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Health Trends
The trends shaping the future of health and healthcare.
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5 years
health
Hexylresorcinol
27.1K
Volume
+305%
Growth
Hexylresorcinol is an organic compound commonly used as an antiseptic and anesthetic. It is frequently included in throat lozenges and skincare products due to its antibacterial and antifungal properties, and it is also known for its skin-lightening effects in cosmetic formulations. The primary users of hexylresorcinol are individuals seeking relief from throat discomfort, as well as those looking for skincare solutions with antibacterial and skin-brightening benefits.
exploding
Hyaluronic acid shampoo
8.1K
Volume
+305%
Growth
Hair care product designed to hydrate and nourish the scalp and hair strands by using hyaluronic acid, a molecule known for its ability to retain moisture. By attracting and retaining moisture, hyaluronic acid shampoo helps to improve hair elasticity, reduce dryness, and promote a healthier, shinier appearance, making it beneficial for individuals with dry or brittle hair. Hyaluronic acid shampoo is particularly popular among individuals with dry, damaged, or aging hair who are seeking intensive hydration and restoration of hair health and vibrancy.
exploding
Ecophobia
1K
Volume
+300%
Growth
Irrational fear or aversion to nature, particularly to the natural environment or ecological threats. Individuals with this condition may experience intense anxiety or distress in natural settings and may avoid outdoor activities or even gardening. Ecophobia primarily affects those who have heightened sensitivity to environmental factors and may benefit from therapeutic interventions to manage their anxiety.
peaked
Cuure
22.2K
Volume
+300%
Growth
Company based in Paris, France, specializing in personalized dietary supplements. Cuure differentiates itself by offering a free online diagnostic to tailor supplements to individual needs and ensuring their products are clean label. The target demographic includes health-conscious individuals seeking customized supplement solutions to meet their specific nutritional requirements.
regular
Continuous glucose monitor
246K
Volume
+300%
Growth
A device that continually monitors blood glucose levels in real-time, providing updates on glucose levels throughout the day. It is attached to the body and offers valuable insights for people with diabetes to manage their condition more effectively, distinguishing itself by its ability to provide continuous data without the need for frequent finger-prick tests. Continuous glucose monitors are primarily targeted at individuals with diabetes who require constant monitoring to maintain optimal blood sugar levels and improve their overall health management.
exploding
Healthcare burnout
720
Volume
+300%
Growth
A significant issue characterized by emotional exhaustion, depersonalization, and a reduced sense of personal accomplishment among healthcare professionals. Contributing factors include long hours, high patient loads, and administrative burdens, with the COVID-19 pandemic exacerbating the situation by increasing stress and workload. Efforts to mitigate burnout focus on organizational changes, mental health support, and reducing administrative tasks, primarily benefiting healthcare workers and improving patient care quality.
exploding
Collagen gummies
27.1K
Volume
+300%
Growth
Dietary supplements formulated to support skin health and reduce signs of aging by providing collagen, a protein essential for skin elasticity and strength. These gummies aim to decrease skin wrinkles and improve hair thickness, offering a convenient and tasty alternative to traditional collagen supplements. Collagen gummies are primarily targeted at individuals seeking to enhance their skin and hair health, particularly those concerned with aging and looking for easy-to-consume beauty supplements.
exploding
Zooki
12.1K
Volume
+300%
Growth
Brand specializing in health products, including liposomal and collagen supplements, recognized for their effectiveness and award-winning formulations. Zooki differentiates itself by offering innovative delivery methods that enhance nutrient absorption, providing a more efficient way to consume supplements. The brand primarily targets health-conscious individuals seeking high-quality, effective supplements to support their wellness goals.
exploding
cambivo
1.6K
Volume
+300%
Growth
Brand offering a range of compression and support products, including knee braces, patella knee support straps, and calf compression sleeves. These products are designed to provide pain relief, support during physical activities, and aid in injury recovery, differentiating themselves with a focus on comfort and durability. The target demographic includes athletes, individuals recovering from injuries, and those seeking additional support during physical activities.
regular
Cocofloss
33.1K
Volume
+300%
Growth
Dentist-designed, woven dental floss infused with coconut oil, aimed at providing a more enjoyable and effective flossing experience. Cocofloss differentiates itself by being vegan, kid-friendly, and available in various flavors, enhancing the appeal and usability for a wide range of users. This product is particularly targeted at individuals seeking a high-quality, enjoyable, and eco-friendly dental hygiene solution.
exploding
Lung detox
60.5K
Volume
+300%
Growth
A series of proactive steps aimed at helping the lungs clean themselves and maintain their health. Lung detox involves adopting healthy habits and practices that support lung function and overall respiratory health, rather than relying on herbal concoctions or essential oil-based inhalers. This approach is beneficial for individuals looking to improve their respiratory health and prevent lung-related issues.
exploding
Evrmore
480
Volume
+300%
Growth
Protective technology designed to help young people improve resilience and build healthy minds, powered by Empathy AI. It offers tools and resources to foster emotional well-being and mental health, differentiating itself with its focus on empathy-driven artificial intelligence. The primary target demographic is young individuals seeking to enhance their mental resilience and overall emotional health.
peaked
Water bottle boot
720
Volume
+300%
Growth
A protective accessory designed for water bottles, typically crafted from silicone, to safeguard the base, enhance grip, and add aesthetic appeal. This accessory differentiates itself by offering both functional protection against damage and a customizable style element for personalizing water bottles. It is particularly beneficial for individuals who frequently use water bottles and seek to prevent wear and tear while adding a personal touch.
exploding
Insilico Medicine
9.9K
Volume
+300%
Growth
Clinical-stage biotech company that leverages generative AI to integrate biology, chemistry, and clinical trials analysis. Insilico Medicine differentiates itself by using advanced AI algorithms to accelerate drug discovery and development, aiming to reduce the time and cost associated with bringing new therapies to market. The company's primary target demographic includes pharmaceutical companies, research institutions, and healthcare providers seeking innovative solutions in drug development and personalized medicine.
exploding
First day vitamins
18.1K
Volume
+300%
Growth
First Day vitamins are a brand of multivitamins designed for various age groups, including children and teens. They emphasize health and emotional development, offering gummy vitamins with a 45-day satisfaction guarantee and no added sugars or unnecessary ingredients. These vitamins are particularly popular among parents seeking to support their children's immune system, growth, and overall development.
exploding
Men face serum
27.1K
Volume
+300%
Growth
Skincare product designed to provide intense hydration and nourishment to the deepest layers of the skin. Typically contains a highly concentrated formula with active ingredients such as vitamin C, which helps rejuvenate the skin and make it healthier. Primarily targeted at men looking to improve skin texture, reduce signs of aging, and enhance overall skin health.
exploding
Radiesse
135K
Volume
+300%
Growth
Dermal filler used for cosmetic purposes, particularly for smoothing out wrinkles and adding volume to the skin. Composed of calcium hydroxylapatite microspheres suspended in a gel carrier, it is commonly used to treat facial wrinkles and folds, such as nasolabial folds, and can also be used for hand rejuvenation. Radiesse is primarily targeted at individuals seeking non-surgical cosmetic enhancements to reduce signs of aging.
exploding
Lion's mane powder
60.5K
Volume
+300%
Growth
Derived from the Lion's mane mushroom (Hericium erinaceus), this powder is known for its potential health benefits. It is believed to improve cognitive function, promote nerve growth and repair, aid digestive health, regulate blood sugar levels, and provide anti-inflammatory and antioxidant properties. The primary users of Lion's mane powder are individuals seeking natural supplements to enhance cognitive and overall health, though consultation with a healthcare provider is recommended before use.
peaked
Kojic acid scrub
1K
Volume
+300%
Growth
A skincare product that contains kojic acid, derived from fungi or fermented rice wine, aimed at improving skin tone. Kojic acid inhibits the enzyme tyrosinase, which is responsible for melanin production, thereby helping to fade dark spots, acne scars, and sun damage. This product is particularly beneficial for individuals seeking to achieve a more even skin tone and reduce hyperpigmentation.
regular
Jeuveau
22.2K
Volume
+300%
Growth
Prescription medicine injected into muscles to temporarily improve the appearance of moderate to severe frown lines between the eyebrows, known as glabellar lines. It differentiates itself from competitors by offering a specific formulation aimed at aesthetic treatments, providing a non-surgical option for facial rejuvenation. Jeuveau is primarily targeted at adults seeking to reduce the appearance of frown lines for cosmetic purposes.
exploding
Always period underwear
6.6K
Volume
+300%
Growth
Disposable period underwear designed for overnight use, providing 360° coverage to ensure comfort and protection during sleep. This product differentiates itself by offering a secure fit and absorbency, catering to those seeking a worry-free night without leaks. It is primarily targeted at individuals looking for reliable overnight menstrual protection, available in various sizes for a personalized fit.
regular
Hoka
2.74M
Volume
+300%
Growth
Brand specializing in athletic shoes, particularly known for their running shoes. Recognized for their maximalist designs, featuring thick cushioning to provide extra comfort and support, Hoka shoes are popular among runners, hikers, and other athletes for their ability to reduce impact and improve performance. The brand is often recommended for people with specific foot issues or those seeking high-performance athletic shoes.
exploding
Humane ai
22.2K
Volume
+300%
Growth
Company that has developed the Humane AI Pin, a wearable voice-controlled device with a digital assistant. The AI Pin aims to replace smartphones for various common tasks and is priced at $700, but it has received poor reviews and is considered one of the worst-reviewed tech products in recent memory. The target demographic includes tech enthusiasts and early adopters looking for innovative alternatives to traditional smartphones.
peaked
Men's mental health
18.1K
Volume
+300%
Growth
Men's mental health refers to the psychological well-being of men, which is often influenced by societal norms, stigma, and barriers to treatment. Men are generally less likely to seek help for mental health issues, resulting in higher rates of untreated conditions and suicide. Addressing men's mental health involves encouraging open conversations, providing support systems, and promoting mental health education to reduce stigma and improve access to care.
peaked
Rucking backpack
18.1K
Volume
+300%
Growth
A rucking backpack is designed for the activity of rucking, which involves walking or hiking with a weighted backpack. These backpacks are equipped with features like compartments to hold weights securely, padded shoulder straps for comfort, and reinforced stitching to ensure durability and stability during movement. They are particularly beneficial for fitness enthusiasts and military personnel who engage in rucking as a form of exercise or training.
exploding
Pistachio milk
18.1K
Volume
+300%
Growth
This is a plant-based milk alternative derived from pistachios, offering a creamy texture and a slightly nutty flavor. It serves as a dairy-free option similar to almond or cashew milk, often fortified with vitamins and minerals to boost its nutritional value. Pistachio milk is particularly popular among individuals who are lactose intolerant, vegan, or seeking a dairy-free substitute for use in beverages and recipes.
exploding
Fat dissolving injection
33.1K
Volume
+300%
Growth
Nonsurgical procedure involving a series of injections under the skin to break down fat cells in targeted areas. This method, known as injection lipolysis, aims to reduce localized fat deposits by breaking down fat cells, which are then naturally eliminated by the body. Fat dissolving injections are primarily sought by individuals looking to contour specific areas of their body without undergoing invasive surgery.
exploding
Personalized content
1.6K
Volume
+296%
Growth
The practice of using data to create and share content specifically targeted to individual users or specific audience segments. Personalized content leverages demographic, socioeconomic, and behavioral data to deliver relevant and engaging user experiences, such as personalized email marketing, customized website experiences, and targeted social media ads. This approach primarily benefits marketers and businesses aiming to enhance user engagement and conversion rates by tailoring content to individual preferences and needs.
exploding
Ceramide skincare
880
Volume
+296%
Growth
Skincare products that incorporate ceramides, which are lipids naturally found in the skin, to enhance skin barrier function and retain moisture. These products help to protect the skin from environmental damage, prevent dryness, and maintain overall skin health by replenishing the ceramides that may be lost due to aging or external factors. Ceramide skincare is particularly beneficial for individuals with dry, sensitive, or aging skin who seek to improve hydration and skin barrier integrity.
exploding
Salicylic acid serum
165K
Volume
+295%
Growth
A skincare product formulated with salicylic acid, a beta hydroxy acid (BHA) known for its exfoliating and acne-treating properties. This serum helps to unclog pores, reduce inflammation, and control excess oil production, making it effective for improving skin texture and clarity. It is primarily targeted at individuals with acne-prone or oily skin seeking to manage breakouts and achieve a smoother complexion.
exploding
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