Topics
About
Newsletter
Blog
Marketing Trends
The biggest marketing and advertising trends, strategies and channels.
FILTER BY:
5 years
marketing
Dribbble
368K
Volume
+45%
Growth
Online community for showcasing creative work, particularly in graphic design, web design, illustration, and photography. It serves as a platform for designers to share their work, receive feedback, and connect with potential clients or collaborators, differentiating itself with its focus on visual content and community engagement. Dribbble primarily targets designers and creative professionals looking to showcase their portfolios and network within the industry.
regular
Keychain power bank
4.4K
Volume
+45%
Growth
A compact and portable charger designed to be attached to a keychain, making it easy to carry around. These devices serve as emergency backup power sources for smartphones and other small electronic devices, offering a quick power boost when needed. Keychain power banks are particularly useful for individuals who require a lightweight and convenient solution for on-the-go charging.
peaked
Popmenu
90
Volume
+45%
Growth
Company that enhances restaurant websites by transforming their menus into dynamic customer conversion tools. Popmenu integrates photos, reviews, and ratings directly into the menu, creating a more engaging and informative experience for potential customers, and consolidates various marketing and menu tools in one place to increase foot traffic and sales. The platform primarily benefits restaurant owners looking to improve customer engagement and drive sales through enhanced online presence and marketing capabilities.
regular
Go to market strategy
27.1K
Volume
+44%
Growth
A Go to Market (GTM) strategy is a comprehensive plan that outlines how a company will introduce and sell its products or services to customers. It includes key components such as market research, target audience identification, value proposition, marketing and sales tactics, pricing strategy, distribution plan, and metrics for success, ensuring a structured approach to market entry. This strategy is essential for businesses aiming to successfully launch and gain traction in competitive markets.
regular
Customer persona
18.1K
Volume
+44%
Growth
A semi-fictional representation of an ideal customer based on market research and real data about existing customers. Customer personas typically include demographics, behavior patterns, motivations, and goals, helping businesses understand and empathize with their customers. This tool is particularly useful for marketers and businesses aiming to create more targeted and effective marketing strategies.
regular
Personal branding
90.5K
Volume
+44%
Growth
Personal branding is the practice of individuals marketing themselves and their careers as brands. It involves creating a unique professional identity and coherent message that sets an individual apart from others in their field, often through a personal website, social media presence, and consistent messaging. This practice is particularly beneficial for professionals, entrepreneurs, and job seekers looking to enhance their visibility and credibility in their respective industries.
exploding
Attentive
135K
Volume
+44%
Growth
Attentive is a personalized mobile messaging platform designed to help businesses engage with their customers through SMS marketing. It provides tools for creating targeted text message campaigns, automating responses, and analyzing customer interactions to drive higher engagement and sales. Attentive.com is primarily aimed at eCommerce businesses and marketers looking to enhance their customer communication and boost revenue through effective mobile messaging strategies.
regular
SalesLoft
40.5K
Volume
+43%
Growth
SalesLoft is a sales engagement platform designed to help sales teams build their sales pipeline, deliver predictable revenue, decrease customer churn, and accurately forecast sales. Initially focused on sales development, it has expanded to offer functionalities for the entire sales organization, including Conversation Intelligence and Revenue Intelligence, differentiating itself with comprehensive tools for prospecting and sales management. The platform is particularly useful for sales teams looking to manage their schedules, calls, and emails efficiently.
regular
Survicate
4.4K
Volume
+43%
Growth
Survey software company that assists businesses in gathering continuous user insights through various types of surveys. Survicate differentiates itself by offering support for NPS, CSAT, and CES surveys, which can be distributed via email, web, and in-product channels, providing a comprehensive solution for customer feedback. The platform is primarily targeted at businesses seeking to enhance their customer experience and satisfaction through detailed and actionable survey data.
regular
Mighty networks
40.5K
Volume
+43%
Growth
Software company offering a platform for creating and managing online communities, courses, and sales pages under a custom brand. It provides tools for community engagement, content sharing, and monetization, distinguishing itself with its comprehensive suite of features tailored for community-driven growth. The platform is primarily targeted at creators, entrepreneurs, and organizations looking to build and monetize their own branded online communities.
regular
Podcast seo
5.4K
Volume
+43%
Growth
Series of tasks designed to help podcast shows and episodes rank highly on search engines for relevant keywords. Podcast SEO involves optimizing various elements such as titles, descriptions, and metadata to improve visibility and discoverability, thereby attracting more listeners. This practice is particularly beneficial for podcast creators and marketers aiming to reach a broader audience and increase their content's online presence.
exploding
dropcontact
6.6K
Volume
+43%
Growth
Dropcontact is a company that specializes in B2B email address search and data enrichment. It differentiates itself by providing updated and verified email addresses with a claimed 98% validity rate, using just a first and last name, and integrating seamlessly into various systems. The service is primarily targeted at businesses and professionals seeking reliable and accurate contact information for their marketing and outreach efforts.
regular
DatoCMS
5.4K
Volume
+43%
Growth
Modern headless content management system (CMS) designed to simplify content creation, editing, and organization. It is scalable and suitable for enterprise-level solutions, providing seamless content management capabilities and integration with various development frameworks. DatoCMS is primarily targeted at developers, content creators, and businesses seeking a flexible and efficient CMS for managing digital content across multiple platforms.
regular
Attribution software
880
Volume
+42%
Growth
Tool used to track and analyze the impact of various marketing activities on customer behavior and sales. It helps businesses identify which marketing channels and tactics are most effective in leading to conversions, thereby providing insights into the customer journey. Attribution software is primarily targeted at marketers and businesses looking to optimize their marketing strategies and improve ROI.
exploding
Contentsquare
18.1K
Volume
+42%
Growth
Global leader in digital experience analytics that provides insights into user behavior on websites and apps. The platform analyzes billions of digital interactions to offer unique metrics, visualizations, and actionable recommendations, helping businesses enhance user engagement and drive revenue growth. Contentsquare primarily serves digital marketing teams, UX designers, and e-commerce businesses looking to optimize their digital experiences and improve customer satisfaction.
regular
Art Storefronts
5.4K
Volume
+41%
Growth
An all-in-one platform designed to help painters, photographers, and other creatives manage and grow their online art businesses. Art Storefronts offers tools for creating professional websites, marketing, and e-commerce solutions, differentiating itself by providing a comprehensive suite of services tailored specifically for artists. The platform primarily targets artists and creatives looking to establish a strong online presence and increase their sales through effective digital strategies.
regular
Tidio
49.5K
Volume
+41%
Growth
Tidio is a customer communication platform that combines live chat, chatbots, and multichannel support to streamline customer service. It offers a user-friendly interface and customizable chatbot workflows, enabling businesses to engage with website visitors, automate responses, and improve customer experience. Tidio is designed for small to medium-sized businesses seeking to enhance customer engagement and support while optimizing their service efficiency.
exploding
Owned media
5.4K
Volume
+41%
Growth
Channels and content that a company or individual has complete control over, such as websites, blogs, email newsletters, and social media profiles. Owned media allows for direct communication with the audience, consistent messaging, and can be a cost-effective way to engage with customers and drive organic traffic. It is particularly beneficial for businesses and individuals looking to build a strong, controlled online presence and foster long-term relationships with their audience.
regular
Cms hub
1K
Volume
+40%
Growth
SaaS-based content management system provided by HubSpot, designed to offer a secure and high-performance experience. It includes premium hosting features and security services such as standard SSL certificates, a global Content Delivery Network (CDN), a Web Application Firewall (WAF), and 24/7 threat monitoring, differentiating it from other CMS platforms. CMS Hub is targeted at businesses and marketers seeking a reliable and secure platform for managing their online content.
regular
Startup consulting
1.9K
Volume
+40%
Growth
Startup consulting involves providing expert advice and guidance to new businesses to help them grow and succeed. Consultants typically assist with various aspects of the business, including business planning, market research, financial planning, marketing strategies, and operational efficiency. This service is particularly beneficial for entrepreneurs and early-stage companies seeking to navigate challenges, secure funding, and develop a sustainable business model.
exploding
kiti
49.5K
Volume
+39%
Growth
A small chick or the young of a bird, often characterized by its soft, downy feathers and high-pitched chirping. These young birds are typically dependent on their parents for food and protection until they mature enough to fend for themselves. The term 'kiti' is commonly used in various cultures to refer to the early stages of a bird's life, appealing to bird enthusiasts and ornithologists studying avian development.
exploding
Direct to consumer
8.1K
Volume
+39%
Growth
Ecommerce strategy where brands sell their products directly to consumers, bypassing traditional retail channels such as brick-and-mortar stores, wholesalers, and third-party platforms. This approach allows brands to have full control over their sales, customer experience, and data, often leading to better profit margins and stronger customer relationships. The Direct to Consumer model primarily benefits brands looking to enhance their profit margins and customer engagement, as well as consumers seeking a more personalized shopping experience.
exploding
User Experience
49.5K
Volume
+39%
Growth
User Experience (UX) refers to the overall experience a person has when interacting with a product, system, or service. It encompasses all aspects of the end-user's interaction, including usability, accessibility, performance, design, and the emotional response it elicits, aiming to create meaningful and relevant experiences. UX design primarily benefits end-users by enhancing their satisfaction and engagement with the product, while also providing value to businesses by improving customer retention and loyalty.
regular
Yotpo
33.1K
Volume
+39%
Growth
Yotpo is an eCommerce marketing platform designed to help businesses generate reviews, loyalty programs, and referrals to enhance customer engagement and growth. It offers a comprehensive suite of tools that include user-generated content, SMS marketing, and analytics to drive customer loyalty and increase conversion rates. Yotpo is primarily targeted at online retailers and brands seeking to leverage customer feedback and loyalty programs to boost their marketing efforts and customer retention.
exploding
Lifetime deal
2.4K
Volume
+38%
Growth
A marketing strategy where companies offer customers the opportunity to purchase products or services at a discounted price, often with the intention of attracting and retaining them as long-term clients. Lifetime deals provide significant value by offering a one-time payment for perpetual access, differentiating them from subscription models that require ongoing payments. This strategy primarily targets early adopters, budget-conscious consumers, and small businesses looking for cost-effective solutions.
regular
Mediastep
1.6K
Volume
+38%
Growth
Company specializing in developing E-commerce solutions in Vietnam, founded in July 2017. Mediastep offers comprehensive support to businesses, aiding them in adapting to digital transformation trends and achieving sustainable growth through its innovative solutions. The company's services are primarily targeted at businesses in Vietnam looking to enhance their digital presence and operational efficiency.
peaked
freeup
40.5K
Volume
+37%
Growth
Company that offers autonomous water sensors for collecting data at scale. These sensors can be deployed in various water environments and send their data to an online dashboard, helping users understand and predict water quality and significant water-related events. The primary target demographic includes environmental researchers, water management authorities, and industries reliant on water quality monitoring.
peaked
Paperform
12.1K
Volume
+36%
Growth
Versatile online form builder that enables users to create forms, surveys, and landing pages with ease. Paperform stands out by combining thoughtful design with advanced digital features, allowing for a highly customizable and user-friendly experience. It is particularly beneficial for businesses, educators, and event organizers who need to gather information efficiently and effectively.
regular
contentful
60.5K
Volume
+35%
Growth
Content management system (CMS) and content platform that allows users to create, manage, and distribute content across various digital channels. Known for its flexibility and API-first approach, Contentful enables developers and content creators to deliver content to websites, mobile apps, and other digital platforms using any front-end technology. It is primarily targeted at developers, content creators, and businesses seeking a versatile and scalable solution for managing digital content.
regular
Digital analytics
3.6K
Volume
+35%
Growth
Digital analytics involves the collection, measurement, analysis, and reporting of data from digital platforms such as websites, mobile apps, and social media. It aims to understand user behavior, optimize digital experiences, and drive business decisions by using tools like Google Analytics and Adobe Analytics. This field is essential for businesses looking to improve user engagement, enhance digital strategies, and measure the success of their online initiatives.
exploding
22
23
24
25
26