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Beauty Trends
The hottest beauty topics, brands, products and industry trends.
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5 years
beauty
Glowday
2.4K
Volume
+2400%
Growth
SaaS-enabled marketplace that allows users to find, review, and book aesthetic treatments online with medically qualified and established clinics. Glowday differentiates itself by ensuring that all listed clinics are medically qualified, providing a trustworthy platform for users seeking aesthetic treatments. The platform primarily targets individuals looking for reliable and professional aesthetic services, ensuring safety and quality in their treatment choices.
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Peel off lip stain
27.1K
Volume
+2400%
Growth
Cosmetic product designed to provide long-lasting color to the lips by applying a liquid that dries and is then peeled off, leaving a tint. Peel off lip stains are valued for their durability, waterproof nature, and transfer-proof properties, offering a natural look that lasts throughout the day. This product is particularly popular among individuals seeking low-maintenance, long-wearing lip color options.
exploding
Miracle moo
135K
Volume
+2400%
Growth
Colostrum supplement designed to support gut health, hair growth, beauty, and immune function. Made from grass-fed bovine colostrum, it is available in powder form and marketed for its high Immunoglobulin G (IgG) content, including ImmunoLin for digestive support, hair, skin, and nails. The product is targeted at individuals seeking to enhance their overall health and beauty through natural supplements.
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Ethereal makeup
1.6K
Volume
+2400%
Growth
A whimsical yet minimalist makeup look characterized by a smooth, dewy complexion, rosy cheeks, pops of color, and all-over shimmery highlights. This makeup style aims to create a romantic and dreamy appearance, often using light and natural tones to enhance the wearer's features subtly. Ethereal makeup is popular among individuals seeking a soft, enchanting look for special occasions or everyday wear.
exploding
Tallow cream
8.1K
Volume
+2400%
Growth
A skincare product derived from rendered animal fat, commonly used for its moisturizing and healing properties. Tallow cream is known for its ability to deeply hydrate the skin, reduce signs of aging, and alleviate conditions such as eczema, acne, and sunburn, making it a versatile option for various skin concerns. This product is particularly beneficial for individuals with dry or sensitive skin, as well as those seeking natural remedies for skin and hair care.
exploding
Omnilux
49.5K
Volume
+2400%
Growth
Medical-grade LED light therapy devices designed to treat various skin conditions and improve overall skin health. These devices are distinguished by their clinical efficacy, safety, and widespread use by dermatologists, offering non-invasive treatment options for issues such as acne, wrinkles, and skin rejuvenation. Omnilux products are primarily targeted at individuals seeking professional-grade skincare treatments and dermatologists looking for reliable, effective light therapy solutions.
exploding
Theraface pro
8.1K
Volume
+2400%
Growth
Facial health device designed to offer multiple skincare treatments in one unit. The Theraface Pro provides features such as microcurrent therapy, LED light therapy, and percussive therapy, aiming to enhance skin health and appearance. It is targeted at individuals seeking comprehensive at-home facial treatments and skincare solutions.
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Bronzing drops
60.5K
Volume
+2300%
Growth
Cosmetic products designed to give the skin a sun-kissed color and luminosity, mimicking a natural sun tan. Bronzing drops can be used alone or mixed with makeup to enhance the complexion, providing a customizable glow. They are primarily targeted at individuals seeking a radiant, tanned look without exposure to the sun.
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27.1K
Volume
+2300%
Growth
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exploding
Ai hairstyle
22.2K
Volume
+2200%
Growth
Technology that uses artificial intelligence to generate or simulate different hairstyles virtually. This allows users to try out various looks such as fringes, curls, long, short, pixie, bob, and mullet styles without making any physical changes to their hair. The primary users of AI hairstyle technology are individuals looking to experiment with new hairstyles before committing to a change, as well as hairstylists and salons seeking to offer personalized consultations.
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Wild deodorant
246K
Volume
+2200%
Growth
Natural, eco-friendly, refillable, vegan, and cruelty-free deodorant offering long-lasting protection. It differentiates itself with a variety of scents and colors, and its refillable design reduces waste, making it a sustainable choice. This product is targeted at environmentally conscious consumers seeking effective and ethical personal care solutions.
exploding
clearya
880
Volume
+2000%
Growth
Clearya is a browser extension and mobile app that alerts users to potentially harmful ingredients in personal care and household products as they shop online. By scanning product labels in real time, Clearya flags chemicals associated with health risks, making it easier for consumers to make safer and more informed purchasing decisions. Clearya is primarily intended for health-conscious shoppers who prioritize safety and transparency in product ingredients.
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Boho braids
550K
Volume
+1933%
Growth
A trendy hairstyle characterized by box braids with loose pieces throughout, giving an effortlessly cool appearance. Boho braids, also known as goddess or gypsy braids, are associated with a relaxed, bohemian aesthetic and offer a versatile look that can be styled in various ways. This hairstyle is particularly popular among individuals seeking a carefree, stylish look that embodies a bohemian vibe.
exploding
Coquette aesthetic
110K
Volume
+1900%
Growth
Fashion trend from the 2020s characterized by a mix of sweet, romantic, and playful elements. It emphasizes femininity through the use of clothes with lace, flounces, and other delicate details, often incorporating accessories like fans and ballet flats to create a charming and coquettish style. This aesthetic primarily appeals to individuals who appreciate a whimsical and romantic approach to fashion.
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Medicube
368K
Volume
+1900%
Growth
Skincare company offering a range of products designed to address various skin concerns. It emphasizes scientifically-backed formulations and may focus on ethical and sustainable practices, differentiating itself in a competitive market. The target demographic includes individuals seeking effective skincare solutions backed by scientific research and ethical standards.
exploding
Tower28
201K
Volume
+1900%
Growth
Beauty brand offering high-performance products formulated with non-irritating ingredients, specifically designed for sensitive skin. Tower28 differentiates itself by providing clean, vegan, and cruelty-free products at affordable prices, starting at $12. The brand primarily targets individuals with sensitive skin who seek effective and gentle beauty solutions.
exploding
btartbox
8.1K
Volume
+1875%
Growth
Brand offering a range of nail products, including press-on nails and gel nail tips. BTArtbox differentiates itself with a variety of designs such as French tips, gold leaf designs, and natural-looking gel tips, catering to DIY nail enthusiasts. The brand primarily targets individuals interested in at-home nail care and those seeking convenient, stylish nail solutions.
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Kojic acid face wash
18.1K
Volume
+1840%
Growth
A skincare product formulated with kojic acid, known for its skin-lightening properties. Kojic acid face wash helps reduce visible sun damage, age spots, and scars, providing an anti-aging effect while also offering antimicrobial benefits to manage certain skin conditions. This product is particularly beneficial for individuals looking to improve skin tone and texture, as well as those dealing with hyperpigmentation and blemishes.
exploding
Boho tribal braids
1.6K
Volume
+1800%
Growth
Boho tribal braids are a hairstyle that combines elements of bohemian and tribal aesthetics, featuring a mix of different braid styles and often incorporating accessories like beads and shells. This hairstyle is known for its free-spirited and natural appearance, offering a versatile and unique look that can be styled in various ways. Boho tribal braids primarily appeal to individuals seeking a distinctive and culturally inspired hairstyle that emphasizes creativity and individuality.
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Kojic acid serum
110K
Volume
+1800%
Growth
Skin care product known for its skin-lightening properties, primarily used to reduce visible sun damage, age spots, and scars. Kojic acid serum works by inhibiting the production of melanin, which can result in a more even skin tone and an anti-aging effect. This product is particularly beneficial for individuals looking to address hyperpigmentation and achieve a brighter complexion.
exploding
Centella Sunscreen
90.5K
Volume
+1767%
Growth
Centella Sunscreen products are lightweight, non-greasy sunscreens that contain Centella Asiatica extract, known for its soothing and healing properties. These sunscreens offer high SPF protection and are particularly suitable for individuals with sensitive skin, providing both sun protection and skin benefits. The target demographic includes people looking for effective sun protection with added skin-soothing benefits, especially those with sensitive or easily irritated skin.
exploding
Ceramide moisturizer
49.5K
Volume
+1760%
Growth
Skincare products that contain ceramides, which are lipid molecules essential for maintaining the skin's barrier function and retaining moisture. These moisturizers help restore the skin barrier, improve hydration, and protect against environmental damage, making them particularly beneficial for individuals with dry, sensitive, or aging skin. Ceramide moisturizers are often recommended for people with conditions like eczema and psoriasis.
exploding
Red light mask
60.5K
Volume
+1725%
Growth
A red light mask is a skincare device designed for skin rejuvenation and anti-aging, utilizing red LED light therapy. These masks are typically FDA-cleared and clinically proven to improve skin texture, reduce wrinkles, and promote collagen production, differentiating themselves by their non-invasive nature and ease of use. Red light masks are primarily targeted at individuals seeking effective, at-home skincare treatments to enhance their skin's appearance and health.
exploding
SKIN1004
165K
Volume
+1700%
Growth
Korean skincare brand known for its high-quality products made from plant-based ingredients sourced from Madagascar. The brand's main ingredient is centella asiatica, a soothing and hydrating antioxidant renowned for its wound-healing and skin-protective properties, which differentiates it from competitors. SKIN1004 primarily targets individuals seeking natural and effective skincare solutions to achieve healthier and more radiant skin.
exploding
Body Sculpting Massager
1.9K
Volume
+1700%
Growth
Devices designed to help reduce cellulite and sculpt the body by massaging areas such as the belly, legs, and arms. These massagers often feature multiple washable pads and can be electric, aiming to improve skin appearance and tone by enhancing blood circulation and breaking down fat deposits. They are primarily targeted at individuals looking to improve their body contour and reduce the appearance of cellulite.
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Mandelic acid face wash
8.1K
Volume
+1700%
Growth
A skincare product that contains mandelic acid, a type of gentle alpha hydroxy acid (AHA). It is known for its benefits in reducing acne, fine lines, and wrinkles, and improving the appearance of uneven skin by accelerating skin renewal. This face wash is particularly beneficial for individuals with sensitive skin or those looking to address signs of aging and skin discoloration.
exploding
Brow glue
4.4K
Volume
+1700%
Growth
Eyebrow gel designed to provide a strong hold for styling and setting eyebrows, often resulting in a laminated look. Brow glue products are typically clear and cruelty-free, with popular brands including NYX Professional Makeup and Ardell. This product is primarily targeted at individuals seeking to achieve well-groomed, long-lasting eyebrow styles.
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OneSkin
33.1K
Volume
+1700%
Growth
Longevity-focused company developing products aimed at extending skin and body health by targeting the aging process. OneSkin differentiates itself by utilizing principles of aging and longevity science to create products designed to improve skin health and potentially slow down aging. The target demographic includes individuals interested in anti-aging solutions and maintaining long-term skin health.
exploding
Junoco
2.4K
Volume
+1700%
Growth
California-based company that focuses on minimal and sustainable skincare. JUNO & Co. offers a range of skincare products that celebrate real skin, differentiating itself with eco-friendly packaging and clean ingredients. The brand primarily targets environmentally conscious consumers and skincare enthusiasts seeking effective and sustainable beauty solutions.
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Pimple patches
673K
Volume
+1680%
Growth
Adhesive stickers designed to be applied directly to pimples to reduce breakouts by covering the pimple and absorbing excess fluid. These patches often contain active ingredients like hydrocolloid, which helps to draw out impurities and promote faster healing, differentiating them from other acne treatments. Pimple patches are particularly beneficial for individuals with occasional breakouts who seek a convenient and discreet solution to manage acne overnight.
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