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Fitness Trends
The biggest trends in personal fitness and the fitness industry.
FILTER BY:
5 years
fitness
Whoop
1M
Volume
+207%
Growth
Wearable health and fitness tracker that provides continuous monitoring of various health metrics, including heart rate, sleep, calories, stress levels, exercise duration, and blood oxygen saturation. The latest model, Whoop 4.0, is compatible with Android and iOS devices and typically comes with a subscription service for extended use, differentiating itself with its comprehensive data analytics and personalized insights. Whoop is primarily targeted at athletes, fitness enthusiasts, and individuals seeking detailed health and performance tracking.
exploding
Pemf therapy
27.1K
Volume
+207%
Growth
Therapeutic technique that uses electromagnetic fields to improve health and wellness. It is particularly effective in treating conditions like knee osteoarthritis by reducing pain and improving function, and is non-invasive, making it a popular complementary treatment. PEMF therapy is beneficial for individuals seeking pain relief and functional improvement, especially those with chronic conditions.
exploding
Physiotherapy Machine
18.1K
Volume
+207%
Growth
Devices that utilize various technologies such as electrical stimulation, ultrasound, and mechanical therapy to target specific areas of the body. These machines are designed to improve circulation, reduce pain, and promote tissue healing, aiding in the rehabilitation process for patients with various physical ailments. Physiotherapy machines are primarily used by healthcare professionals to assist patients in recovering from injuries, surgeries, and chronic conditions.
regular
healthi
9.9K
Volume
+204%
Growth
Mobile application designed to assist users in achieving health and wellness goals, with a particular focus on weight loss and food tracking. Healthi offers six personalized plans, user-friendly tracking features, and a supportive community to help users stay motivated and reach their objectives. The app is primarily targeted at individuals seeking to manage their weight and improve their overall health through structured and personalized plans.
regular
Tongkat ali
450K
Volume
+200%
Growth
Traditional herbal remedy derived from the roots of the Eurycoma longifolia tree, native to Southeast Asia. It is commonly used for its potential benefits in enhancing male fertility, boosting testosterone levels, improving libido, and increasing energy levels. This herbal supplement is primarily targeted at individuals seeking natural ways to improve their reproductive health and overall well-being.
peaked
tdee
246K
Volume
+194%
Growth
Total Daily Energy Expenditure (TDEE) is a measure of the total number of calories a person burns in a day, encompassing both their Basal Metabolic Rate (BMR) and physical activity level. It is used to determine daily caloric needs for maintaining, losing, or gaining weight by multiplying the BMR by an activity factor based on the individual's level of physical activity. TDEE is particularly useful for individuals looking to manage their weight through diet and exercise planning.
exploding
Ebike bag
1.3K
Volume
+194%
Growth
Specialized bags designed for use with electric bikes, often featuring waterproof materials, durability, and additional functionalities like reflectors, rain covers, and shoulder straps. These bags provide value by allowing users to carry items securely on their bikes or store and transport folding models efficiently. Ebike bags are particularly beneficial for electric bike owners who need reliable and convenient storage solutions for their commuting or recreational needs.
exploding
bodyprox
1.9K
Volume
+193%
Growth
Brand offering affordable supportive braces and straps for joints, including knee straps, ankle support braces, and knee braces with stabilizers and gel pads. These products are designed to provide pain relief and support during physical activities, differentiating themselves through affordability and functionality. Bodyprox primarily targets individuals seeking joint support and pain relief during sports or daily activities.
exploding
Facial EMS
2.4K
Volume
+193%
Growth
Technology used in beauty and skincare treatments involving electrical impulses to stimulate facial muscles. This method helps in toning and firming the skin, reducing wrinkles, and improving overall facial appearance, differentiating itself by enhancing muscle activity for a more youthful look. Facial EMS is primarily targeted at individuals seeking non-invasive methods to improve skin elasticity and reduce signs of aging.
exploding
Intimate rose
12.1K
Volume
+189%
Growth
Company specializing in pelvic health products, including vaginal dilator sets, individual silicone dilators, and temperature therapy pelvic wands. Their offerings are FDA-cleared, BPA-free, and have garnered positive customer reviews, distinguishing them in the market for quality and safety. The primary target demographic includes individuals seeking solutions for pelvic health issues, such as those recovering from surgery or experiencing pelvic pain.
exploding
Grip Strengthener
60.5K
Volume
+188%
Growth
A handheld device designed to improve grip strength, dexterity, and the muscles in the wrist, palm, and fingers. It is commonly utilized in exercises related to lifting, pulling, bodybuilding, and powerlifting, offering a targeted approach to enhancing hand and forearm strength. This device is particularly beneficial for athletes, bodybuilders, and individuals seeking to improve their overall hand and forearm strength for various physical activities and sports.
regular
Pelvic health clinic
480
Volume
+188%
Growth
A specialized medical facility that focuses on diagnosing, treating, and managing conditions related to the pelvic region. These clinics often provide services for both men and women, addressing issues such as pelvic pain, incontinence, pelvic organ prolapse, and sexual dysfunction, and typically offer a multidisciplinary approach involving specialists such as gynecologists, urologists, physical therapists, and pain management experts. The target demographic includes individuals experiencing pelvic health issues seeking comprehensive care to improve their quality of life.
exploding
Rucking
90.5K
Volume
+187%
Growth
Form of exercise that involves walking a set distance while carrying a weight in a backpack. Originating from military training, rucking is derived from the term 'ruck sack,' which refers to a durable backpack used for carrying equipment, and it provides a full-body workout that enhances cardiovascular endurance and strength. Rucking is particularly beneficial for individuals seeking a low-impact, high-intensity workout, including fitness enthusiasts and those training for military or endurance events.
exploding
SBD belt
33.1K
Volume
+185%
Growth
A heavy-duty powerlifting belt designed to provide lower back support for heavy lifting. Made from black oiled leather, it is known for its durability and high-quality construction, offering stability and support during heavy lifts such as deadlifts and squats. This belt is particularly popular among serious powerlifters and weightlifters seeking enhanced performance and safety.
peaked
Athletic tape
40.5K
Volume
+181%
Growth
Adhesive tape designed to support and stabilize muscles and joints during physical activity, helping to prevent injuries and enhance performance. It is available in various forms, such as rigid, elastic, and kinesiology tape, and is typically made from materials like cotton and synthetic fibers, offering different levels of flexibility and support. Athletic tape is commonly used by athletes, trainers, and physical therapists to provide targeted support and improve athletic performance.
regular
Healthy energy drink
74K
Volume
+178%
Growth
A beverage formulated to provide an energy boost using natural and organic ingredients. Healthy energy drinks often include components like natural caffeine, ginkgo biloba, ginseng, green coffee bean extract, and green tea, which are chosen for their potential health benefits and to offer a more natural source of energy compared to traditional energy drinks. These drinks are primarily targeted at health-conscious individuals seeking a more natural and potentially beneficial alternative to conventional energy drinks.
exploding
Electrolytes water
74K
Volume
+178%
Growth
Electrolytes water is a type of beverage that contains essential minerals like sodium, potassium, calcium, and magnesium, which help maintain fluid balance and muscle function in the body. It is particularly beneficial for replenishing electrolytes lost through sweat during physical activities or heat exposure, thereby aiding in overall hydration and recovery. This type of water is primarily targeted at athletes, fitness enthusiasts, and individuals exposed to high temperatures who need to maintain optimal hydration levels.
exploding
Heart Rate Social
10
Volume
+176%
Growth
Heart Rate Social is a platform designed to help active individuals find healthy relationships. It differentiates itself by encouraging users to tag their posts with #heartratesocial, fostering a community centered around fitness and well-being. The platform primarily targets fitness enthusiasts and health-conscious individuals seeking like-minded partners.
exploding
Alpha GPC
110K
Volume
+175%
Growth
Alpha GPC (Alpha Glycerylphosphorylcholine) is a natural compound often used as a dietary supplement for its potential cognitive and physical performance benefits. It acts as a precursor to acetylcholine, a neurotransmitter crucial for memory and learning, and is also believed to support physical endurance by enhancing growth hormone production. Alpha GPC primarily appeals to individuals seeking nootropic supplements for improved brain function or athletes looking for performance enhancement and recovery benefits.
exploding
XXL Nutrition
110K
Volume
+172%
Growth
Europe's leading webshop for high-quality sport and nutrition supplements, including products like whey protein, creatine, amino acids, and pre-workout formulas. Known for being Europe's fastest-growing supplements store, it offers competitive internet prices while maintaining the same level of service as a conventional store, emphasizing secure payment, good service, and efficient delivery and return of goods. XXL Nutrition primarily targets athletes, fitness enthusiasts, and individuals seeking reliable and affordable nutritional supplements.
exploding
Quinear
1K
Volume
+170%
Growth
Brand offering air compression recovery systems designed for foot and leg recovery. These products improve circulation, provide massage therapy, and aid in pain relief, particularly benefiting athletes. Quinear's target demographic includes athletes and individuals seeking enhanced recovery and pain relief solutions.
peaked
Coros
246K
Volume
+169%
Growth
A company specializing in performance sports wearables, COROS Wearables Inc. focuses on developing technology to help athletes train and perform at their best. Founded in 2014 and headquartered in Shenzhen, Guangdong, China, the company offers advanced sports watches and other wearable devices designed to evaluate fitness, fatigue, and performance, particularly for outdoor and mountain sports. COROS primarily targets athletes and outdoor enthusiasts seeking high-performance, reliable wearables to enhance their training and performance metrics.
exploding
Electrolyte Drops
2.4K
Volume
+169%
Growth
Supplemental liquid products designed to replenish fluids and essential minerals such as sodium and potassium lost due to dehydration. Electrolyte drops help maintain normal body functions by preventing or treating dehydration caused by conditions like diarrhea and vomiting. These products are particularly beneficial for individuals experiencing dehydration, athletes, and those with high physical activity levels.
regular
Hydration vest
22.2K
Volume
+166%
Growth
Specialized backpacks designed to carry water and essentials for activities like running, hiking, and cycling. These vests often feature hydration bladders or bottles, multiple storage pockets, and adjustable straps for comfort, differentiating them from regular backpacks by their focus on hydration and ease of access. Hydration vests are particularly useful for athletes and outdoor enthusiasts who require convenient hydration and storage solutions during their activities.
exploding
Body neutrality
5.4K
Volume
+164%
Growth
Body neutrality is a movement that encourages individuals to accept their bodies without necessarily loving or hating them. It emphasizes the functionality and capabilities of the body rather than its appearance, promoting a more neutral and less judgmental relationship with one's physical self. This approach is particularly beneficial for those who find the body positivity movement challenging, as it offers a more sustainable and less emotionally charged perspective on body image.
regular
Lever lifting belt
8.1K
Volume
+162%
Growth
A weightlifting accessory designed to provide support and stability during heavy lifting exercises. It features a lever mechanism for quick and easy adjustments, ensuring a secure fit, and is typically made from high-quality materials like leather, available in various thicknesses for different levels of support. Lever lifting belts are popular among powerlifters and serious weightlifters aiming to enhance performance and reduce the risk of injury.
regular
cotopaxi
368K
Volume
+160%
Growth
Cotopaxi is an outdoor gear and apparel company known for its commitment to sustainability and social impact. The company produces high-quality, durable products designed for adventure and outdoor activities, using recycled and responsibly sourced materials. Cotopaxi primarily targets environmentally conscious consumers and outdoor enthusiasts who value ethical practices and sustainable products.
regular
Ryse
90.5K
Volume
+160%
Growth
RYSE Supplements is a company that produces and sells nutritional supplements, focusing on enhancing physical performance and overall health. Their product line includes pre-workouts, protein powders, creatine, and hydration aids, emphasizing premium quality ingredients, transparent labeling, and unique flavors developed in collaboration with popular brands. RYSE targets fitness enthusiasts, athletes, and individuals seeking to improve their health and workout performance with high-quality, effective supplements.
exploding
Meal prep container
60.5K
Volume
+158%
Growth
Containers designed for storing and organizing meals ahead of time, facilitating portion control and efficient time management. These containers are available in various materials and sizes, often featuring compartments, and are typically durable, reusable, and safe for use in microwaves and dishwashers. They are particularly beneficial for individuals seeking to streamline meal preparation and maintain a structured dietary routine.
exploding
Remote personal training
720
Volume
+157%
Growth
Remote personal training involves fitness professionals providing personalized training and coaching through digital platforms, offering accessibility, flexibility, and often cost-effectiveness. It leverages technology to deliver tailored workout plans, nutritional advice, and ongoing support, making it a popular choice for many individuals. This service is particularly beneficial for those with busy schedules, limited access to gyms, or a preference for home workouts.
regular
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