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Health Trends
The trends shaping the future of health and healthcare.
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5 years
health
Vaginal probiotic
74K
Volume
+278%
Growth
Supplements containing beneficial bacteria, primarily from the Lactobacillus species, which are naturally found in a healthy vaginal microbiome. These probiotics aim to maintain or restore the natural balance of bacteria in the vagina, disrupted by factors such as antibiotics, hormonal changes, or infections, thereby helping to prevent issues like bacterial vaginosis, yeast infections, and urinary tract infections. Vaginal probiotics are particularly beneficial for individuals experiencing recurrent vaginal infections or those looking to support their overall vaginal health.
exploding
Vuse
301K
Volume
+277%
Growth
A brand of e-cigarettes that offers various products, including the Vuse GO, a disposable e-cigarette. The Vuse GO features a non-rechargeable lithium polymer battery and is designed for single use, providing up to 600 puffs per device, and users are advised not to refill it to avoid leakage and damage. This product is primarily targeted at adult smokers looking for a convenient and portable alternative to traditional cigarettes.
regular
Gut supplement
3.6K
Volume
+277%
Growth
Dietary products designed to support and improve digestive health by introducing beneficial bacteria and other nutrients. These supplements can enhance overall immunity, reduce inflammation, and promote regular bowel movements, differentiating themselves by targeting gut health specifically. Gut supplements are primarily aimed at individuals with digestive issues, those looking to boost their immune system, and anyone seeking to maintain general wellness.
exploding
Fatworks
1.9K
Volume
+276%
Growth
Company specializing in the production of high-quality animal-based cooking fats, including lard, tallow, and duck fat. Fatworks differentiates itself by sourcing its products from pasture-raised or grass-fed animals, appealing to consumers who prioritize quality and traditional cooking methods. The brand primarily targets traditional cooking enthusiasts and individuals following paleo diets who seek premium cooking fats.
regular
Minimalist shoe
33.1K
Volume
+276%
Growth
Footwear designed to closely mimic the experience of barefoot running or walking while providing some protection to the feet. These shoes typically feature a low heel-to-toe drop, thin soles, lightweight construction, high flexibility, and minimal cushioning, promoting natural foot movement and muscle engagement. Minimalist shoes are primarily targeted at runners and walkers who seek to strengthen their feet and improve their running form.
exploding
Cbn for sleep
8.1K
Volume
+275%
Growth
Cannabinol (CBN) is a cannabinoid that is often used for its potential sleep-inducing properties. It is available in various forms such as tinctures, capsules, or gummies, and is sometimes combined with other sleep aids like melatonin to enhance its effects. CBN for sleep is primarily targeted at individuals seeking natural alternatives to improve sleep quality and manage sleep disorders.
regular
Natural Sleep Gummies
480
Volume
+275%
Growth
Natural sleep gummies are chewable supplements formulated with ingredients like melatonin, chamomile, valerian root, and magnesium to promote relaxation and improve sleep quality. They provide a non-habit-forming alternative to traditional sleep aids by using natural compounds that support the body’s sleep cycle and reduce stress. These gummies are primarily targeted at individuals struggling with occasional sleeplessness, those seeking a natural sleep aid, and people looking for a convenient, drug-free way to enhance their rest.
exploding
Rosemary Supplement
1.3K
Volume
+275%
Growth
Rosemary supplement is a herbal dietary product made from the extract of the rosemary plant, known for its antioxidant and anti-inflammatory properties. It is often used to support cognitive function, improve digestion, and promote hair and skin health, with some studies exploring its potential neuroprotective effects. The target demographic includes individuals interested in natural supplements for brain health, digestive support, and general wellness enhancement.
exploding
Ahcc supplement
18.1K
Volume
+275%
Growth
Supplement derived from the mycelia of shiitake mushrooms, believed to enhance immune system function. AHCC is noted for its potential to improve immune response, particularly by maintaining natural killer cell activity, which may provide benefits during early winter months. This supplement is primarily targeted at individuals seeking to boost their immune health, including those with weakened immune systems or those looking for preventive health measures.
exploding
Bloom nutrition
40.5K
Volume
+275%
Growth
Company that offers a range of nutritional supplements, including greens powders, aimed at supporting training and overall health. Bloom Nutrition differentiates itself by marketing products made with high-quality, handpicked ingredients, although they are ultraprocessed and lack third-party testing for toxins. The target demographic includes health-conscious individuals and fitness enthusiasts seeking convenient nutritional support.
peaked
Car Neck Pillow
14.8K
Volume
+275%
Growth
A car neck pillow is an accessory designed to provide support and comfort to the neck and head while driving. It helps maintain proper spinal alignment, reducing strain on the shoulders and back, which can lead to a more comfortable driving experience and help prevent exhaustion during long drives. This product is particularly beneficial for frequent travelers and individuals who undertake long-distance driving.
exploding
Cica toner
1.9K
Volume
+275%
Growth
A gentle skincare product designed for sensitive skin, Cica toner helps to hydrate the skin and remove excess debris after washing your face. It is typically scentless and non-drying, making it suitable for those with sensitive skin concerns. This product is particularly beneficial for individuals with sensitive or easily irritated skin who seek a mild and effective toner.
exploding
Snuggs
74K
Volume
+274%
Growth
Brand of period underwear known for its thin and highly absorbent design, aimed at providing a more comfortable menstrual experience. Snuggs differentiates itself by offering a product that combines discretion with high absorbency, making it a popular choice in the European market. The target demographic includes menstruating individuals seeking a reliable and comfortable alternative to traditional menstrual products.
exploding
Adhd table
0-100
Volume
+273%
Growth
A tool used to identify and track symptoms of ADHD, typically in the form of tables or checklists. These tables include a list of common symptoms and behaviors associated with ADHD, allowing healthcare providers, educators, or parents to monitor and assess the presence and severity of ADHD symptoms in individuals. The ADHD table is particularly useful for diagnosing and managing ADHD in children and adults, aiding in the development of appropriate treatment plans.
exploding
Muscimol
49.5K
Volume
+273%
Growth
Muscimol is a psychoactive compound found in certain species of mushrooms, notably Amanita muscaria and Amanita pantherina. It acts as a potent GABA receptor agonist, producing sedative, hallucinogenic, and dissociative effects by enhancing the inhibitory action of GABA in the brain. Muscimol is primarily of interest to researchers studying neuroscience and psychopharmacology, as well as individuals exploring traditional and recreational use of psychoactive substances.
peaked
Peptide lotion
1.3K
Volume
+273%
Growth
Skincare products that contain peptides, which are short chains of amino acids. These lotions offer benefits such as anti-aging, skin repair, hydration, improved firmness and elasticity, and anti-inflammatory properties, making them valuable for enhancing skin health and appearance. Peptide lotions are commonly used by individuals seeking to improve their skin's overall condition and combat signs of aging.
exploding
Castor oil pack
90.5K
Volume
+271%
Growth
A traditional remedy involving a cloth soaked in castor oil, placed on the skin, typically over the abdomen. The pack is often covered with plastic and a heat source to enhance absorption, believed to offer benefits such as reducing inflammation, improving circulation, and promoting detoxification. It is commonly used in alternative medicine for conditions like constipation, liver detoxification, and menstrual cramps.
exploding
Included Health
27.1K
Volume
+271%
Growth
Healthcare company that integrates people and technology to offer personalized, accessible, equitable, affordable, and cohesive healthcare services. Included Health differentiates itself by partnering with employers and health plans nationwide to deliver comprehensive healthcare solutions to millions of individuals. The primary beneficiaries of Included Health's services are employees and members of health plans seeking improved healthcare experiences.
exploding
zelis
33.1K
Volume
+270%
Growth
Company specializing in network analytics, claims integrity, and electronic payments within the healthcare sector. Zelis differentiates itself by offering comprehensive solutions that streamline payment processes and enhance the accuracy of claims for healthcare payers, providers, and consumers. The primary beneficiaries of Zelis' services are medical, dental, and workers' compensation sectors seeking efficient and reliable payment and claims management solutions.
exploding
HHC
368K
Volume
+270%
Growth
Hexahydrocannabinol (HHC) is a synthetic cannabinoid that mimics the psychoactive effects of THC, the primary active compound in cannabis. It is not currently regulated, and there is limited research on its safety, benefits, and potential risks. HHC is primarily of interest to individuals seeking alternative cannabinoids for recreational or experimental use.
peaked
basefood
33.1K
Volume
+270%
Growth
Company specializing in the development and sale of complete nutrition food products. Base Food Inc. offers items such as base bread, base pasta, and base cookies, all designed to provide balanced nutrition with essential vitamins and minerals. The target demographic includes health-conscious individuals seeking convenient, nutritionally complete meal options.
exploding
Thiamine supplement
18.1K
Volume
+270%
Growth
Thiamine supplements are used to prevent or treat vitamin B1 deficiency, supporting energy metabolism and nervous system function. These supplements are available in various forms, such as tablets and capsules, and are often recommended for individuals with dietary restrictions or medical conditions that lead to thiamine deficiency. They are particularly beneficial for people at risk of deficiency, including those with alcohol dependency, certain medical conditions, or inadequate dietary intake.
exploding
Folate supplement
60.5K
Volume
+269%
Growth
Folate supplements are dietary products used to prevent or treat folate deficiency, which is crucial for DNA synthesis and red blood cell formation. These supplements are particularly important for preventing neural tube defects during pregnancy, distinguishing them from other vitamin supplements. Folate supplements are primarily targeted at individuals with folate deficiency, pregnant women, and those at risk of neural tube defects.
exploding
Healthcare disparities
3.6K
Volume
+268%
Growth
Differences in health and healthcare between groups that are closely linked with social, economic, and/or environmental disadvantage. These disparities can affect disease prevalence, treatment outcomes, and mortality rates, often stemming from factors such as race, ethnicity, gender, sexual orientation, socioeconomic status, and geographic location. Efforts to reduce these disparities include policy changes, community health programs, and initiatives to improve access to and quality of care for underserved populations.
exploding
Beet root juice
1.8K
Volume
+268%
Growth
A beverage made from the root vegetable known as beetroot, recognized for its vibrant color and numerous health benefits. Beetroot juice is rich in essential nutrients, including vitamins, minerals, and antioxidants, and is known to help lower blood pressure, enhance exercise performance, and support liver health. It is particularly beneficial for individuals seeking to improve cardiovascular health, athletic performance, and overall well-being.
exploding
Spermidine
49.5K
Volume
+268%
Growth
Naturally occurring polyamine compound found in ribosomes and living tissues, playing various metabolic roles within organisms. It is known for its involvement in cellular growth, proliferation, and differentiation, and has gained attention for its potential health benefits, including promoting autophagy, the body's process of cleaning out damaged cells and regenerating newer, healthier cells. Spermidine is of particular interest to researchers and individuals focused on cellular health and longevity.
exploding
Tremella Mushroom
5.4K
Volume
+268%
Growth
A species of fungus that produces white, frond-like, gelatinous basidiocarps, commonly known as Snow Fungus. It is valued for its polysaccharides, which have anti-inflammatory and antioxidant properties, potentially aiding in protection against oxidative stress. This mushroom is primarily sought after by individuals interested in natural health supplements and traditional medicine.
exploding
misgendering
8.1K
Volume
+267%
Growth
Refers to the act of addressing or referring to someone using words, especially pronouns or forms of address, that do not correctly reflect the gender with which they identify. This can happen intentionally or unintentionally and can be harmful or distressing to the person being misgendered. Misgendering is known to have negative impacts on the mental health and well-being of transgender and nonbinary individuals, contributing to feelings of invalidation, distress, and marginalization.
peaked
Volume expander
1.6K
Volume
+267%
Growth
Medical substances used to increase the volume of fluid in the blood vessels, commonly used in situations of significant blood loss, dehydration, or burns. Volume expanders can be classified into crystalloids (e.g., saline, Ringer's lactate) and colloids (e.g., albumin, dextran), each with different properties and applications. These substances are primarily used by healthcare professionals in emergency and critical care settings to stabilize patients and maintain adequate blood pressure and circulation.
regular
NAD powder
1K
Volume
+267%
Growth
NAD powder is a nutritional supplement containing nicotinamide adenine dinucleotide (NAD+), a coenzyme essential for cellular energy production and metabolic processes. It is commonly used for its potential to enhance mitochondrial function, support cellular repair, and promote healthy aging, often marketed for its role in boosting energy levels and cognitive performance. NAD powder is primarily targeted at health-conscious individuals, including biohackers, athletes, and aging populations interested in longevity and metabolic health support.
exploding
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