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Fitness Trends
The biggest trends in personal fitness and the fitness industry.
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5 years
fitness
Sarcopenia
450K
Volume
+156%
Growth
Condition characterized by the loss of skeletal muscle mass and strength that occurs with aging. It can lead to physical disability, poor quality of life, and increased mortality, with factors such as physical inactivity, inadequate nutrition, and hormonal changes influencing its progression. Sarcopenia primarily affects older adults, necessitating management strategies like resistance training and proper nutrition to mitigate its impact.
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Mental coach
105.3K
Volume
+156%
Growth
A professional who assists individuals in developing skills to overcome obstacles and manage emotions effectively. They provide a fresh perspective to reframe thinking patterns and help clients identify their personal strengths, enhancing overall mental well-being. Mental coaches are particularly beneficial for individuals seeking to improve their mental resilience, performance, and emotional management.
regular
Metal water bottle straw
2.9K
Volume
+156%
Growth
Reusable drinking accessories crafted from materials such as stainless steel, intended for use with metal water bottles to offer an environmentally friendly alternative to plastic straws. These straws are durable, easy to clean, and help reduce plastic waste, making them a sustainable choice for eco-conscious consumers. They are particularly appealing to individuals who prioritize sustainability and seek to minimize their environmental impact through everyday choices.
exploding
Smart home gym
12.1K
Volume
+156%
Growth
Fitness systems that integrate technology to provide interactive and personalized workout experiences at home. These systems often include features like virtual personal trainers, on-demand workout classes, and real-time performance tracking, differentiating themselves with connectivity and advanced analytics. They are primarily targeted at fitness enthusiasts who prefer the convenience of exercising at home with the guidance and motivation of digital tools.
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Caffeine Protein Powder
1.3K
Volume
+156%
Growth
Supplement that combines the benefits of protein powder with the stimulating effects of caffeine. It is designed to boost cognitive function, increase energy levels, and enhance overall alertness, often containing additional nutrients, vitamins, and minerals to support physical and mental performance. This product is primarily targeted at athletes, fitness enthusiasts, and individuals seeking a convenient way to enhance both their physical and cognitive performance.
exploding
Citrulline
110K
Volume
+156%
Growth
An amino acid commonly found in foods like watermelon and produced naturally by the body. It is often used as a dietary supplement to improve exercise performance, reduce muscle soreness, and enhance cardiovascular health by aiding in the production of nitric oxide. Citrulline is particularly beneficial for athletes and individuals seeking to improve their physical performance and overall cardiovascular function.
exploding
Mushroom protein powder
1K
Volume
+150%
Growth
Protein supplement that incorporates functional mushrooms and sometimes prebiotic yeast, known for promoting immune function and providing a calming effect. It is often easier to digest compared to other vegan protein options and serves as a good alternative for those seeking a pea-free protein blend. This product is particularly beneficial for individuals looking for a plant-based protein source with added health benefits.
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hydracy
1.3K
Volume
+150%
Growth
Brand offering water bottles with time markers to assist users in tracking their daily water intake. These bottles are large, BPA-free, and feature a no-sweat sleeve, leak-proof design, and a fruit infuser strainer, differentiating them from standard water bottles. Hydracy primarily targets health-conscious individuals looking to improve their hydration habits.
peaked
Cold laser therapy device
2.9K
Volume
+148%
Growth
Cold laser therapy devices are medical tools that use low-intensity lasers or LEDs to stimulate healing, reduce inflammation, and manage pain. These devices come in various forms, including handheld models for personal use and more advanced versions for professional or veterinary applications, offering a non-invasive and generally safe treatment option. The primary users of cold laser therapy devices include individuals seeking pain relief and inflammation reduction, as well as healthcare professionals and veterinarians looking for effective therapeutic tools.
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Cold exposure
2.4K
Volume
+148%
Growth
Cold exposure refers to the practice of subjecting the body to cold temperatures through methods such as cold showers, ice baths, or spending time in cold environments. This practice is believed to offer various health benefits, including improved circulation, enhanced immune function, and reduced inflammation, while also posing risks like hypothermia and frostbite. Cold exposure is often utilized by athletes for muscle recovery and by individuals seeking to boost mental resilience and overall well-being.
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Box breathing
60.5K
Volume
+146%
Growth
Box breathing is a relaxation technique that involves a structured pattern of inhaling, holding the breath, exhaling, and holding the breath again, each for a count of four. This method is used to reduce stress, enhance focus, and promote a sense of calm by regulating the breath and activating the body's parasympathetic nervous system. Box breathing is particularly beneficial for individuals experiencing high levels of stress, anxiety, or those seeking to improve their concentration and mental clarity.
exploding
Found weight loss
4.4K
Volume
+145%
Growth
Customized, medically supervised online weight loss program that takes a holistic approach to weight management. It incorporates diet, lifestyle changes, and prescription weight loss medications for those who qualify, considering individual factors such as genetics and hormonal differences to provide a personalized plan. The program is targeted at individuals seeking a comprehensive and personalized approach to weight loss, supported by a dedicated care team.
regular
Stinging Nettle Supplement
3.6K
Volume
+144%
Growth
Stinging nettle supplement is a botanical product made from the leaves or root of the stinging nettle plant, traditionally used for its anti-inflammatory and diuretic effects. It is often taken to alleviate symptoms of joint pain, seasonal allergies, and benign prostatic hyperplasia (BPH) due to its active compounds that may modulate immune response and hormone activity. The supplement is commonly used by individuals managing arthritis, prostate health, or allergic conditions.
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Running club
49.5K
Volume
+144%
Growth
An organization or group focused on the sport and recreation of running, often including track and field activities. These clubs typically train for and compete in various running events such as cross country, road running, fell running, and track and field, and may also engage in multi-discipline sports like triathlon. Running clubs provide a community for runners to train together, share experiences, and participate in events, catering to both amateur and professional runners.
exploding
Sauna blanket
60.5K
Volume
+140%
Growth
This portable device utilizes infrared heat to simulate the effects of a traditional sauna, offering relaxation, enhanced circulation, and potential benefits such as detoxification and weight loss. It stands out by providing a convenient and accessible way to experience sauna-like benefits without the need for a dedicated sauna space. The sauna blanket is particularly appealing to individuals seeking wellness and relaxation solutions that can be easily integrated into their home routines.
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Pelvic care
480
Volume
+138%
Growth
Management and treatment of conditions affecting the pelvic region, including the bladder, bowel, and reproductive organs. It encompasses practices such as pelvic floor physical therapy, medical treatments, surgical interventions, lifestyle modifications, education, and the use of devices like pessaries, aiming to improve pelvic function and health. Pelvic care primarily benefits individuals experiencing issues like urinary incontinence, pelvic organ prolapse, and chronic pelvic pain.
exploding
Magnesium oil
110K
Volume
+136%
Growth
A topical solution often used for its potential health benefits, magnesium oil is not actually an oil but a mixture of magnesium chloride flakes and water, giving it an oily texture. It is commonly applied for muscle relaxation, skin health, stress relief, sleep improvement, and pain relief, although scientific evidence supporting these claims is limited. The product is primarily used by athletes, individuals with muscle tension, and those seeking natural remedies for stress and sleep issues.
exploding
30-30-30
8.1K
Volume
+136%
Growth
The concept involves consuming 30 grams of protein within 30 minutes of waking up, followed by 30 minutes of low-intensity exercise. This approach is designed to boost metabolism, support muscle maintenance, and enhance overall energy levels throughout the day. It is primarily targeted at individuals seeking to improve their fitness, manage weight, and maintain a healthy lifestyle.
peaked
Sunlighten
5.4K
Volume
+134%
Growth
Company specializing in infrared sauna technology, established in 1999. Sunlighten differentiates itself with 23 global patents on its technology and design, providing an optimized wellness experience through advanced infrared therapy. The target demographic includes health-conscious individuals seeking innovative wellness solutions and therapeutic benefits from infrared saunas.
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brain health
12.1K
Volume
+133%
Growth
Brain health refers to the overall functioning and well-being of the brain, encompassing cognitive abilities, emotional stability, and the absence of neurological disorders. Maintaining brain health involves a combination of proper nutrition, regular physical activity, mental stimulation, quality sleep, stress management, and avoiding harmful substances. This topic is particularly relevant to individuals seeking to enhance their cognitive function, emotional well-being, and long-term neurological health.
exploding
Zero drop shoes
33.1K
Volume
+131%
Growth
Footwear designed to have no height difference between the heel and the toe, resulting in a completely flat sole. This design aims to promote a more natural foot strike and posture, mimicking the way humans naturally walk and run barefoot, and is often contrasted with traditional shoes that have an elevated heel. Zero drop shoes are popular among runners and individuals looking to improve their foot health and overall biomechanics.
exploding
Nitric oxide booster
720
Volume
+131%
Growth
A nitric oxide booster is a dietary supplement designed to increase the production of nitric oxide in the body. Nitric oxide is a molecule that helps to relax blood vessels, improving blood flow and enhancing oxygen delivery to muscles during exercise. This type of supplement is commonly used by athletes and fitness enthusiasts aiming to improve their performance, endurance, and recovery.
exploding
Muscle hypertrophy
33.1K
Volume
+130%
Growth
Muscle hypertrophy refers to the increase in muscle size achieved through resistance training and proper nutrition, involving the growth of muscle fibers in response to physical stress. It is driven by key factors such as mechanical tension, muscle damage, and metabolic stress, which collectively stimulate muscle growth and adaptation. This process primarily benefits athletes, bodybuilders, and fitness enthusiasts aiming to enhance muscle mass and strength.
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Finger sleeves
74K
Volume
+129%
Growth
Versatile accessories used in various contexts to enhance performance and provide protection. In gaming, they improve touch sensitivity and reduce friction, while in sports, they offer support and help prevent injuries. In medical settings, they protect wounds, support healing, and relieve pain from various conditions, benefiting gamers, athletes, and patients alike.
regular
Neck hump
40.5K
Volume
+128%
Growth
A neck hump, also known as a 'buffalo hump' or 'dowager's hump,' is a condition characterized by an abnormal curvature or noticeable bump at the base of the neck. This condition can result from various factors, including poor posture, osteoporosis, obesity, or certain medical conditions like Cushing's syndrome, leading to a visible and sometimes painful deformity. Individuals affected by this condition often seek medical advice and treatment to address the underlying causes and improve their posture and overall health.
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multimineral
5.4K
Volume
+123%
Growth
Dietary supplements that contain a combination of essential minerals necessary for various bodily functions. These supplements are available in different forms and are often combined with vitamins in multivitamin/mineral supplements, providing a comprehensive nutrient profile to support overall health. Multimineral supplements are primarily targeted at individuals looking to fill nutritional gaps in their diet, including those with specific health conditions or dietary restrictions.
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Jawline gum
18.1K
Volume
+123%
Growth
Chewing gum designed to strengthen jaw muscles and improve jawline definition by providing more resistance during chewing. This type of gum is typically harder than regular gum, offering a workout for the jaw muscles to enhance facial aesthetics. It is primarily targeted at individuals seeking to improve their jawline appearance and facial muscle tone.
regular
Biohacking
135K
Volume
+122%
Growth
Biohacking, also known as DIY biology, involves the practice of managing one's own biology using a combination of medical, nutritional, electronic, and physical techniques. It encompasses a wide range of activities, from optimizing diet and supplements to experimenting with genetic engineering and implanting electronic devices. Biohacking primarily appeals to individuals interested in enhancing their physical and cognitive performance, often through unconventional and experimental methods.
exploding
Altra shoes
135K
Volume
+122%
Growth
Footwear brand recognized for its unique 'FootShape' toe box and 'Zero Drop' platform, which encourage natural foot positioning and running form. Altra shoes are designed to provide comfort and support for both road and trail running, with a focus on reducing the risk of injury. They are particularly popular among runners and outdoor enthusiasts seeking footwear that promotes a natural running experience.
exploding
Gel Deodorant
9.9K
Volume
+122%
Growth
Gel deodorant is a personal hygiene product designed to control body odor and perspiration while providing a smooth, non-sticky application. Unlike solid or spray deodorants, gel deodorants typically offer a clear, quick-drying formula that minimizes residue and stains on clothing. This type of deodorant is popular among individuals seeking long-lasting freshness with a lightweight feel, especially those who prefer a residue-free alternative to traditional stick deodorants.
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