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Beauty Trends
The hottest beauty topics, brands, products and industry trends.
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5 years
beauty
Glycolic acid lotion
5.4K
Volume
+240%
Growth
Glycolic acid is a type of alpha-hydroxy acid (AHA) commonly used in skincare products, including lotions, for its exfoliating properties. It helps to remove dead skin cells, improve skin texture, and promote a more even skin tone, making it beneficial for treating conditions like acne, hyperpigmentation, and signs of aging such as fine lines and wrinkles. Glycolic acid lotions are particularly popular among individuals seeking to enhance their skin's appearance and address specific skin concerns through regular exfoliation and renewal.
exploding
Electric gua sha
1.9K
Volume
+239%
Growth
Modern skincare tool that combines traditional Gua Sha techniques with advanced technologies such as vibration, heating, and LED light therapy. These enhancements aim to improve circulation, reduce puffiness, and provide a lifting effect, making the tool more effective than traditional methods. The electric Gua Sha is primarily targeted at individuals seeking advanced skincare solutions to enhance their facial and neck massage routines.
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Scalp exfoliator
60.5K
Volume
+238%
Growth
A product or tool designed to remove excess skin cells, oil, and dandruff from the scalp. Scalp exfoliators can be physical, such as scrubs, or chemical, like those containing salicylic acid, and they help maintain a clean and balanced scalp environment, promoting healthier and shinier hair. These products are particularly beneficial for individuals experiencing dandruff, oily scalp, or buildup from hair products.
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Gray blending
33.1K
Volume
+236%
Growth
Hair coloring technique that incorporates foil highlights and lowlights to blend gray hair with natural hair color. This method provides a more natural-looking result without a hard line of regrowth and can extend the time needed between salon visits. The technique is highly customizable, with variations in weight and placement to suit individual preferences, making it ideal for those looking to maintain a natural appearance while managing gray hair.
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Pre shampoo
49.5K
Volume
+235%
Growth
A treatment applied to the hair before shampooing, designed to provide an intensive boost in hydration, shine, or exfoliation. These treatments are typically ultra-potent and help to prepare the hair for the cleansing process by protecting it from the harsh effects of shampoo. Pre-shampoo treatments are particularly beneficial for individuals with dry, damaged, or chemically treated hair seeking to enhance hair health and manageability.
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Strawberry collagen
720
Volume
+235%
Growth
Dietary supplements formulated to provide multiple types of collagen along with additional beneficial ingredients such as hyaluronic acid and vitamin C. These supplements support various aspects of health, including skin health, joint health, and overall vitality, with the inclusion of strawberry flavoring to enhance palatability. They are primarily targeted at individuals seeking to improve skin elasticity, reduce joint pain, and enhance overall wellness.
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Detox Shampoo
33.1K
Volume
+233%
Growth
Hair care product formulated to deeply cleanse the hair and scalp by removing build-up from products, oils, and environmental pollutants. Detox shampoos often contain ingredients like apple cider vinegar and keratin, which help to clarify and strengthen the hair, providing a thorough cleaning experience. These shampoos are particularly beneficial for individuals looking to refresh their hair and scalp, especially those who use a lot of styling products or are exposed to environmental pollutants.
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Pico laser
74K
Volume
+233%
Growth
A picosecond laser is a laser device that emits extremely short pulses of light, typically in the picosecond range (one trillionth of a second). This technology is primarily used in dermatology and aesthetic treatments to target and break down pigmentation and ink particles with minimal damage to surrounding tissues. It is particularly beneficial for individuals seeking tattoo removal, skin rejuvenation, and treatment of pigmented lesions.
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Ranavat
9.9K
Volume
+233%
Growth
Skincare brand that focuses on creating high-quality, mostly vegan and organic products. The brand emphasizes the use of natural ingredients and sustainable practices, including recyclable packaging, and offers products like the Radiant Rani Brightening Saffron Serum designed to improve skin appearance and provide brightening effects. Ranavat primarily targets consumers who are interested in premium, natural skincare solutions and are conscious about sustainability.
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Retinol moisturizer
14.8K
Volume
+231%
Growth
Skincare product that combines retinol, a derivative of Vitamin A, with moisturizing ingredients to provide anti-aging benefits while minimizing irritation. Retinol moisturizers help reduce the appearance of fine lines, wrinkles, and hyperpigmentation by promoting cell turnover and collagen production, while the hydrating components prevent dryness. This product is particularly beneficial for individuals seeking to improve skin texture and reduce signs of aging.
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Facial EMS
2.4K
Volume
+229%
Growth
Technology used in beauty and skincare treatments involving electrical impulses to stimulate facial muscles. This method helps in toning and firming the skin, reducing wrinkles, and improving overall facial appearance, differentiating itself by enhancing muscle activity for a more youthful look. Facial EMS is primarily targeted at individuals seeking non-invasive methods to improve skin elasticity and reduce signs of aging.
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Ginseng serum
8.1K
Volume
+228%
Growth
Skincare product that utilizes the benefits of ginseng extract, known for its anti-aging properties. It helps to prevent skin aging, improve facial wrinkles, and enhance skin elasticity, while also aiding in inflammation reduction and skin brightening. Ginseng serum is popular among individuals seeking to improve their overall skin health and appearance.
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Thermal rollers
3.6K
Volume
+227%
Growth
Devices used in various applications, including hair styling and printing, to apply heat for specific purposes. In hair styling, they are heated rollers used to curl or style hair, while in printing, they are used to apply heat during the printing process, essential for thermal transfer printing and other applications requiring precise temperature control. Thermal rollers are beneficial for individuals seeking efficient hair styling solutions and industries requiring precise thermal applications in printing.
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Refillable lipstick
720
Volume
+225%
Growth
Cosmetic product designed to be more sustainable and environmentally friendly by allowing consumers to reuse the lipstick case and purchase refills. This approach reduces waste and can lead to cost savings over time, while still providing rich color, moisture, and additional benefits like lip plumping and line blurring. Refillable lipstick is particularly appealing to environmentally conscious consumers and those looking to reduce their cosmetic waste footprint.
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Glow balm
2.9K
Volume
+224%
Growth
Skincare product designed for sensitive and acne-prone skin, formulated to be non-comedogenic and thus not clogging pores. It provides a dewy finish, making it suitable for individuals with oily skin when used in small amounts to avoid a greasy feeling. The primary target demographic includes people with sensitive, acne-prone, or oily skin seeking a gentle and effective skincare solution.
exploding
Mini perfume
60.5K
Volume
+223%
Growth
Mini perfumes are smaller versions of popular fragrances, designed for convenience and portability. They offer the same scent experience as their full-sized counterparts but in a compact form, making them ideal for travel or sampling different fragrances. Mini perfumes are particularly appealing to individuals who want to try various scents without committing to a full-sized bottle.
exploding
Hair loss serum
4.4K
Volume
+223%
Growth
Topical treatments designed to promote hair growth and reduce hair loss. They often contain active ingredients like Minoxidil, Finasteride, or natural extracts that aim to stimulate hair follicles and improve scalp health. These serums are typically used by individuals experiencing hair thinning or hair loss, seeking to enhance hair density and overall scalp health.
exploding
Eye brightener
6.6K
Volume
+222%
Growth
Makeup products designed to enhance the appearance of the eyes by reducing the look of dark circles, puffiness, and fatigue. They typically contain light-reflecting particles and ingredients that help to brighten and illuminate the under-eye area, providing a more awake and refreshed look. Eye brighteners are popular among individuals seeking to improve the overall radiance and youthful appearance of their eyes.
exploding
Iv hydration
49.5K
Volume
+222%
Growth
A medical procedure that involves the administration of fluids directly into a vein to prevent or treat dehydration. IV hydration is commonly used for individuals who are sick, injured, dehydrated from exercise or heat, or undergoing surgery, providing rapid rehydration and essential nutrients. This procedure is particularly beneficial for patients requiring immediate fluid replacement and those unable to consume fluids orally.
exploding
The Ayurveda Experience
14.8K
Volume
+221%
Growth
A company specializing in Ayurvedic personal care products, offering a range of items including creams, cleansers, serums, hair potions, and supplements. The Ayurveda Experience differentiates itself by utilizing traditional Ayurvedic science and classical texts to formulate its products, aiming to address various health concerns such as hair, vision, and blood sugar. The target demographic includes individuals seeking natural and holistic health and beauty solutions based on ancient Ayurvedic principles.
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Freckle pen
27.1K
Volume
+221%
Growth
A cosmetic tool designed to create the appearance of natural freckles on the skin, often used to achieve a sun-kissed look. The freckle pen allows for precise application and is typically available in various shades to match different skin tones, with Lime Crime being one notable brand offering this product. This product is primarily targeted at individuals seeking to enhance their facial features with a natural, freckled appearance.
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Ceramide cream
18.1K
Volume
+221%
Growth
Skincare product that contains ceramides, which are lipid molecules found naturally in the skin. These creams help restore the skin's natural barrier, retain moisture, and protect against environmental damage, making them effective for treating dry, irritated, or sensitive skin. Ceramide creams are particularly beneficial for individuals with dry or sensitive skin, as well as those looking to maintain skin hydration and barrier function.
exploding
Profhilo Treatment
12.1K
Volume
+221%
Growth
Injectable procedure designed to improve skin health and rejuvenate the skin. It contains a high concentration of hyaluronic acid, a naturally occurring substance in the skin that helps to hydrate and plump it up, enhancing skin elasticity and firmness. This treatment is often sought by individuals looking to achieve a more youthful appearance and improve overall skin quality.
regular
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246K
Volume
+219%
Growth
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exploding
Lash serum
110K
Volume
+218%
Growth
Cosmetic product formulated to enhance the growth and appearance of eyelashes. Lash serums typically contain ingredients such as prostaglandin analogs that extend the anagen phase of the eyelash growth cycle, resulting in longer and thicker lashes. These products are primarily targeted at individuals seeking to improve the length, thickness, and overall appearance of their eyelashes.
exploding
Clarifying serum
1.3K
Volume
+217%
Growth
Lightweight, soothing skincare product designed to reduce the appearance of blemishes, visible pores, and blackheads. It is clinically proven to show results within two weeks, differentiating itself by its efficacy and gentle formulation. This serum is primarily targeted at individuals with acne-prone or oily skin seeking to improve their complexion and skin texture.
exploding
Black seed oil supplement
80
Volume
+217%
Growth
Black seed oil supplements are dietary products made from the seeds of *Nigella sativa*, known for their potential health benefits, including anti-inflammatory and antioxidant properties. These supplements are often used to support immune function, improve digestion, and promote healthy skin and hair. They are primarily targeted at individuals seeking natural remedies for overall wellness and those interested in herbal supplements for enhancing their health routines.
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Anti-frizz spray
12.1K
Volume
+217%
Growth
Hair care product designed to reduce frizz and smooth the hair. It typically contains ingredients that help to seal the hair cuticle, lock in moisture, and protect against humidity, providing a sleek and polished look. Anti-frizz spray is particularly beneficial for individuals with curly, wavy, or frizz-prone hair seeking to maintain a smooth and manageable hairstyle.
regular
Gopure
33.1K
Volume
+216%
Growth
Skincare company that focuses on making science-backed skincare products accessible. The company emphasizes the use of safe, clean, and clinically-proven active ingredients in their formulations, offering products like the GoPure Neck Cream, Dramatically Dewy Serum, and Anti-Wrinkle Moisturizer. Gopure primarily targets individuals seeking effective and safe skincare solutions to enhance their beauty routines.
exploding
Tooth gem
135K
Volume
+216%
Growth
Decorative jewels attached to the surface of teeth using a strong adhesive. Tooth gems can last for over six months and come in various forms, from a single small stone to jewel-encrusted caps covering multiple teeth, offering a unique and personalized aesthetic. They are primarily targeted at individuals seeking to enhance their smile with a touch of sparkle and uniqueness.
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