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Health Trends
The trends shaping the future of health and healthcare.
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5 years
health
Salicylic acid serum
165K
Volume
+295%
Growth
A skincare product formulated with salicylic acid, a beta hydroxy acid (BHA) known for its exfoliating and acne-treating properties. This serum helps to unclog pores, reduce inflammation, and control excess oil production, making it effective for improving skin texture and clarity. It is primarily targeted at individuals with acne-prone or oily skin seeking to manage breakouts and achieve a smoother complexion.
exploding
Heated eye mask
1.51K
Volume
+294%
Growth
A heated eye mask is a device designed to provide relief from dry eyes and other eye conditions by applying gentle heat to the eye area. These masks often feature adjustable temperature settings and timers, allowing users to customize their experience for optimal comfort and effectiveness. They are particularly beneficial for individuals suffering from dry eyes, eye strain, or those seeking relaxation and stress relief.
exploding
Dgl supplement
3.6K
Volume
+293%
Growth
DGL (Deglycyrrhizinated Licorice) is a supplement derived from licorice root with the glycyrrhizin component removed to avoid side effects like high blood pressure. It is commonly used to support digestive health, treat ulcers, and provide anti-inflammatory benefits, distinguishing itself by being safer for long-term use compared to regular licorice root. This supplement is primarily targeted at individuals seeking natural remedies for digestive issues and those looking for anti-inflammatory support.
regular
Tummy Control Shapewear
8.1K
Volume
+292%
Growth
Undergarments designed to smooth and shape the abdominal area, providing a slimmer appearance. Often made from stretchy, form-fitting materials like spandex or nylon, they come in various styles such as high-waisted briefs, bodysuits, and shorts. These garments are popular for wearing under fitted clothing to enhance the body's silhouette and boost confidence.
regular
Aidoc
6.6K
Volume
+292%
Growth
Israeli health technology company founded in 2016, headquartered in Tel Aviv-Yafo, Israel, specializing in computer-aided triage and notification systems. Aidoc's solutions are FDA and CE mark approved for various medical conditions, including stroke, pulmonary embolism, and cervical fracture, distinguishing it by its comprehensive support for physician decision-making. The primary users of Aidoc's technology are hospitals and healthcare providers seeking to enhance diagnostic accuracy and efficiency.
exploding
Gluten-Free Pasta
110K
Volume
+292%
Growth
Pasta made without wheat or other gluten-containing grains, catering to individuals with celiac disease, gluten intolerance, or those following a gluten-free diet. It often uses alternative ingredients such as rice flour, corn flour, quinoa, and legumes like lentils and chickpeas, offering a similar variety of shapes and sizes as traditional pasta. This product is primarily targeted at consumers seeking gluten-free dietary options for health or lifestyle reasons.
exploding
Mushroom supplements
22.2K
Volume
+291%
Growth
Dietary products derived from various types of mushrooms, each providing distinct health benefits. These supplements are known for supporting immune function, enhancing cognitive abilities, boosting energy levels, and managing stress, with popular varieties including Lion's Mane, Reishi, and Chaga. They are primarily targeted at individuals seeking natural health remedies and wellness enthusiasts looking to improve overall well-being.
exploding
Eye brightener
6.6K
Volume
+290%
Growth
Makeup products designed to enhance the appearance of the eyes by reducing the look of dark circles, puffiness, and fatigue. They typically contain light-reflecting particles and ingredients that help to brighten and illuminate the under-eye area, providing a more awake and refreshed look. Eye brighteners are popular among individuals seeking to improve the overall radiance and youthful appearance of their eyes.
exploding
Vitamin D toxicity
18.1K
Volume
+290%
Growth
Condition resulting from excessive intake of vitamin D supplements, leading to symptoms such as nausea, vomiting, and weakness. Severe cases can cause hypercalcemia and soft tissue calcification, requiring blood tests for diagnosis and cessation of supplements for treatment. Primarily affects individuals who consume high doses of vitamin D without medical supervision.
exploding
Sound bath
74K
Volume
+288%
Growth
A meditative experience where participants are immersed in sound waves produced by instruments like gongs and singing bowls. This practice is intended to promote relaxation and healing by using sound frequencies to create a calming atmosphere and reduce stress. Sound baths are particularly beneficial for individuals seeking stress relief, mental clarity, and overall well-being.
exploding
Beet supplements
14.8K
Volume
+288%
Growth
Dietary products derived from beetroot extract, known for their potential health benefits. Beet supplements are believed to help reduce cholesterol levels, lower blood pressure, and improve cardiovascular health, distinguishing them from other supplements by their specific focus on heart health. These supplements are primarily targeted at individuals seeking to enhance their cardiovascular wellness and overall heart health.
exploding
Microbiome supplements
1.6K
Volume
+288%
Growth
Dietary products designed to support and maintain gut health by introducing beneficial bacteria into the digestive system. These supplements can enhance overall immunity, reduce inflammation, and promote regular bowel movements, thereby contributing to improved digestive health. Microbiome supplements are particularly beneficial for individuals prone to gut health issues or those seeking to improve their digestive well-being.
exploding
Estrogen spray
1K
Volume
+288%
Growth
A form of hormone replacement therapy (HRT) used to treat symptoms associated with menopause, such as hot flashes, vaginal dryness, and osteoporosis. It is applied topically to the skin, allowing estrogen to be absorbed directly into the bloodstream, offering a more consistent delivery of hormones and potentially fewer side effects compared to other forms of HRT. This method is particularly beneficial for individuals who prefer not to take oral estrogen or use patches.
exploding
Smart ring
301K
Volume
+286%
Growth
Advanced wearable devices designed to monitor health and fitness metrics such as heart rate, sleep patterns, and physical activity. Smart rings like the Oura Ring and Motiv Ring differentiate themselves by offering compact, unobtrusive designs with comprehensive tracking capabilities, often integrating with mobile apps for detailed analytics. These devices are particularly beneficial for health-conscious individuals, athletes, and fitness enthusiasts seeking to optimize their performance and well-being.
exploding
Pelvic floor therapy
74K
Volume
+285%
Growth
Specialized form of physical therapy aimed at strengthening or relaxing the pelvic floor muscles to treat conditions such as urinary incontinence, fecal incontinence, pelvic organ prolapse, and chronic pelvic pain. Techniques used include exercises, biofeedback, manual therapy, electrical stimulation, and patient education, providing significant improvements in bladder and bowel control, pain reduction, and sexual function. This therapy is particularly beneficial for individuals experiencing pelvic floor dysfunction, including postpartum women, older adults, and those with chronic pelvic pain.
exploding
mildy
3.6K
Volume
+285%
Growth
To a moderate degree or in a gentle manner, often used to describe actions, feelings, or conditions that are not extreme. It implies a slight or subdued intensity, making it suitable for situations where a softer or less intense approach is needed. This term is commonly used in various contexts, including weather descriptions, flavors, and emotional states, appealing to those who prefer or require a less intense experience.
exploding
Ceramide gel
480
Volume
+285%
Growth
Skincare product formulated with ceramides, which are lipid molecules naturally present in the skin. Ceramide gel helps to reinforce the skin's barrier function, preventing moisture loss and protecting against irritants and environmental toxins, thereby improving skin hydration and overall health. This product is particularly beneficial for individuals with dry, sensitive, or aging skin seeking to enhance their skin's barrier and hydration levels.
exploding
Moroccan black soap
18.1K
Volume
+285%
Growth
Traditional soap originating from Morocco, made from a mixture of crushed olives, olive oil, and other natural ingredients. It is rich in vitamins and antioxidants, particularly Vitamin E, which provides deep cleansing, exfoliation, antibacterial properties, moisturizing, anti-aging benefits, and helps in achieving an even skin tone. Primarily used in traditional Moroccan steam baths (hammams) but also suitable for home use, it is beneficial for individuals seeking a natural and effective skincare solution.
exploding
Theanine
90.5K
Volume
+285%
Growth
An amino acid commonly found in tea leaves, particularly green tea, and in some mushrooms. It is known for its potential calming effects and is often used as a supplement to help with relaxation, stress reduction, and improved focus. Theanine is particularly beneficial for individuals seeking to enhance their mental clarity and reduce stress levels.
exploding
Sea salt spray
246K
Volume
+283%
Growth
Hair styling product designed to replicate the texture and volume effects of ocean water on hair. Sea salt spray typically includes ingredients such as water, sea salt, conditioning agents, and essential oils, providing a beachy, tousled look with added texture and a matte finish. It is particularly popular among individuals seeking natural waves and enhanced curls without the use of heat styling tools.
exploding
Electric Spin Scrubber
14.8K
Volume
+283%
Growth
An electric spin scrubber is a motorized cleaning tool designed to simplify and enhance the cleaning of surfaces like tiles, grout, bathtubs, and floors. It features a rotating brush head powered by a rechargeable or battery-operated motor, offering efficient and hands-free scrubbing with minimal effort. Electric spin scrubbers are ideal for homeowners, cleaning professionals, and individuals seeking a convenient solution for tackling tough stains and dirt in their living spaces.
exploding
allulose
165K
Volume
+283%
Growth
A rare sugar naturally found in small quantities in foods like wheat, figs, and raisins. It is a low-calorie sweetener with about 70% of the sweetness of sucrose but only 0.2 calories per gram, making it a suitable alternative for reducing sugar intake without sacrificing sweetness. Allulose is particularly beneficial for individuals looking to manage their blood glucose levels and reduce calorie consumption.
exploding
Maven Clinic
18.1K
Volume
+282%
Growth
Digital healthcare provider offering comprehensive care for individuals planning, starting, and raising a family. Maven Clinic differentiates itself by using technology to deliver high-quality, expert, convenient, and compassionate healthcare on-demand, making it accessible and efficient for users. The primary target demographic includes individuals and families seeking accessible and expert healthcare solutions for family planning and parenting.
exploding
Decentralized data
880
Volume
+282%
Growth
Decentralized data refers to a system where data is distributed across multiple nodes rather than being stored in a single, central location. This approach enhances security, privacy, and resilience by ensuring that data is not reliant on a single point of failure and is accessible through a network of interconnected nodes. It is particularly beneficial for industries and applications that require high levels of data integrity, transparency, and user control, such as decentralized finance (DeFi) and blockchain technologies.
exploding
Faropenem
18.1K
Volume
+281%
Growth
Orally active beta-lactam antibiotic that belongs to the penem group, used to treat bacterial infections. Faropenem is resistant to some forms of extended-spectrum beta-lactamase, making it effective against certain resistant bacteria and available for oral use. It is primarily targeted at patients requiring treatment for bacterial infections, especially those caused by resistant strains.
regular
Generational trauma
49.5K
Volume
+280%
Growth
The transmission of trauma from one generation to the next, often referred to as intergenerational trauma, involves the passing down of traumatic experiences through genetic, behavioral, and environmental mechanisms. This concept suggests that the effects of trauma experienced by one generation can influence the health, behavior, and well-being of subsequent generations, potentially leading to mental health issues such as anxiety, depression, and PTSD. Generational trauma is particularly relevant to communities and families affected by large-scale historical events such as slavery, the Holocaust, colonization, and war.
regular
Glow drops
720
Volume
+280%
Growth
Skincare products designed to enhance the skin's radiance and provide a glowing complexion. These products often contain ingredients like niacinamide and hyaluronic acid to hydrate and brighten the skin, differentiating themselves through unique formulations and varying price points. Glow drops are primarily targeted at individuals seeking to improve their skin's luminosity and achieve a dewy, radiant look.
exploding
Breathing necklace
8.1K
Volume
+279%
Growth
A device worn like jewelry that helps control breath. By using the pendant to breathe slower and deeper, it helps break the cycle of anxious breathing, providing a way to achieve calmness anytime. These necklaces are particularly beneficial for individuals looking to manage anxiety and stress through breath control techniques.
exploding
Devoted Health
27.1K
Volume
+278%
Growth
Healthcare company founded in 2017 by brothers Todd and Ed Park, focusing on improving the health and well-being of older Americans. It partners with local doctors and hospitals to provide reliable access to trusted healthcare providers, primarily offering Medicare Advantage plans. The target demographic is older Americans seeking personalized care and support through enhanced healthcare experiences.
exploding
Vaginal probiotic
74K
Volume
+278%
Growth
Supplements containing beneficial bacteria, primarily from the Lactobacillus species, which are naturally found in a healthy vaginal microbiome. These probiotics aim to maintain or restore the natural balance of bacteria in the vagina, disrupted by factors such as antibiotics, hormonal changes, or infections, thereby helping to prevent issues like bacterial vaginosis, yeast infections, and urinary tract infections. Vaginal probiotics are particularly beneficial for individuals experiencing recurrent vaginal infections or those looking to support their overall vaginal health.
exploding
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