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Health Trends
The trends shaping the future of health and healthcare.
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5 years
health
Silicone scar sheets
60.5K
Volume
+400%
Growth
Soft, flexible, self-adhesive dressings designed to be applied over scars to improve their appearance. These sheets contain silicone, which helps to enhance the color, height, and texture of scars by hydrating the scar tissue, thereby reducing redness, itching, and discomfort. Silicone scar sheets are commonly used by individuals looking to manage and reduce the visibility of scars from surgery, injury, burns, and acne.
exploding
Electrolyte powder
201K
Volume
+400%
Growth
Electrolyte powders are supplements designed to replenish essential minerals lost through sweat, illness, or other activities. They typically contain a mix of sodium, potassium, magnesium, and calcium, which help maintain fluid balance, muscle function, and overall hydration in the body. These powders are often used by athletes, individuals who are ill, or anyone needing to rehydrate quickly.
exploding
Travel pillow
90.5K
Volume
+400%
Growth
Designed to provide support and comfort to the neck and head during travel, especially on long flights, car rides, or train journeys. They come in various shapes and materials, such as U-shaped, inflatable, memory foam, and microbead-filled, helping to prevent neck strain and improve sleep quality while traveling. Travel pillows are particularly beneficial for frequent travelers seeking enhanced comfort and rest during their journeys.
exploding
Wide toe shoes
14.8K
Volume
+400%
Growth
Footwear designed with a wide toe box to allow the toes to spread out naturally. This design provides better balance and stability, making them suitable for individuals who need more room in the toe area for comfort and proper foot alignment. Wide toe shoes are particularly beneficial for people with foot conditions such as bunions, hammertoes, or general discomfort from narrow shoes.
exploding
Psilocybin chocolate
8.1K
Volume
+400%
Growth
Chocolate bars infused with the psychedelic compound psilocybin, often used for microdosing. These products have recently come under scrutiny due to severe illnesses linked to their consumption, particularly from brands like Diamond Shruumz, prompting an FDA investigation. Psilocybin chocolate is typically targeted at individuals seeking the psychoactive effects of psilocybin in a more palatable form, though it poses significant health risks.
exploding
Iv hydration
40.5K
Volume
+400%
Growth
A medical procedure that involves the administration of fluids directly into a vein to prevent or treat dehydration. IV hydration is commonly used for individuals who are sick, injured, dehydrated from exercise or heat, or undergoing surgery, providing rapid rehydration and essential nutrients. This procedure is particularly beneficial for patients requiring immediate fluid replacement and those unable to consume fluids orally.
exploding
Vetology
1.6K
Volume
+400%
Growth
Vetology is a company that provides artificial intelligence (AI) and teleradiology services tailored for veterinary practices. Their platform offers automated AI radiology reports, teleradiology services delivered by board-certified specialists, and an AI-assisted preliminary report writing tool, aiming to streamline workflows and support quicker, more informed diagnostic decisions. Vetology primarily serves veterinary clinics and radiologists seeking efficient diagnostic imaging solutions to enhance patient care
exploding
Miracle moo
135K
Volume
+400%
Growth
Colostrum supplement designed to support gut health, hair growth, beauty, and immune function. Made from grass-fed bovine colostrum, it is available in powder form and marketed for its high Immunoglobulin G (IgG) content, including ImmunoLin for digestive support, hair, skin, and nails. The product is targeted at individuals seeking to enhance their overall health and beauty through natural supplements.
peaked
Maev
9.9K
Volume
+400%
Growth
A nutrition company that specializes in creating meticulously researched and thoughtfully designed wellness products for dogs. The company offers daily vitamins and raw food, all of which are human-grade, complete and balanced, and formulated by veterinary nutritionists, differentiating itself with USDA-certified raw beef or chicken products that are flash-frozen to maintain quality. Maev primarily targets dog owners who are seeking high-quality, scientifically formulated nutrition for their pets.
exploding
Waver vibration plate
2.4K
Volume
+400%
Growth
A Waver vibration plate is a fitness device that uses whole-body vibration technology to enhance workouts by stimulating muscle contractions. It features a platform that vibrates at various intensities and frequencies, helping to improve muscle strength, flexibility, and circulation. This equipment is ideal for individuals looking to maximize their exercise routines, improve fitness levels, and achieve better overall body conditioning.
exploding
Live Conscious
12.1K
Volume
+400%
Growth
Company that provides dietary supplements aimed at supporting various health conditions. Live Conscious offers a range of products including Collagen Peptides for hair, nail, and joint support, Omegawell for heart health, Pro-45 Probiotic, Breathwell for immune and lung support, and Optiwell for eye health, differentiating itself with a focus on natural ingredients and holistic wellness. The target demographic includes individuals seeking natural and effective supplements to enhance their overall health and well-being.
regular
Infinity pillow
40.5K
Volume
+400%
Growth
Designed for travel comfort, this pillow offers versatile support by allowing users to twist and shape it to their needs. Its construction from soft, breathable materials sets it apart, providing neck, back, and lumbar support in various settings like airplanes or at home. The Infinity Pillow is particularly favored by frequent travelers seeking adaptable and comfortable rest solutions.
peaked
Tirtyl
590
Volume
+400%
Growth
A company that developed a zero-waste liquid hand soap aimed at reducing single-use plastic waste. The hand wash is non-toxic, moisturizing, and cruelty-free, designed to be environmentally friendly and cost-effective by allowing consumers to buy a bottle once and refill it indefinitely. This product is targeted at environmentally conscious consumers looking for sustainable and ethical personal care products.
peaked
Trip cbd
3.6K
Volume
+400%
Growth
UK-based brand offering a range of CBD-infused products, including oils and drinks, aimed at reducing stress and enhancing productivity. Trip CBD differentiates itself by focusing on next-generation products with authentic functionality, making it the UK's leading brand for CBD oils and drinks. The target demographic includes millennials and individuals seeking natural solutions to manage everyday stress.
exploding
wellbe
14.8K
Volume
+400%
Growth
Healthcare technology company that enhances patient-provider interactions through its digital platform, ConnectedCare™. Wellbe's platform offers personalized care automation, streamlining communication and care coordination to improve patient outcomes and operational efficiency. The primary beneficiaries of Wellbe's services are healthcare providers and patients seeking more efficient and personalized care management solutions.
exploding
Elm & Rye
1.3K
Volume
+400%
Growth
Company that produces premium essential supplements aimed at improving overall health and well-being. Elm & Rye differentiates itself by focusing on high-quality ingredients and rigorous testing to ensure the efficacy and safety of their products. The target demographic includes health-conscious individuals seeking reliable and effective dietary supplements to enhance their daily nutrition and wellness routines.
peaked
Glucotrust
3.6K
Volume
+400%
Growth
Dietary supplement aimed at regulating blood sugar levels and enhancing overall body functioning. It contains natural ingredients like cinnamon bark extract, biotin, and chromium, which help stabilize glucose levels, support metabolic function, and promote better sleep. This supplement is primarily targeted at individuals looking to manage their blood sugar levels and improve their overall health, particularly those with prediabetes or diabetes.
peaked
Tower 28 Beauty
3.6K
Volume
+395%
Growth
A beauty brand that offers a variety of skincare and makeup products, including the Tower 28 Essentials Set, SOS Daily Rescue Facial Spray, and SOS Intensive Rescue Serum. Tower 28 Beauty differentiates itself with high customer ratings, a 30-day return policy, and occasional discounts, emphasizing clean and effective formulations. The brand primarily targets individuals seeking high-quality, reliable skincare and makeup solutions with a focus on sensitive skin.
exploding
Sleep bonnet
12.1K
Volume
+394%
Growth
A type of headwear typically made from materials like silk or satin, designed to be worn while sleeping. It helps protect hair from friction and breakage, retains moisture, and preserves hairstyles, making it particularly beneficial for individuals with curly, natural, or textured hair. Sleep bonnets are popular among those looking to maintain hair health and style overnight.
exploding
Recovery slide
14.8K
Volume
+394%
Growth
Footwear designed to aid in recovery after intense physical activities, providing comfort and support to help with muscle recovery. These slides are typically made with cushioned materials that offer arch support and reduce stress on the feet, distinguishing them from regular sandals. They are primarily targeted at athletes and individuals who engage in strenuous physical activities, seeking to enhance post-exercise recovery and comfort.
exploding
Recovery shoes
9.9K
Volume
+392%
Growth
Specialized footwear designed to aid in recovery after physical activities. These shoes feature cushioned soles, wide toe boxes, and rocker-shaped soles to reduce pain, enhance circulation, and decrease inflammation, providing significant comfort and support. Recovery shoes are particularly beneficial for athletes, fitness enthusiasts, and individuals recovering from foot or leg injuries.
exploding
Recess drink
33.1K
Volume
+392%
Growth
Recess is a brand that offers mood-boosting beverages, primarily in the form of sparkling water and powders. These products are designed to promote relaxation and mental clarity through ingredients like magnesium L-threonate, L-theanine, and adaptogens such as passion flower, which are known for their calming and stress-relieving properties. Recess drinks are targeted at individuals seeking a healthier alternative to traditional soft drinks, particularly those looking to enhance their mental well-being and reduce stress.
exploding
Mcaffeine
165K
Volume
+391%
Growth
Online retailer specializing in personal care products such as shampoo, face-wash, and shower-gels. Founded in 2016 and based in Mumbai, India, the company differentiates itself by incorporating caffeine into its product formulations, which is believed to have various skin and hair benefits. The target demographic includes individuals seeking innovative and effective personal care solutions, particularly those interested in the potential benefits of caffeine-infused products.
regular
Microplastics
165K
Volume
+389%
Growth
Tiny plastic particles less than 5 millimeters in diameter that originate from various sources, including the breakdown of larger plastic debris, microbeads in personal care products, and synthetic fibers from clothing. Microplastics are a significant environmental concern due to their potential to be ingested by marine life and enter the food chain, impacting human health and ecosystems. They primarily affect marine environments and organisms, but also pose risks to human health through the consumption of contaminated seafood.
exploding
Niacinamide for hair
2.4K
Volume
+384%
Growth
Niacinamide, also known as Vitamin B3, is a beneficial ingredient for hair health. It enhances blood circulation in the scalp, provides essential nutrients to hair follicles, and promotes faster and thicker hair growth, making it a valuable addition to hair care products. This ingredient is particularly beneficial for individuals seeking to improve hair growth and overall hair health.
exploding
Canna river
10
Volume
+383%
Growth
A company that offers a wide range of CBD products, including CBD oil, hemp flower, and weed pens. Canna River focuses on providing high-quality and affordable CBD products, differentiating itself through its commitment to quality and cost-effectiveness. The target demographic includes individuals seeking natural wellness solutions and those interested in the therapeutic benefits of CBD.
exploding
Cottage cheese toast
14.8K
Volume
+383%
Growth
This dish features toasted bread topped with cottage cheese, offering a base that can be customized with a variety of toppings for both sweet and savory options. The versatility of cottage cheese toast allows for the addition of ingredients like fresh fruits, honey, or savory elements, making it a flexible meal choice. It is particularly appealing to individuals seeking a quick, nutritious, and customizable meal option.
exploding
Cryofacial
14.8K
Volume
+383%
Growth
Non-invasive cosmetic treatment that uses bursts of pressurized, hyper-cooled air to rapidly lower the surface temperature of the skin on the face and neck. This process causes the skin to tighten instantly, which can help reduce the appearance of wrinkles and fine lines, differentiating it from other facial treatments by its immediate effects and lack of downtime. Cryofacials are primarily targeted at individuals seeking quick, non-surgical methods to improve skin appearance and reduce signs of aging.
peaked
Femtech
12.1K
Volume
+383%
Growth
Category of software, diagnostics, products, and services that use technology to focus on women's health. This sector includes applications such as reproductive health, pregnancy and nursing care, pelvic and uterine healthcare, and general wellness, offering solutions like menstrual tracking, fertility monitoring, and prenatal care. Femtech primarily targets women seeking specialized healthcare solutions and has gained significant traction due to its potential to address unique health needs.
peaked
Eight Sleep
135K
Volume
+382%
Growth
American company that develops products aimed at enhancing sleep fitness through advanced technology. It offers personalized cooling, heating, and elevation features for beds, setting it apart from traditional sleep products by focusing on individualized comfort and sleep optimization. The primary target demographic includes individuals seeking to improve their sleep quality through innovative and customizable solutions.
exploding
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