciate the unique, smoky flavor of roasted green tea and seek a comforting, warm drink.
exploding
Creatine powder
74K
Volume
+456%
Growth
Dietary supplement commonly used to enhance athletic performance, increase muscle mass, and improve strength. It is known for its ability to provide energy to muscle cells during high-intensity exercise, distinguishing itself by being one of the most researched and effective supplements for improving physical performance. Creatine powder is primarily targeted at athletes, bodybuilders, and fitness enthusiasts seeking to enhance their strength and muscle growth.
exploding
Peptide therapy
12.1K
Volume
+456%
Growth
Medical approach that uses small chains of amino acids, known as peptides, to influence various biological processes in the body. These peptides can have different mechanisms of action depending on their specific type and intended use, offering benefits such as enhancing muscle growth, improving skin health, boosting immune function, and aiding in weight loss. Peptide therapy is often sought by individuals looking to improve their overall health, athletic performance, or aesthetic appearance.
exploding
Adult autism diagnosis
12.1K
Volume
+456%
Growth
Autism Spectrum Disorder (ASD) can be diagnosed in adults through a comprehensive evaluation process. This typically involves clinical interviews, behavioral assessments, self-report questionnaires, and collateral information from close contacts to identify characteristics of autism and rule out other conditions. The diagnosis is particularly beneficial for adults who suspect they may have autism and seek understanding and support for their symptoms.
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Perimenopause supplement
27.1K
Volume
+456%
Growth
These are dietary products formulated to ease the symptoms experienced during the transitional phase before menopause. They typically include a blend of vitamins, minerals, and other nutrients aimed at improving mood, energy levels, and bone health. Perimenopause supplements are primarily targeted at women undergoing perimenopause who seek to manage their symptoms and enhance their overall well-being.
exploding
Face taping
90.5K
Volume
+456%
Growth
Face taping is a beauty trend involving the application of tape to the face to achieve a temporary lifting and smoothing effect on the skin. This method is often used to create a quick facelift appearance, differentiating itself by offering a non-invasive and immediate solution for skin tightening. It primarily appeals to individuals seeking a temporary cosmetic enhancement without undergoing surgical procedures.
exploding
Nut milk maker
14.8K
Volume
+455%
Growth
A small kitchen appliance designed to automatically prepare non-dairy milk from nuts, seeds, and grains. It combines the functionalities of a home blender and an automatic coffee maker to produce various types of plant-based milk, such as almond milk, cashew milk, and oat milk, offering convenience and consistency in homemade non-dairy milk production. This appliance is particularly beneficial for individuals who prefer plant-based diets or have lactose intolerance, as well as those seeking to make fresh, preservative-free non-dairy milk at home.
exploding
Frownies
110K
Volume
+454%
Growth
Facial patches designed to reduce the appearance of wrinkles and fine lines, offering a non-invasive alternative to cosmetic procedures. These patches work by physically holding the skin in place, which can help smooth out wrinkles over time. They are popular among individuals seeking a natural method to maintain a youthful appearance.
exploding
Hume deodorant
8.1K
Volume
+454%
Growth
This is a personal care product designed to provide long-lasting odor protection and freshness. It is distinguished by its ability to maintain effectiveness during intense physical activities, such as workouts, offering a reliable solution for active individuals. The target demographic includes those seeking a durable and effective deodorant option, particularly people with active lifestyles.
regular
mecfs
201K
Volume
+450%
Growth
A biological illness that affects multiple parts of the body, characterized by severe fatigue that is not alleviated by rest. ME/CFS also includes cognitive difficulties, sleep disturbances, dizziness, pain, and a variety of other symptoms, making it a complex and debilitating condition. This illness primarily impacts individuals' ability to perform daily activities, often leading to significant reductions in quality of life.
exploding
Mugwort serum
590
Volume
+450%
Growth
Skincare product enriched with Mugwort, a herb known for its soothing and healing properties. It is rich in antioxidants, which help promote skin healing and hydration, and typically has a slightly oily and watery texture, making it suitable for various skin types. Mugwort serum is often used to calm irritated skin, reduce redness, and provide overall nourishment and hydration to the skin.
exploding
Snail mucin mask
40
Volume
+450%
Growth
Skincare product that utilizes snail mucin, a secretion from snails, known for its hydrating, anti-aging, and healing properties. Snail mucin masks are believed to aid in skin regeneration, improve texture, and provide deep hydration, differentiating them from other masks by their unique ingredient. These masks are primarily targeted at individuals seeking intensive skincare solutions for hydration, anti-aging, and overall skin health improvement.
exploding
Liquid bandage
49.5K
Volume
+450%
Growth
Wound care product that forms a protective layer over minor cuts, scrapes, and abrasions. Liquid bandages are applied as a liquid that dries quickly to create a flexible, waterproof seal, protecting the wound from dirt, bacteria, and other contaminants while allowing the skin to heal. They are particularly useful for areas with a lot of movement or for individuals with sensitive skin who may experience irritation from traditional adhesive bandages.
regular
heartleaf
14.8K
Volume
+445%
Growth
"Heartleaf" typically refers to plants with heart-shaped leaves, the most common being Houttuynia cordata, also known as Chameleon plant or Fish Mint. This plant is known for its distinctive heart-shaped leaves and is used in traditional medicine and culinary applications, particularly in East Asia. It is often used in skincare products due to its anti-inflammatory and antioxidant properties, making it popular in treatments for sensitive and acne-prone skin.
exploding
Milo ai
480
Volume
+440%
Growth
Milo is a digital assistant designed to help families manage daily tasks and responsibilities. It offers features such as shared calendars, to-do lists, and reminders, aiming to streamline household organization and communication. Milo primarily serves parents and caregivers seeking to coordinate family activities efficiently and reduce the mental load associated with managing a household.
regular
Enhertu
74K
Volume
+439%
Growth
Targeted cancer treatment composed of a monoclonal antibody (fam-trastuzumab) and a chemotherapy drug (topoisomerase I inhibitor). This HER2-directed antibody and topoisomerase inhibitor conjugate is designed to specifically target and treat HER2-positive cancers, offering a more focused approach compared to traditional chemotherapy. Enhertu is primarily intended for patients with HER2-positive cancers, including breast and gastric cancers, who may benefit from targeted therapy.
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Capital Rx
12.1K
Volume
+438%
Growth
Capital Rx, Inc. is a full-service Pharmacy Benefit Manager (PBM) and Pharmacy Benefit Administrator that provides pharmacy benefit management services. The company differentiates itself by offering clinical study, claim processing, and patient support services, primarily serving employers and health plans in the United States. Capital Rx targets employers and health plans seeking comprehensive pharmacy benefit management solutions to optimize their healthcare expenditures and improve patient outcomes.
exploding
Green noise
60.5K
Volume
+438%
Growth
Type of noise that amplifies mid-range frequencies with uniform intensity, often perceived as similar to the sounds of ocean waves or a stream. Green noise is used for its calming and relaxing effects, making it beneficial for stress relief and improving focus. It is particularly popular among individuals seeking a natural and soothing auditory environment for relaxation or concentration.
exploding
Innerwell
3.6K
Volume
+436%
Growth
Innerwell is a telemedicine platform specializing in at-home psychedelic therapy, founded in 2021 and headquartered in New York City. It offers services such as psychiatry, therapy, ketamine treatment, Eye Movement Desensitization and Reprocessing, and psychedelic integration, combining personalized guidance from licensed therapists with innovative psychedelic medicine. Innerwell primarily serves individuals seeking treatment for conditions like depression, anxiety, PTSD, and trauma across various U.S. states.
regular
Hexylresorcinol
22.2K
Volume
+436%
Growth
Hexylresorcinol is an organic compound used primarily as an antiseptic and anesthetic. It is commonly found in throat lozenges and skincare products due to its antibacterial and antifungal properties, and it is also used in treating minor skin infections and as a preservative in some cosmetic formulations. Hexylresorcinol is particularly beneficial for individuals seeking relief from sore throats or looking for effective skincare solutions.
exploding
Barefoot shoes
450K
Volume
+435%
Growth
Footwear designed to mimic the natural shape and function of the human foot, often featuring a wide toe box, minimal cushioning, and a flexible sole. These shoes aim to promote natural movement, improve posture, enhance balance, and strengthen foot muscles, differentiating them from traditional footwear. Barefoot shoes are popular among individuals seeking to improve their natural walking or running gait and reduce the risk of injuries associated with conventional shoes.
exploding
Rice toner
74K
Volume
+433%
Growth
Skincare product known for its hydrating and exfoliating properties. It helps to cleanse the skin gently without causing irritation or dryness, making it suitable for sensitive skin. The toner forms a protective barrier over the skin to prevent water loss, leaving the skin feeling plump, smooth, and radiant, and is particularly beneficial for individuals with dull, fatigued, dry, or irritated skin.
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