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Fitness Trends
The biggest trends in personal fitness and the fitness industry.
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5 years
fitness
Healthy energy drink
74K
Volume
+159%
Growth
A beverage formulated to provide an energy boost using natural and organic ingredients. Healthy energy drinks often include components like natural caffeine, ginkgo biloba, ginseng, green coffee bean extract, and green tea, which are chosen for their potential health benefits and to offer a more natural source of energy compared to traditional energy drinks. These drinks are primarily targeted at health-conscious individuals seeking a more natural and potentially beneficial alternative to conventional energy drinks.
exploding
Perimenopause
550K
Volume
+156%
Growth
The transitional period before menopause, during which a woman's body undergoes various changes as it approaches the end of reproductive years. This phase can last several years and is characterized by fluctuations in hormone levels, particularly estrogen and progesterone, leading to symptoms such as irregular menstrual cycles, hot flashes, and mood swings. Perimenopause typically begins in a woman's 40s but can start as early as the mid-30s, affecting women who are approaching menopause.
exploding
Sarcopenia
450K
Volume
+153%
Growth
Condition characterized by the loss of skeletal muscle mass and strength that occurs with aging. It can lead to physical disability, poor quality of life, and increased mortality, with factors such as physical inactivity, inadequate nutrition, and hormonal changes influencing its progression. Sarcopenia primarily affects older adults, necessitating management strategies like resistance training and proper nutrition to mitigate its impact.
exploding
SBD belt
27.1K
Volume
+153%
Growth
A heavy-duty powerlifting belt designed to provide lower back support for heavy lifting. Made from black oiled leather, it is known for its durability and high-quality construction, offering stability and support during heavy lifts such as deadlifts and squats. This belt is particularly popular among serious powerlifters and weightlifters seeking enhanced performance and safety.
peaked
recomp
14.8K
Volume
+153%
Growth
Recomp, short for body recomposition, is the process of simultaneously losing fat mass while gaining muscle mass. This approach leverages the independent regulation of fat and muscle mass to achieve a leaner and more muscular physique, often through a combination of strength training, proper nutrition, and adequate rest. Recomp is particularly beneficial for individuals looking to improve their body composition without significant changes in overall body weight, such as fitness enthusiasts and athletes.
regular
Hmb supplement
40.5K
Volume
+153%
Growth
Dietary supplement derived from the amino acid leucine, aimed at supporting muscle health, growth, and performance. HMB is available in two forms, HMB-FA and HMB-Ca, and can be administered orally or via a nasogastric route, distinguishing itself by its potential to reduce muscle breakdown and enhance muscle mass. This supplement is primarily targeted at athletes, bodybuilders, and individuals seeking to improve muscle recovery and performance.
peaked
Iv hydration
49.5K
Volume
+152%
Growth
A medical procedure that involves the administration of fluids directly into a vein to prevent or treat dehydration. IV hydration is commonly used for individuals who are sick, injured, dehydrated from exercise or heat, or undergoing surgery, providing rapid rehydration and essential nutrients. This procedure is particularly beneficial for patients requiring immediate fluid replacement and those unable to consume fluids orally.
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Finger sleeves
74K
Volume
+150%
Growth
Versatile accessories used in various contexts to enhance performance and provide protection. In gaming, they improve touch sensitivity and reduce friction, while in sports, they offer support and help prevent injuries. In medical settings, they protect wounds, support healing, and relieve pain from various conditions, benefiting gamers, athletes, and patients alike.
regular
Gut health
201K
Volume
+147%
Growth
The balance of microorganisms in the digestive tract, known as gut health, is essential for overall well-being. A healthy gut microbiome aids in digestion, nutrient absorption, and immune system maintenance, and can be supported by a diet rich in fiber, fruits, vegetables, and fermented foods. Individuals seeking to improve their physical and mental health, as well as those experiencing digestive issues, benefit from maintaining good gut health.
exploding
Bone Conduction Headphones
165K
Volume
+144%
Growth
Bone conduction headphones are audio devices that transmit sound waves through the bones in the skull rather than through the eardrums. This technology allows users to hear audio while keeping their ears open to ambient sounds, making it ideal for activities where situational awareness is important, such as running or cycling. These headphones are particularly beneficial for individuals with certain types of hearing loss or those who prefer to maintain awareness of their surroundings while listening to audio.
exploding
Lifting straps
110K
Volume
+144%
Growth
Tools used to assist in heavier lifts such as deadlifts, Olympic lifts, chins, pull-ups, and barbell rows by securing the lifter's grip on the bar. They allow lifters to lift heavier weights without grip strength being the limiting factor, thus enhancing overall lifting performance. Advanced lifters who aim to maximize their lifting potential benefit the most from using lifting straps.
exploding
Ice barrel
18.1K
Volume
+140%
Growth
A product designed for cold therapy and ice baths, available in different models such as the Ice Barrel 300, 400, and 500. These barrels offer features like full insulation, portability, and ease of entry and exit, and are made in the USA from recycled materials with a lifetime warranty. They are targeted at individuals looking to improve sports recovery, performance, and mindfulness.
regular
Somatic healing
9.9K
Volume
+136%
Growth
Therapeutic approach focusing on the connection between the mind and body, aiming to help individuals process and release physical and emotional tension stored in the body. It often involves techniques such as body awareness, movement, touch, and breathing exercises to facilitate healing and improve overall well-being. Somatic healing is beneficial for individuals seeking to address trauma, stress, and chronic pain through holistic and integrative methods.
exploding
Eleat
2.4K
Volume
+136%
Growth
The Early Life Exposure Assessment Tool (ELEAT) is a self-administered questionnaire designed for parents to report their child's early life environmental exposures. It consists of approximately 260 questions organized into 10 different modules, with some questions being skipped based on responses to gateway questions, aiming to assess the role of environmental exposures during early life windows of susceptibility. ELEAT is primarily targeted at parents, particularly mothers, to help researchers understand the impact of environmental factors on conditions such as autism.
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Beet supplement
14.8K
Volume
+135%
Growth
Dietary products made from beetroot powder, known for their potential health benefits. These supplements are believed to reduce inflammation, lower blood pressure, and improve gut health, and can be easily incorporated into various foods like sauces, smoothies, and doughs. Beet supplements are primarily targeted at health-conscious individuals looking to enhance their overall well-being through natural means.
exploding
Perimenopause app
480
Volume
+135%
Growth
A mobile application designed to support individuals experiencing perimenopause and menopause by offering features such as symptom tracking, community support, and evidence-based information. Founded by Dr. Louise Newson, a GP and menopause specialist, the app aims to provide comprehensive resources and tools to manage menopause symptoms and hormone deficiency effectively. The primary target demographic for this app includes women undergoing perimenopause and menopause, seeking reliable information and support to navigate this life stage.
regular
Every Mother
80
Volume
+134%
Growth
Community and knowledge circle dedicated to achieving health and fitness for motherhood. The program is clinically proven to resolve diastasis recti and includes OB-endorsed Early Postpartum and Surgical Recovery paths that are safe to begin as early as 24 hours after birth, incorporating proven core and pelvic floor therapeutic exercises as well as full-body workouts. Every Mother primarily benefits mothers seeking a holistic approach to rebuilding strength and fitness postpartum.
regular
Hydration vest
22.2K
Volume
+133%
Growth
Specialized backpacks designed to carry water and essentials for activities like running, hiking, and cycling. These vests often feature hydration bladders or bottles, multiple storage pockets, and adjustable straps for comfort, differentiating them from regular backpacks by their focus on hydration and ease of access. Hydration vests are particularly useful for athletes and outdoor enthusiasts who require convenient hydration and storage solutions during their activities.
exploding
multimineral
5.4K
Volume
+133%
Growth
Dietary supplements that contain a combination of essential minerals necessary for various bodily functions. These supplements are available in different forms and are often combined with vitamins in multivitamin/mineral supplements, providing a comprehensive nutrient profile to support overall health. Multimineral supplements are primarily targeted at individuals looking to fill nutritional gaps in their diet, including those with specific health conditions or dietary restrictions.
regular
Plant-based Protein
74K
Volume
+128%
Growth
Protein derived from plant sources, such as legumes, nuts, seeds, whole grains, and certain vegetables. These proteins are often considered healthier alternatives to animal proteins due to their lower saturated fat and cholesterol content, as well as their additional nutrients like fiber, vitamins, and minerals. Plant-based proteins are popular among vegetarians, vegans, and individuals looking to reduce meat consumption for health, environmental, or ethical reasons.
regular
Vitals
550K
Volume
+124%
Growth
Software tool that enables tracking of customers from prospect to resident in a single integrated web-based solution. Vitals offers functionalities for lead management and census tracking, providing a streamlined process for managing customer data and interactions. This tool is particularly beneficial for businesses and organizations that require efficient customer tracking and management solutions.
regular
Key nutrients
3.6K
Volume
+122%
Growth
Key Nutrients is a health and wellness brand specializing in hydration and recovery supplements. Their product line includes sugar-free electrolyte powders, hydration pills, and collagen peptides infused with electrolytes, all designed to support optimal hydration, fluid balance, and overall well-being. Key Nutrients caters to athletes, fitness enthusiasts, and individuals seeking effective hydration solutions to enhance performance and recovery.
exploding
StretchLab
135K
Volume
+121%
Growth
Wellness franchise offering personalized one-on-one assisted stretching sessions with expert Flexologists. StretchLab differentiates itself by providing customized stretching routines aimed at improving flexibility, reducing muscle tension, and enhancing overall well-being. The services are primarily targeted at individuals seeking to improve their physical health, including athletes, fitness enthusiasts, and those with sedentary lifestyles.
exploding
cotopaxi
368K
Volume
+120%
Growth
Cotopaxi is an outdoor gear and apparel company known for its commitment to sustainability and social impact. The company produces high-quality, durable products designed for adventure and outdoor activities, using recycled and responsibly sourced materials. Cotopaxi primarily targets environmentally conscious consumers and outdoor enthusiasts who value ethical practices and sustainable products.
regular
Foot Massage Mat
2.9K
Volume
+117%
Growth
Foot massage mats are therapeutic tools designed to alleviate chronic neck, back, and foot pain by applying pressure to specific points on the feet, mimicking the effects of acupressure and reflexology. These mats help reduce foot pain and provide overall relaxation and stress relief, making them a valuable addition to wellness routines. They are particularly beneficial for individuals suffering from chronic pain, stress, or those seeking a non-invasive method to enhance their overall well-being.
regular
Body neutrality
5.4K
Volume
+114%
Growth
Body neutrality is a movement that encourages individuals to accept their bodies without necessarily loving or hating them. It emphasizes the functionality and capabilities of the body rather than its appearance, promoting a more neutral and less judgmental relationship with one's physical self. This approach is particularly beneficial for those who find the body positivity movement challenging, as it offers a more sustainable and less emotionally charged perspective on body image.
regular
Foldable yoga mat
8.1K
Volume
+113%
Growth
Designed for portability, these mats are lightweight and compact, allowing for easy transportation and storage. They can be folded into a small size, making them convenient for fitting into luggage, backpacks, or handbags, which differentiates them from traditional yoga mats. Foldable yoga mats are ideal for individuals who travel frequently or have limited storage space, providing a practical solution for maintaining a yoga practice on the go.
exploding
Electrolytes water
74K
Volume
+112%
Growth
Electrolytes water is a type of beverage that contains essential minerals like sodium, potassium, calcium, and magnesium, which help maintain fluid balance and muscle function in the body. It is particularly beneficial for replenishing electrolytes lost through sweat during physical activities or heat exposure, thereby aiding in overall hydration and recovery. This type of water is primarily targeted at athletes, fitness enthusiasts, and individuals exposed to high temperatures who need to maintain optimal hydration levels.
regular
Mushroom protein powder
1K
Volume
+111%
Growth
Protein supplement that incorporates functional mushrooms and sometimes prebiotic yeast, known for promoting immune function and providing a calming effect. It is often easier to digest compared to other vegan protein options and serves as a good alternative for those seeking a pea-free protein blend. This product is particularly beneficial for individuals looking for a plant-based protein source with added health benefits.
exploding
Splits59
18.1K
Volume
+111%
Growth
Women's activewear brand inspired by the beauty of sport and the power of intelligent design. The brand focuses on creating innovative garments that combine technically advanced fabrics with sleek silhouettes and a directional attitude, differentiating itself through high-performance design. Splits59 primarily targets women who seek stylish, functional, and high-quality activewear for their fitness and lifestyle needs.
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